Sullivan
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Associate Director, Analytics
role at
Sullivan Sullivan is seeking an Associate Director, Analytics to lead and evolve how we measure, report, and optimize experiences and campaigns. This role bridges creative, strategy, and technology—ensuring our clients have the data, tagging, and insights they need to make smarter decisions. The ideal candidate will have a thorough understanding of analytics from a brand and client engagement perspective, with a track record of building analytic approaches and conducting qualitative research across a broad mix of clients and marketing objectives. A major responsibility is to build upon Sullivan’s analytics approach, deliverables, and infrastructure for existing clients and provide measurement guidance on new business pitches. The candidate will also work with the Sullivan growth team to report results, drive data-driven tests, and continually optimize our marketing program. This is a unique opportunity to
own and grow Sullivan’s analytics foundation —to help drive innovation, the use of AI, and thought leadership throughout a dynamic organization. From tagging and dashboards to measurement frameworks and client strategy, you’ll help shape how data drives creativity, performance, and storytelling for clients across financial services, higher education, and technology. You’ll work hands-on with
Google Tag Manager, GA4, Looker Studio, and Tableau
to implement tracking, build dashboards, and deliver actionable insights. You’ll also
lead the development of measurement frameworks
and transform business requirements into clear, data-driven analytics plans. This role combines analytical depth, technical implementation, and client partnership. Responsibilities
Measurement & Strategy
Lead the development of measurement frameworks that define KPIs, success metrics, and reporting methodologies across websites, campaigns, and digital experiences. Translate business objectives into analytics strategies, identifying the right data, KPIs, and visualization approach for each engagement. Partner with creative, strategy, and digital teams to ensure analytics aligns with client goals and brand priorities. Develop qualitative and quantitative research plans and recommendations with strategy teams.
Tagging & Implementation
Implement and maintain website tracking through Google Tag Manager (GTM)—including custom events, triggers, and variables for form submissions, scroll depth, video views, and other interactions. Collaborate with developers to ensure robust data layer design and accurate event tracking across environments. Conduct QA and validation of tagging implementations to ensure clean, consistent data capture. Maintain documentation and changelogs for tagging and tracking updates.
Dashboarding, Reporting & Data Architecture
Build and evolve dashboards in Looker Studio and Tableau, ensuring clarity and a strong visual narrative. Understand data flows across tools (GTM → GA4 → Looker Studio/Tableau → database) and assist in maintaining integrations with SQL databases. Deliver reports and dashboards that connect data to business outcomes through storytelling and visualization.
Client Leadership & Insights
Lead analytics relationships with clients, serving as the go-to expert for measurement, reporting, and optimization discussions. Present insights and performance narratives that bridge technical depth and strategic clarity. Identify opportunities to enhance measurement sophistication and evolve analytics deliverables. Guide internal and client teams in understanding analytics impact and next steps.
Operational Excellence
Help improve Sullivan’s internal analytics processes, QA standards, and documentation practices. Support new business efforts by advising on measurement strategy and analytics deliverables. Mentor junior analysts and contribute to building the agency’s analytics maturity.
Qualifications
5–8 years of experience in digital, web, or marketing analytics (agency experience preferred). Advanced proficiency with GA4, GTM, Looker Studio, and Tableau; strong hands-on experience tagging websites for custom events, triggers, and data layer variables. Understanding of data layers, event parameters, and schema design for analytics tracking. Working knowledge of PostgreSQL or other relational databases. Excellent communication and presentation skills—able to synthesize data into compelling narratives for creative and business audiences. Bonus: familiarity with SEO and AEO analytics, A/B testing, or workflow automation tools such as n8n or Alteryx. Ability to translate business questions into analytics plans and deliver insight-driven recommendations. Contact: Please submit resume to careers@sullivannyc.com
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Associate Director, Analytics
role at
Sullivan Sullivan is seeking an Associate Director, Analytics to lead and evolve how we measure, report, and optimize experiences and campaigns. This role bridges creative, strategy, and technology—ensuring our clients have the data, tagging, and insights they need to make smarter decisions. The ideal candidate will have a thorough understanding of analytics from a brand and client engagement perspective, with a track record of building analytic approaches and conducting qualitative research across a broad mix of clients and marketing objectives. A major responsibility is to build upon Sullivan’s analytics approach, deliverables, and infrastructure for existing clients and provide measurement guidance on new business pitches. The candidate will also work with the Sullivan growth team to report results, drive data-driven tests, and continually optimize our marketing program. This is a unique opportunity to
own and grow Sullivan’s analytics foundation —to help drive innovation, the use of AI, and thought leadership throughout a dynamic organization. From tagging and dashboards to measurement frameworks and client strategy, you’ll help shape how data drives creativity, performance, and storytelling for clients across financial services, higher education, and technology. You’ll work hands-on with
Google Tag Manager, GA4, Looker Studio, and Tableau
to implement tracking, build dashboards, and deliver actionable insights. You’ll also
lead the development of measurement frameworks
and transform business requirements into clear, data-driven analytics plans. This role combines analytical depth, technical implementation, and client partnership. Responsibilities
Measurement & Strategy
Lead the development of measurement frameworks that define KPIs, success metrics, and reporting methodologies across websites, campaigns, and digital experiences. Translate business objectives into analytics strategies, identifying the right data, KPIs, and visualization approach for each engagement. Partner with creative, strategy, and digital teams to ensure analytics aligns with client goals and brand priorities. Develop qualitative and quantitative research plans and recommendations with strategy teams.
Tagging & Implementation
Implement and maintain website tracking through Google Tag Manager (GTM)—including custom events, triggers, and variables for form submissions, scroll depth, video views, and other interactions. Collaborate with developers to ensure robust data layer design and accurate event tracking across environments. Conduct QA and validation of tagging implementations to ensure clean, consistent data capture. Maintain documentation and changelogs for tagging and tracking updates.
Dashboarding, Reporting & Data Architecture
Build and evolve dashboards in Looker Studio and Tableau, ensuring clarity and a strong visual narrative. Understand data flows across tools (GTM → GA4 → Looker Studio/Tableau → database) and assist in maintaining integrations with SQL databases. Deliver reports and dashboards that connect data to business outcomes through storytelling and visualization.
Client Leadership & Insights
Lead analytics relationships with clients, serving as the go-to expert for measurement, reporting, and optimization discussions. Present insights and performance narratives that bridge technical depth and strategic clarity. Identify opportunities to enhance measurement sophistication and evolve analytics deliverables. Guide internal and client teams in understanding analytics impact and next steps.
Operational Excellence
Help improve Sullivan’s internal analytics processes, QA standards, and documentation practices. Support new business efforts by advising on measurement strategy and analytics deliverables. Mentor junior analysts and contribute to building the agency’s analytics maturity.
Qualifications
5–8 years of experience in digital, web, or marketing analytics (agency experience preferred). Advanced proficiency with GA4, GTM, Looker Studio, and Tableau; strong hands-on experience tagging websites for custom events, triggers, and data layer variables. Understanding of data layers, event parameters, and schema design for analytics tracking. Working knowledge of PostgreSQL or other relational databases. Excellent communication and presentation skills—able to synthesize data into compelling narratives for creative and business audiences. Bonus: familiarity with SEO and AEO analytics, A/B testing, or workflow automation tools such as n8n or Alteryx. Ability to translate business questions into analytics plans and deliver insight-driven recommendations. Contact: Please submit resume to careers@sullivannyc.com
#J-18808-Ljbffr