Adweek
Advertising Analytics & Marketing Measurement Consultant
Adweek, New York, New York, us, 10261
Senior Consultant
Overview
We are the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. Join us to challenge yourself with work that matters.
We trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to our office, depending on what’s best for you and when it is important for your team to be together.
LinkedIn Marketing Solutions (LMS) Marketing Science & Technology (MS&T) team is seeking a senior consultant to design, build, and operationalize training modules for LMS measurement solutions – including the Conversions API (CAPI), Revenue Attribution Report (RAR) and Brand Lift Testing. This role translates product + measurement expertise into role-based curricula, hands-on labs, and supplemental learning assets (e.g., videos, FAQs) that accelerate time to competency for CSMs and sellers working in close partnership with Marketing Science & Technology teams, which include our Measurement Analytic Partners (MAP), Customer Solutions Engineering (CSE) and Customer Insights teams, as well as Go-to-Marketing Enablement (GTME) leads.
In addition, this role will be tasked to work with at least one strategic client to build, model, and innovate with advanced statistical and machine learning methods; partners deeply with client and internal product teams to create new measurement solutions and/or features as needed. This role will drive seamless execution of measurement reporting & optimization implementation/recommendation with the assigned client with a dedicated focus on incrementality solutions.
Focus Areas
Design and implementation of role based learning modules for sales teams aligned to LMS measurement solutions - discovery/adoption/implementation paths
Facilitation of practical labs using realistic measurement tools scenarios
Establishment of baseline certification pass rates and training evaluation criteria
Strategic measurement advisory support for complex customers
Key Responsibilities Advising, Developing & Facilitating Measurement Training (Time Allocation: 60%)
Asset enhancement & development
Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems
Develop pre/post implementation guides and optimization workflows for prioritized measurement solutions (e.g., CAPI, Brand Lift Testing, Revenue Attribution)
Curriculum design & content development
Develop training modules, implementation frameworks, checklists and customer engagement support assets – e.g., enhanced Campaign Manager Tool (CMT) configuration guides, event selection tools, customer comms
Advise on and facilitate production of multi modal measurement training content: facilitator decks, eLearning modules, micro videos, lab guides, assessment rubrics, and certification criteria and assets working in close partnership with GTME partners
Hands on labs & assessments
Build scenario-based labs to provide practical exposure to real-world customer scenarios (e.g., objection handling, technical issues support and resolution paths, implementation, data storytelling and recommendations)
Create graded assessments tied to competency levels (Beginner/Intermediate/Advanced)
Training Evaluation
Advise on best practices for evaluating learner outcomes and establishing feedback loops for continuous improvement
Providing Measurement Advisory Services to Senior Customers (Time Allocation: 40%)
Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance
Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships
Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance
Basic Qualifications
10+ years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets
8+ years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role
Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
Experience in advanced SQL query development, python, data modelling and marketing analytics
Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions)
Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.).
Preferred Qualifications
Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems.
Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
Experience with CRM platform technology and data structures
Experience working directly with sales teams
A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills
Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups
Collaborative with ability to establish strong relationships with colleagues and senior stakeholders
Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes
Excellent communication, presentation skills and experience presenting to executive stakeholders
Suggested Skills
Ability to simplify complex processes and present them clearly to customers and internal teams;
Strong written and verbal skills
Compensation
$107.14 - $137.14 Hourly (W2/Non-Exempt)
Req# 16379
#J-18808-Ljbffr
We are the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. Join us to challenge yourself with work that matters.
We trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to our office, depending on what’s best for you and when it is important for your team to be together.
LinkedIn Marketing Solutions (LMS) Marketing Science & Technology (MS&T) team is seeking a senior consultant to design, build, and operationalize training modules for LMS measurement solutions – including the Conversions API (CAPI), Revenue Attribution Report (RAR) and Brand Lift Testing. This role translates product + measurement expertise into role-based curricula, hands-on labs, and supplemental learning assets (e.g., videos, FAQs) that accelerate time to competency for CSMs and sellers working in close partnership with Marketing Science & Technology teams, which include our Measurement Analytic Partners (MAP), Customer Solutions Engineering (CSE) and Customer Insights teams, as well as Go-to-Marketing Enablement (GTME) leads.
In addition, this role will be tasked to work with at least one strategic client to build, model, and innovate with advanced statistical and machine learning methods; partners deeply with client and internal product teams to create new measurement solutions and/or features as needed. This role will drive seamless execution of measurement reporting & optimization implementation/recommendation with the assigned client with a dedicated focus on incrementality solutions.
Focus Areas
Design and implementation of role based learning modules for sales teams aligned to LMS measurement solutions - discovery/adoption/implementation paths
Facilitation of practical labs using realistic measurement tools scenarios
Establishment of baseline certification pass rates and training evaluation criteria
Strategic measurement advisory support for complex customers
Key Responsibilities Advising, Developing & Facilitating Measurement Training (Time Allocation: 60%)
Asset enhancement & development
Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems
Develop pre/post implementation guides and optimization workflows for prioritized measurement solutions (e.g., CAPI, Brand Lift Testing, Revenue Attribution)
Curriculum design & content development
Develop training modules, implementation frameworks, checklists and customer engagement support assets – e.g., enhanced Campaign Manager Tool (CMT) configuration guides, event selection tools, customer comms
Advise on and facilitate production of multi modal measurement training content: facilitator decks, eLearning modules, micro videos, lab guides, assessment rubrics, and certification criteria and assets working in close partnership with GTME partners
Hands on labs & assessments
Build scenario-based labs to provide practical exposure to real-world customer scenarios (e.g., objection handling, technical issues support and resolution paths, implementation, data storytelling and recommendations)
Create graded assessments tied to competency levels (Beginner/Intermediate/Advanced)
Training Evaluation
Advise on best practices for evaluating learner outcomes and establishing feedback loops for continuous improvement
Providing Measurement Advisory Services to Senior Customers (Time Allocation: 40%)
Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance
Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships
Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance
Basic Qualifications
10+ years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets
8+ years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role
Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
Experience in advanced SQL query development, python, data modelling and marketing analytics
Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions)
Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.).
Preferred Qualifications
Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems.
Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
Experience with CRM platform technology and data structures
Experience working directly with sales teams
A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills
Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups
Collaborative with ability to establish strong relationships with colleagues and senior stakeholders
Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes
Excellent communication, presentation skills and experience presenting to executive stakeholders
Suggested Skills
Ability to simplify complex processes and present them clearly to customers and internal teams;
Strong written and verbal skills
Compensation
$107.14 - $137.14 Hourly (W2/Non-Exempt)
Req# 16379
#J-18808-Ljbffr