TP-Link
Senior Manager, User Growth & Engagement
TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity, serving customers in over 170 countries.
Overview We’re seeking a strategic and hands‑on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this high‑impact role you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights.
Responsibilities
Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross‑sell, win‑back) to increase engagement and customer LTV
Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
Own CRM/CDP platform operations including segmentation, multi‑channel campaign deployment, performance analytics, and optimization
Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value
Qualifications
Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field required.
5–8+ years of experience in CRM, lifecycle marketing, user operations, or growth automation.
Proven success activating and retaining large‑scale user bases (1M+ users preferred).
Hands‑on expertise with CRM and CDP platforms (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Mailchimp, Klaviyo or similar).
Proven success developing and executing multi‑channel lifecycle programs using email, push, and in‑app messaging.
Strong technical capability in automation, segmentation, personalization, and building complex customer journeys.
Experience in consumer electronics, IoT, or app‑connected hardware ecosystems.
Comfortable working cross‑functionally with Product, Engineering, eCommerce, and Support.
Experience managing community engagement platforms (forums, reviews, advocacy programs).
Excellent communicator able to turn user data into actionable business recommendations.
Preferred Qualifications
Experience with subscription, membership, or loyalty program growth.
Knowledge of behavioral copywriting principles for lifecycle optimization.
Experience leading small teams or direct reports.
Familiarity with data privacy regulations (GDPR, CCPA, CAN‑SPAM, etc.) and compliant communication practices.
Benefits Pay Range: $140,000 – $170,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401(k) funds
15 days accrued vacation
11 paid holidays
Bi‑annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team‑building events
Free lunch Friday
At TP‑Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. Diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. We value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time.
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Overview We’re seeking a strategic and hands‑on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this high‑impact role you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights.
Responsibilities
Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross‑sell, win‑back) to increase engagement and customer LTV
Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
Own CRM/CDP platform operations including segmentation, multi‑channel campaign deployment, performance analytics, and optimization
Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value
Qualifications
Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field required.
5–8+ years of experience in CRM, lifecycle marketing, user operations, or growth automation.
Proven success activating and retaining large‑scale user bases (1M+ users preferred).
Hands‑on expertise with CRM and CDP platforms (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Mailchimp, Klaviyo or similar).
Proven success developing and executing multi‑channel lifecycle programs using email, push, and in‑app messaging.
Strong technical capability in automation, segmentation, personalization, and building complex customer journeys.
Experience in consumer electronics, IoT, or app‑connected hardware ecosystems.
Comfortable working cross‑functionally with Product, Engineering, eCommerce, and Support.
Experience managing community engagement platforms (forums, reviews, advocacy programs).
Excellent communicator able to turn user data into actionable business recommendations.
Preferred Qualifications
Experience with subscription, membership, or loyalty program growth.
Knowledge of behavioral copywriting principles for lifecycle optimization.
Experience leading small teams or direct reports.
Familiarity with data privacy regulations (GDPR, CCPA, CAN‑SPAM, etc.) and compliant communication practices.
Benefits Pay Range: $140,000 – $170,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401(k) funds
15 days accrued vacation
11 paid holidays
Bi‑annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team‑building events
Free lunch Friday
At TP‑Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. Diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. We value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time.
#J-18808-Ljbffr