The Goodyear Tire & Rubber Company
Senior Manager Creative Copy
The Goodyear Tire & Rubber Company, Akron, Ohio, United States, 44329
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As the Senior Manager of Creative Copy, you will be the voice behind Goodyear’s brand portfolio, leading the development of messaging systems, brand narratives, and copywriting standards across all channels—from film and digital to retail and partner communications. You’ll manage a Senior Copywriter and collaborate closely with the Creative director of Design to deliver impactful platform ideas that drive performance and influence markets. This role combines strategic thinking with creative execution to ensure consistent, compelling storytelling that elevates brand presence and connects with diverse audiences.
What You’ll Do
Create and maintain brand voice guidelines and messaging frameworks.
Write and approve copy for ads, videos, websites, social media, retail, and partner channels.
Supervise and mentor the Senior Copywriter.
Work with the Design team to develop big ideas and creative platforms.
Craft scripts, product stories, retail messaging, and executive communications.
Partner with regional teams to adapt messaging and manage legal approvals.
Set up workflows, manage version control, and track performance to improve results.
What We’re Looking For
Bachelor’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).
8 or more years of experience in brand/agency creative, leading copy across integrated campaigns and content systems.
What Will Set You Apart
Master’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).
Delivered impactful work across film, digital, social, and retail; excels in writing/editing from platform lines to long-form narratives, simplifying complex ideas, and aligning brand/product truths with audience insights and channel context.
Skilled in multi-market localization, legal/claims review, and regulated environments; partners effectively with Design, Ops, and Content teams, upholding standards without slowing delivery, and operates flexibly across time zones.
Additional Details
Relocation Available: No.
Sponsorship Available: No.
$90,000 - $140,000 yr; however, base pay offered may vary depending on factors such-as job-related knowledge, skills, experience, and market location. You will also be eligible for a number of benefits, including medical, prescription, dental, vision, 401(k), life insurance, disability, tuition assistance, sick and vacation time, as well as tire discounts. You will receive more information on our Total Rewards if selected to interview.
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Design, Art/Creative, and Information Technology
Industries
Motor Vehicle Manufacturing
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As the Senior Manager of Creative Copy, you will be the voice behind Goodyear’s brand portfolio, leading the development of messaging systems, brand narratives, and copywriting standards across all channels—from film and digital to retail and partner communications. You’ll manage a Senior Copywriter and collaborate closely with the Creative director of Design to deliver impactful platform ideas that drive performance and influence markets. This role combines strategic thinking with creative execution to ensure consistent, compelling storytelling that elevates brand presence and connects with diverse audiences.
What You’ll Do
Create and maintain brand voice guidelines and messaging frameworks.
Write and approve copy for ads, videos, websites, social media, retail, and partner channels.
Supervise and mentor the Senior Copywriter.
Work with the Design team to develop big ideas and creative platforms.
Craft scripts, product stories, retail messaging, and executive communications.
Partner with regional teams to adapt messaging and manage legal approvals.
Set up workflows, manage version control, and track performance to improve results.
What We’re Looking For
Bachelor’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).
8 or more years of experience in brand/agency creative, leading copy across integrated campaigns and content systems.
What Will Set You Apart
Master’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).
Delivered impactful work across film, digital, social, and retail; excels in writing/editing from platform lines to long-form narratives, simplifying complex ideas, and aligning brand/product truths with audience insights and channel context.
Skilled in multi-market localization, legal/claims review, and regulated environments; partners effectively with Design, Ops, and Content teams, upholding standards without slowing delivery, and operates flexibly across time zones.
Additional Details
Relocation Available: No.
Sponsorship Available: No.
$90,000 - $140,000 yr; however, base pay offered may vary depending on factors such-as job-related knowledge, skills, experience, and market location. You will also be eligible for a number of benefits, including medical, prescription, dental, vision, 401(k), life insurance, disability, tuition assistance, sick and vacation time, as well as tire discounts. You will receive more information on our Total Rewards if selected to interview.
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Design, Art/Creative, and Information Technology
Industries
Motor Vehicle Manufacturing
Referrals increase your chances of interviewing at The Goodyear Tire & Rubber Company by 2x
Get notified about new Senior Creative Manager jobs in
Akron, OH .
#J-18808-Ljbffr