Westfield Insurance
Job Summary
Westfield Insurance is seeking a skilled Email Marketing Manager to build, lead, and evolve our email marketing function. This role will oversee all aspects of email marketing, including segmentation, automation, campaign execution, and performance analysis. The ideal candidate brings hands‑on expertise with HubSpot and Acoustic, a strong strategic vision, and the ability to execute campaigns while managing the transition to an automated email marketing function.
Job Responsibilities
Evolve Westfield’s email marketing function in Acoustic and spearhead the transition to HubSpot, establishing scalable processes, segmented lists, automated workflows, and ensuring a smooth migration without disruption to current operations.
Develop a future‑state vision, define requirements, and partner with vendors to build a strategic roadmap for email marketing technology and automation.
Collaborate closely with IT to manage integrations, ensure system compatibility, and support ongoing improvements to the email platform infrastructure.
Build and manage end‑to‑end email marketing campaigns, including list creation, segmentation, content development, QA, deployment, and reporting.
Streamline email marketing processes, ensuring best practices in compliance, deliverability, and efficiency.
Build and optimize automated flows that support business objectives.
Leverage customer data to provide consumer insights and refine automation strategies.
Manage and optimize the email campaign calendar in alignment with Digital Marketing and Marketing Strategy Managers.
Partner with external vendors to support platform transition, template creation, and campaign execution.
Oversee data integrations between the email platform and third‑party tools.
Track, analyze, and report on email performance metrics, providing insights that inform future strategy.
Use project‑management software (Wrike) to prioritize and align campaigns with business goals.
Job Qualifications
5–7 years of experience leading successful email marketing campaigns and strategies.
Demonstrated expertise in advanced email platforms; HubSpot and Acoustic strongly preferred.
Proven experience in segmentation, A/B testing, personalization, and automation workflows.
Strong analytical skills with experience tracking and reporting on funnel metrics.
Ability to work independently while collaborating with cross‑functional stakeholders.
Excellent written communication and interpersonal skills.
Strong organizational and project‑management skills.
Proficiency with marketing automation technology and working knowledge of HTML.
Familiarity with SEO/SEM and Google Analytics is a plus.
Experience in the insurance or financial services industry preferred.
Bachelor’s degree in Marketing, Communications, or a related field.
Location Hybrid – work three or more days per week in the office if the employee’s residence is within 50 miles of Westfield Center, OH; remote if the employee resides more than 50 miles from Westfield Center, OH.
Behavioral Competencies
Collaborates
Customer focus
Communicates effectively
Decision quality
Nimble learning
Technical Skills
Digital Strategy
Marketing Automation
Content Strategy
Campaign Development
Digital Marketing Platforms
Market Research
Digital Branding
Digital Communications
Digital Marketing
Marketing Campaign Development
About Us Founded in 1848, Westfield is a global leader in property and casualty insurance, delivering superior risk insights and innovative solutions to customers through a diverse portfolio of insurance products. Westfield underwrites commercial, personal, surety, and specialty lines of coverage through a network of leading independent agents and brokers in the United States and specialty products through Lloyd’s of London Syndicate 1200. As a mutual insurance company with more than 3,000 employees, Westfield has revenues in excess of $4 billion and more than $10 billion in assets.
Equal Opportunity Employer
United States: All applicants receive consideration for employment without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, or status as a protected veteran.
United Kingdom: Westfield is committed to equality of opportunity for all staff and welcomes applications regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Insurance
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Job Responsibilities
Evolve Westfield’s email marketing function in Acoustic and spearhead the transition to HubSpot, establishing scalable processes, segmented lists, automated workflows, and ensuring a smooth migration without disruption to current operations.
Develop a future‑state vision, define requirements, and partner with vendors to build a strategic roadmap for email marketing technology and automation.
Collaborate closely with IT to manage integrations, ensure system compatibility, and support ongoing improvements to the email platform infrastructure.
Build and manage end‑to‑end email marketing campaigns, including list creation, segmentation, content development, QA, deployment, and reporting.
Streamline email marketing processes, ensuring best practices in compliance, deliverability, and efficiency.
Build and optimize automated flows that support business objectives.
Leverage customer data to provide consumer insights and refine automation strategies.
Manage and optimize the email campaign calendar in alignment with Digital Marketing and Marketing Strategy Managers.
Partner with external vendors to support platform transition, template creation, and campaign execution.
Oversee data integrations between the email platform and third‑party tools.
Track, analyze, and report on email performance metrics, providing insights that inform future strategy.
Use project‑management software (Wrike) to prioritize and align campaigns with business goals.
Job Qualifications
5–7 years of experience leading successful email marketing campaigns and strategies.
Demonstrated expertise in advanced email platforms; HubSpot and Acoustic strongly preferred.
Proven experience in segmentation, A/B testing, personalization, and automation workflows.
Strong analytical skills with experience tracking and reporting on funnel metrics.
Ability to work independently while collaborating with cross‑functional stakeholders.
Excellent written communication and interpersonal skills.
Strong organizational and project‑management skills.
Proficiency with marketing automation technology and working knowledge of HTML.
Familiarity with SEO/SEM and Google Analytics is a plus.
Experience in the insurance or financial services industry preferred.
Bachelor’s degree in Marketing, Communications, or a related field.
Location Hybrid – work three or more days per week in the office if the employee’s residence is within 50 miles of Westfield Center, OH; remote if the employee resides more than 50 miles from Westfield Center, OH.
Behavioral Competencies
Collaborates
Customer focus
Communicates effectively
Decision quality
Nimble learning
Technical Skills
Digital Strategy
Marketing Automation
Content Strategy
Campaign Development
Digital Marketing Platforms
Market Research
Digital Branding
Digital Communications
Digital Marketing
Marketing Campaign Development
About Us Founded in 1848, Westfield is a global leader in property and casualty insurance, delivering superior risk insights and innovative solutions to customers through a diverse portfolio of insurance products. Westfield underwrites commercial, personal, surety, and specialty lines of coverage through a network of leading independent agents and brokers in the United States and specialty products through Lloyd’s of London Syndicate 1200. As a mutual insurance company with more than 3,000 employees, Westfield has revenues in excess of $4 billion and more than $10 billion in assets.
Equal Opportunity Employer
United States: All applicants receive consideration for employment without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, or status as a protected veteran.
United Kingdom: Westfield is committed to equality of opportunity for all staff and welcomes applications regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Insurance
#J-18808-Ljbffr