Margaritaville at Sea
Marketing Analytics & CRM Manager – Margaritaville at Sea
Join to apply for the
Marketing Analytics & CRM Manager
role at
Margaritaville at Sea .
Company Overview At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here!
Culture Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions, which are every guest, every time, act with integrity and respect, shred responsibility for the well‑being of our guests, crew and community and each employee’s responsibility to be better than the rest. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision‑making, fostering relationships, tackling challenges, and reaching milestones. These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.
Responsibilities The CRM Operations Manager is responsible for the day‑to‑day management, optimization, and execution of customer relationship management systems. This role ensures that CRM platforms—including email, SMS, and customer data integrations—operate seamlessly to support marketing and sales initiatives and enable data‑driven personalization at scale.
This is a hands‑on operational role suited for an individual who thrives at the intersection of systems, process, and customer engagement. The CRM Operations Manager will collaborate closely with cross‑functional teams to maintain system integrity, improve campaign performance, and enhance the overall customer experience through effective CRM strategies.
Manage the CRM platform, including configuration, data hygiene, and system integrations:
Oversee the technical and operational aspects of the CRM system to ensure accurate data, seamless integrations, and optimal performance across marketing and sales functions.
Execute and schedule marketing campaigns (email, SMS, loyalty, lifecycle programs):
Implement and manage multi‑channel campaigns, ensuring timely delivery and alignment with customer engagement strategies.
Build and maintain audience segments, workflows, and automation logic:
Develop dynamic customer segments and automated workflows to support personalized communication and lifecycle marketing initiatives.
Partner with Marketing Analytics & CRM Manager to measure campaign performance and optimize:
Collaborate to analyze campaign metrics, identify areas for improvement, and implement changes that enhance engagement and conversion.
Ensure compliance with data privacy and communication regulations (CAN‑SPAM, TCPA, GDPR/CCPA):
Monitor CRM activities to ensure adherence to legal and regulatory standards, protecting customer data and maintaining trust.
Provide training, documentation, and support to marketing and sales teams using CRM tools:
Deliver user support and create resources to empower teams in leveraging CRM capabilities effectively and consistently.
Qualifications
4+ years of experience in CRM operations, marketing automation, or campaign management
Hands‑on experience with CRM platforms, preferably HubSpot
Strong understanding of customer segmentation, lifecycle marketing, and data flows
Familiarity with data privacy and compliance regulations (e.g., CAN‑SPAM, TCPA, GDPR/CCPA)
Technical skills in workflows, APIs, and system integrations are a plus
Detail‑oriented and highly organized, with the ability to manage multiple campaigns simultaneously
Experience
Proven track record managing CRM platforms and ensuring system reliability
Experience executing and optimizing multi‑channel campaigns (email, SMS, loyalty, lifecycle)
Demonstrated ability to build and maintain audience segments, workflows, and automation logic
Collaborative experience working with analytics and marketing teams to improve campaign performance
Experience supporting compliance initiatives and maintaining documentation for CRM processes
Knowledge, Skills, and Abilities
Strong knowledge of CRM systems, marketing automation tools, and customer data management
Skilled in campaign scheduling, segmentation, and personalization strategies
Ability to interpret performance metrics and translate insights into actionable improvements
Excellent communication skills for cross‑functional collaboration and user support
Comfortable working in fast‑paced environments with shifting priorities
Analytical mindset with a focus on continuous improvement and operational efficiency
Physical Demands Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel No travel
Work Conditions Work primarily in a climate‑controlled environment with minimal safety/health hazard potential.
This position is classified as “in‑person,” which means the physical office in Orlando.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job‑related skills and experience.
Benefits At Margaritaville at Sea, your total rewards package is much more than your base salary. We provide comprehensive and innovative benefits to meet your needs, including:
Cost‑effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
401(k) plan that includes a company match
Paid Time Off
Holidays – All full‑time and part‑time with benefits employees receive days off for 10 company‑wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full‑time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part‑time with benefits employees receive time off based on the number of hours they work.
Other Benefits
Complementary stand‑by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement.
