Coloplast
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The Associate Campaign Manager will be responsible for developing and executing advertising campaigns and managing the creation of marketing toolboxes that support key business objectives. They will be a key link between our U.S. Product Marketing Managers and our healthcare professional customers, conveying our messages to key stakeholders and decision makers and turning them into tangible leads and opportunities.
This role is part of the U.S. Product Marketing team, consisting of approximately 10 marketing professionals who operate in a collaborative environment. The team culture emphasizes both intentional strategic planning and the agility needed to respond to market feedback quickly.
This role is a full-time position based onsite in a Kerecis office.
Major Areas of Accountability
Collaborating with our Product Marketing Managers to deliver business line-specific advertising campaigns from start to finish, identifying relevant platforms, securing placement, developing print and digital assets, and defining and reporting on campaign KPIs
Managing the creation of marketing toolboxes for Sales, including brochures, clinical case studies, application posters and videos
Working with both internal and external creative and paid media partners
Overseeing creation of campaign landing pages, web content and email flows in collaboration with internal web and marketing automation teams, and other partners as needed
Monitoring campaign performance in real time and adapting strategies to address emerging challenges and opportunities
Developing and maintaining a thorough understanding of key products, messaging and branding, and our audiences, to enforce consistency and to guide development of asset creation through internal or external creative teams
Working with regulatory teams to ensure all marketing communications comply with industry standards and legal requirements, including any related to medical claims in promotional materials
Oversight of our Corporate Visual Identity (CVI), branding, and trademarks, and ensuring consistent product positioning and messaging through partaking in our asset review process alongside Legal and Regulatory functions
Work closely with business leaders, third-party agencies, and relevant stakeholders in the global digital teams (based in Denmark, Iceland and Poland)
Oversee A/B testing strategies, ensuring messaging, creative, and channels are continuously optimized
Kerecis employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Other job duties as assigned
Basic Qualifications
Bachelor’s Degree in Marketing, Communications, Journalism, or other relevant field of study from an accredited college or university
5+ years’ successful experience in marketing communications and campaign management,
Familiarity with marketing automation tools such as Eloqua, and analytics platforms such as Google Analytics
Strong communication, organizational, project management, and presentation skills
Experience managing external vendors, including creative and digital agencies and/or working with internal creative and digital teams
Excellent writing/editing skills to monitor and develop professional messaging
Willingness to join a team in a fast-paced environment that values listening, mutual respect, and collaboration
Must be legally authorized to work in the U.S. on a full-time basis and willing to travel (10-20%)
Preferred Qualifications Experience working with medical devices or another highly regulated industry
This job description is intended to set forth the core functions required for this position and describe the general nature of the work to be performed. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Job duties, responsibilities and activities may change or be supplemented at any time as necessary. Kerecis is an Equal Opportunity Employer.
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The Associate Campaign Manager will be responsible for developing and executing advertising campaigns and managing the creation of marketing toolboxes that support key business objectives. They will be a key link between our U.S. Product Marketing Managers and our healthcare professional customers, conveying our messages to key stakeholders and decision makers and turning them into tangible leads and opportunities.
This role is part of the U.S. Product Marketing team, consisting of approximately 10 marketing professionals who operate in a collaborative environment. The team culture emphasizes both intentional strategic planning and the agility needed to respond to market feedback quickly.
This role is a full-time position based onsite in a Kerecis office.
Major Areas of Accountability
Collaborating with our Product Marketing Managers to deliver business line-specific advertising campaigns from start to finish, identifying relevant platforms, securing placement, developing print and digital assets, and defining and reporting on campaign KPIs
Managing the creation of marketing toolboxes for Sales, including brochures, clinical case studies, application posters and videos
Working with both internal and external creative and paid media partners
Overseeing creation of campaign landing pages, web content and email flows in collaboration with internal web and marketing automation teams, and other partners as needed
Monitoring campaign performance in real time and adapting strategies to address emerging challenges and opportunities
Developing and maintaining a thorough understanding of key products, messaging and branding, and our audiences, to enforce consistency and to guide development of asset creation through internal or external creative teams
Working with regulatory teams to ensure all marketing communications comply with industry standards and legal requirements, including any related to medical claims in promotional materials
Oversight of our Corporate Visual Identity (CVI), branding, and trademarks, and ensuring consistent product positioning and messaging through partaking in our asset review process alongside Legal and Regulatory functions
Work closely with business leaders, third-party agencies, and relevant stakeholders in the global digital teams (based in Denmark, Iceland and Poland)
Oversee A/B testing strategies, ensuring messaging, creative, and channels are continuously optimized
Kerecis employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Other job duties as assigned
Basic Qualifications
Bachelor’s Degree in Marketing, Communications, Journalism, or other relevant field of study from an accredited college or university
5+ years’ successful experience in marketing communications and campaign management,
Familiarity with marketing automation tools such as Eloqua, and analytics platforms such as Google Analytics
Strong communication, organizational, project management, and presentation skills
Experience managing external vendors, including creative and digital agencies and/or working with internal creative and digital teams
Excellent writing/editing skills to monitor and develop professional messaging
Willingness to join a team in a fast-paced environment that values listening, mutual respect, and collaboration
Must be legally authorized to work in the U.S. on a full-time basis and willing to travel (10-20%)
Preferred Qualifications Experience working with medical devices or another highly regulated industry
This job description is intended to set forth the core functions required for this position and describe the general nature of the work to be performed. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Job duties, responsibilities and activities may change or be supplemented at any time as necessary. Kerecis is an Equal Opportunity Employer.
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