Meta
Consumer Product Marketing Manager – Meta
Join us to apply for the
Consumer Product Marketing Manager
role at
Meta .
We are looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses worldwide across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs, driving complex cross-company initiatives.
Base pay range $160,000.00/yr – $224,000.00/yr
This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Responsibilities
Influence and shape product and GTM strategies through data and insights, collaborating closely with Research and Data Science, ensuring we deepen audience understanding and deliver user value.
Identify emerging category trends and user needs, showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging.
Build differentiated positioning and clear narratives that break through and drive product understanding and engagement across consumers, press and policy makers.
Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy, and Legal teams, including goals, metrics for success, and content development.
Drive effective product announcements and launch strategies, working side‑by‑side with leaders across the company, tackling ambiguous risks and problems with a strategic approach.
Partner with Brand and Growth teams on full‑funnel outbound marketing and advertising plans that drive awareness, adoption, and long‑term engagement.
Minimum Qualifications
Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience.
10+ years of full‑time experience in Marketing, Management Consulting, Product Strategy, or equivalent function partnering with product and/or engineering teams.
3+ years experience in Product Marketing, partnering closely with Product teams throughout the development process.
Experience leading large‑scale consumer go‑to‑market strategies across multiple audiences, launching and growing free or paid consumer products.
Experience developing, driving and measuring analytically rigorous full‑funnel marketing campaigns.
Experience working with cross‑functional partners such as Brand, Communications, Policy, and Legal teams at all levels of management.
Experience presenting, facilitating discussions and driving decisions with executives and cross‑functional teams.
Project management experience in fast‑moving environments, working with different functions, showing judgment on assessing and solving problems.
Preferred Qualifications
Understanding of consumer mobile app and technology landscape both in the U.S. and internationally.
Global marketing experience and knowledge of varied societal, social and business landscapes.
Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing.
Experience launching innovative, first‑to‑market products or services, emerging technologies or new product categories.
Experience launching and scaling consumer hardware devices and/or physical goods.
Experience copywriting and working with creative teams.
A passion for Meta’s portfolio of products and its mission to build the future of human connection and the technology that makes it possible.
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Benefits $160,000/year to $224,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location.
Location New York, NY
Seniority level Not Applicable
Employment type Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Equal Employment Opportunity Statement Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth), sexual orientation, gender, gender identity, gender expression, transgender status, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program where required. Meta may leverage AI and machine learning in connection with applications. If you need accommodations, let us know at accommodations-ext@fb.com.
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Consumer Product Marketing Manager
role at
Meta .
We are looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses worldwide across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs, driving complex cross-company initiatives.
Base pay range $160,000.00/yr – $224,000.00/yr
This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Responsibilities
Influence and shape product and GTM strategies through data and insights, collaborating closely with Research and Data Science, ensuring we deepen audience understanding and deliver user value.
Identify emerging category trends and user needs, showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging.
Build differentiated positioning and clear narratives that break through and drive product understanding and engagement across consumers, press and policy makers.
Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy, and Legal teams, including goals, metrics for success, and content development.
Drive effective product announcements and launch strategies, working side‑by‑side with leaders across the company, tackling ambiguous risks and problems with a strategic approach.
Partner with Brand and Growth teams on full‑funnel outbound marketing and advertising plans that drive awareness, adoption, and long‑term engagement.
Minimum Qualifications
Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience.
10+ years of full‑time experience in Marketing, Management Consulting, Product Strategy, or equivalent function partnering with product and/or engineering teams.
3+ years experience in Product Marketing, partnering closely with Product teams throughout the development process.
Experience leading large‑scale consumer go‑to‑market strategies across multiple audiences, launching and growing free or paid consumer products.
Experience developing, driving and measuring analytically rigorous full‑funnel marketing campaigns.
Experience working with cross‑functional partners such as Brand, Communications, Policy, and Legal teams at all levels of management.
Experience presenting, facilitating discussions and driving decisions with executives and cross‑functional teams.
Project management experience in fast‑moving environments, working with different functions, showing judgment on assessing and solving problems.
Preferred Qualifications
Understanding of consumer mobile app and technology landscape both in the U.S. and internationally.
Global marketing experience and knowledge of varied societal, social and business landscapes.
Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing.
Experience launching innovative, first‑to‑market products or services, emerging technologies or new product categories.
Experience launching and scaling consumer hardware devices and/or physical goods.
Experience copywriting and working with creative teams.
A passion for Meta’s portfolio of products and its mission to build the future of human connection and the technology that makes it possible.
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Benefits $160,000/year to $224,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location.
Location New York, NY
Seniority level Not Applicable
Employment type Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Equal Employment Opportunity Statement Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth), sexual orientation, gender, gender identity, gender expression, transgender status, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program where required. Meta may leverage AI and machine learning in connection with applications. If you need accommodations, let us know at accommodations-ext@fb.com.
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