In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.
#J-18808-Ljbffr
Marketing Analytics & CRM Manager
role at
Margaritaville at Sea .
Company Overview At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here!
Culture Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions, which are every guest, every time, act with integrity and respect, shred responsibility for the well‑being of our guests, crew and community and each employee’s responsibility to be better than the rest. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision‑making, fostering relationships, tackling challenges, and reaching milestones. These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.
Responsibilities The CRM Operations Manager is responsible for the day‑to‑day management, optimization, and execution of customer relationship management systems. This role ensures that CRM platforms—including email, SMS, and customer data integrations—operate seamlessly to support marketing and sales initiatives and enable data‑driven personalization at scale.
This is a hands‑on operational role suited for an individual who thrives at the intersection of systems, process, and customer engagement. The CRM Operations Manager will collaborate closely with cross‑functional teams to maintain system integrity, improve campaign performance, and enhance the overall customer experience through effective CRM strategies.
Manage the CRM platform, including configuration, data hygiene, and system integrations:
Oversee the technical and operational aspects of the CRM system to ensure accurate data, seamless integrations, and optimal performance across marketing and sales functions.
Execute and schedule marketing campaigns (email, SMS, loyalty, lifecycle programs):
Implement and manage multi‑channel campaigns, ensuring timely delivery and alignment with customer engagement strategies.
Build and maintain audience segments, workflows, and automation logic:
Develop dynamic customer segments and automated workflows to support personalized communication and lifecycle marketing initiatives.
Partner with Marketing Analytics & CRM Manager to measure campaign performance and optimize:
Collaborate to analyze campaign metrics, identify areas for improvement, and implement changes that enhance engagement and conversion.
Ensure compliance with data privacy and communication regulations (CAN‑SPAM, TCPA, GDPR/CCPA):
Monitor CRM activities to ensure adherence to legal and regulatory standards, protecting customer data and maintaining trust.
Provide training, documentation, and support to marketing and sales teams using CRM tools:
Deliver user support and create resources to empower teams in leveraging CRM capabilities effectively and consistently.
Qualifications
4+ years of experience in CRM operations, marketing automation, or campaign management
Hands‑on experience with CRM platforms, preferably HubSpot
Strong understanding of customer segmentation, lifecycle marketing, and data flows
Familiarity with data privacy and compliance regulations (e.g., CAN‑SPAM, TCPA, GDPR/CCPA)
Technical skills in workflows, APIs, and system integrations are a plus
Detail‑oriented and highly organized, with the ability to manage multiple campaigns simultaneously
Experience
Proven track record managing CRM platforms and ensuring system reliability
Experience executing and optimizing multi‑channel campaigns (email, SMS, loyalty, lifecycle)
Demonstrated ability to build and maintain audience segments, workflows, and automation logic
Collaborative experience working with analytics and marketing teams to improve campaign performance
Experience supporting compliance initiatives and maintaining documentation for CRM processes
Knowledge, Skills, and Abilities
Strong knowledge of CRM systems, marketing automation tools, and customer data management
Skilled in campaign scheduling, segmentation, and personalization strategies
Ability to interpret performance metrics and translate insights into actionable improvements
Excellent communication skills for cross‑functional collaboration and user support
Comfortable working in fast‑paced environments with shifting priorities
Analytical mindset with a focus on continuous improvement and operational efficiency
Physical Demands Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel No travel
Work Conditions Work primarily in a climate‑controlled environment with minimal safety/health hazard potential.
This position is classified as “in‑person,” which means the physical office in Orlando.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job‑related skills and experience.
Benefits At Margaritaville at Sea, your total rewards package is much more than your base salary. We provide comprehensive and innovative benefits to meet your needs, including:
Cost‑effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
401(k) plan that includes a company match
Paid Time Off
Holidays – All full‑time and part‑time with benefits employees receive days off for 10 company‑wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full‑time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part‑time with benefits employees receive time off based on the number of hours they work.
Other Benefits
Complementary stand‑by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement.
In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.
#J-18808-Ljbffr