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The National Council of Young Men’s Christian Associations of the United States of America

Director, Marketing

The National Council of Young Men’s Christian Associations of the United States of America, Charlotte, North Carolina, United States, 28245

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The Marketing Director is a results-driven, hands-on leader responsible for driving excellence in marketing execution across the organization. Reporting to the Chief Marketing Officer, this role focuses on leading high-impact marketing initiatives, setting standards, and improving how marketing work gets done. This role is responsible for converting the Chief Marketing Officer’s strategic vision into actionable frameworks, tactical plans, and disciplined execution that advance enterprise-wide objectives and drive growth in service to the Greater Austin communities. This position is designed for an experienced marketer who thrives in a player-coach environment and cross-functional work through influence and collaboration. This role is intentionally both strategic and executional. You will build plans and roll up your sleeves to bring them to life. You lead integrated marketing work across the portfolio, ensuring that projects and campaigns are insight-led, measurable, and optimized to drive acquisition, engagement, and revenue. You possess a proven track record of successful marketing results. Your can-do attitude and creative problem-solving skills make you an influential leader, continually achieving outstanding outcomes in marketing. To succeed in this role, you will need the following qualifications: Bachelor’s degree in marketing, business development, or related field. 5+ years of progressive experience in marketing with a high degree of cross-functional team projects. 1–2 years of experience leading or managing a marketing team or project teams. Proven track record in nonprofit marketing is preferred. Demonstrated success in driving revenue growth in competitive markets utilizing digital and traditional marketing to drive acquisition and retention. High familiarity with brand development planning, innovation, and creative development processes. Strong experience in brand foundational tools, consumer insight identification, segmentation, and target audience development. Concept and brief writing of innovation, product renovation or commercial news. Ability to pull insights from multiple sources and synthesize them into compelling stories for change. Entrepreneur mindset who finds ways to break down growth barriers, pivot and perform in changing market dynamics.

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