Wondr Health
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Marketing Specialist - B2C
role at
Wondr Health .
Purpose As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will provide planning and execution of participant adoption marketing projects. The Marketing Specialist will be responsible for developing high‑impact, just‑in‑time materials to increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates for this role must embrace taking on simultaneous challenges in a rewarding, high‑urgency, and fast‑paced environment.
Major Responsibilities
Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives.
Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments.
Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants.
Leverage demand generation skills to creatively and effectively capture attention of participants.
Develop and execute strategies for all digital landscapes including emails, text messages, microsites, and social media marketing.
Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items.
Create, manage and update content on internal and external‑facing company microsites.
Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients.
Collaborate with the Director of Adoption Marketing and the Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges.
Write, edit, proofread and update client‑related content and communications in accordance with our style guide.
Manage agency and vendor relationships to ensure any outsourced work is consistent, high‑quality, cost‑effective and reflects branding specifications.
Manage participant contact lists, imports and permissions.
Ensure the quality, accuracy and timeliness of all participant engagement communications.
Ensure digital and print design is optimized for various delivery mediums.
Manage client demands, as well as internal requirements, while identifying and balancing competing priorities.
Conduct competitor research as it relates to participant enrollment efforts.
Take on a variety of projects.
Knowledge, Skills and Abilities
Excellent follow‑up and communication skills.
Excellent project management skills.
Quick learner of technical skills.
Superior proofreading skills.
Resourceful personality with exceptional attention to detail and layout consistency.
Experience working with clients and a variety of internal stakeholders.
Strong time‑management skills.
Ability to propose and develop ideas and plans proactively.
Ability to work independently and collaboratively with the team.
Ability to bring creative solutions to existing programs and processes.
Ability to drive strategic creative executions.
Advanced use of Microsoft Office Applications.
Professional and personable demeanor.
Knowledge of Adobe Creative Suite.
Excellent writer and detailed proofreader.
CRM and marketing automation experience.
General Working Conditions General office working conditions exist. Desk is located in a workstation area with little or no privacy. The role involves extended periods of sitting at a workstation performing computer duties and constant flow of interruptions by personnel, visitors to the area and telephone calls. Some positions may allow remote work or a hybrid schedule.
Qualifications Education:
BA/BS in business, marketing or related field preferred.
Experience:
3 to 5 years marketing experience; 1 to 2 years experience in the health and benefits industry.
Disclaimer This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Management
Industry Business Consulting and Services
Wondr Health is an equal‑opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All employment is decided based on qualifications, merit, and business need.
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Marketing Specialist - B2C
role at
Wondr Health .
Purpose As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will provide planning and execution of participant adoption marketing projects. The Marketing Specialist will be responsible for developing high‑impact, just‑in‑time materials to increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates for this role must embrace taking on simultaneous challenges in a rewarding, high‑urgency, and fast‑paced environment.
Major Responsibilities
Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives.
Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments.
Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants.
Leverage demand generation skills to creatively and effectively capture attention of participants.
Develop and execute strategies for all digital landscapes including emails, text messages, microsites, and social media marketing.
Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items.
Create, manage and update content on internal and external‑facing company microsites.
Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients.
Collaborate with the Director of Adoption Marketing and the Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges.
Write, edit, proofread and update client‑related content and communications in accordance with our style guide.
Manage agency and vendor relationships to ensure any outsourced work is consistent, high‑quality, cost‑effective and reflects branding specifications.
Manage participant contact lists, imports and permissions.
Ensure the quality, accuracy and timeliness of all participant engagement communications.
Ensure digital and print design is optimized for various delivery mediums.
Manage client demands, as well as internal requirements, while identifying and balancing competing priorities.
Conduct competitor research as it relates to participant enrollment efforts.
Take on a variety of projects.
Knowledge, Skills and Abilities
Excellent follow‑up and communication skills.
Excellent project management skills.
Quick learner of technical skills.
Superior proofreading skills.
Resourceful personality with exceptional attention to detail and layout consistency.
Experience working with clients and a variety of internal stakeholders.
Strong time‑management skills.
Ability to propose and develop ideas and plans proactively.
Ability to work independently and collaboratively with the team.
Ability to bring creative solutions to existing programs and processes.
Ability to drive strategic creative executions.
Advanced use of Microsoft Office Applications.
Professional and personable demeanor.
Knowledge of Adobe Creative Suite.
Excellent writer and detailed proofreader.
CRM and marketing automation experience.
General Working Conditions General office working conditions exist. Desk is located in a workstation area with little or no privacy. The role involves extended periods of sitting at a workstation performing computer duties and constant flow of interruptions by personnel, visitors to the area and telephone calls. Some positions may allow remote work or a hybrid schedule.
Qualifications Education:
BA/BS in business, marketing or related field preferred.
Experience:
3 to 5 years marketing experience; 1 to 2 years experience in the health and benefits industry.
Disclaimer This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Management
Industry Business Consulting and Services
Wondr Health is an equal‑opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All employment is decided based on qualifications, merit, and business need.
#J-18808-Ljbffr