Keysight Technologies
Thought Leadership Content Specialist, Grid Modernization & Emerging Technologie
Keysight Technologies, Austin, Texas, us, 78716
Thought Leadership Content Specialist, Grid Modernization & Emerging Technologies
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Thought Leadership Content Specialist, Grid Modernization & Emerging Technologies
role at
Keysight Technologies
Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world‑class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
Responsibilities
Thought Leadership Strategy & Messaging: Support the development of messaging frameworks, narratives, and go‑to‑market plans for Keysight’s grid modernization and emerging technology solutions. Work cross‑functionally with product managers, engineers, field marketing, and sales teams to ensure consistency and clarity across regions and campaigns.
Content Creation & Campaign Execution: Create and contribute to global thought leadership assets, including white papers, eBooks, blogs, videos, webinars, and event content. Support select in‑person and virtual industry events to educate the market, shape perception, and influence audiences that are nurtured into high‑quality marketing leads.
Channel Activation & Performance Measurement: Adapt content for Keysight’s digital and social channels, working with designers, brand teams, and email specialists to maximize reach and engagement. Track performance against defined audience and engagement goals and use insights to refine future campaigns.
Qualifications
Bachelor’s degree in engineering, energy systems, physics, or a related technical field (or equivalent technical experience)
Strong curiosity about energy, grid modernization, and emerging technologies
Ability to quickly grasp complex technical topics and translate them into accessible, high‑quality content
Excellent writing, editing, and presentation skills
Strong ability to manage timelines and projects
Experience with or interest in thought leadership, technical marketing, or B2B content creation
Ability to perform competitive and industry analysis
Strong analytical mindset; experience with tools like DOMO or Adobe Analytics is a plus
Comfortable working with global, cross‑functional teams
Why Keysight If the idea of helping shape how the industry thinks about the future of energy and grid modernization excites you, and you enjoy turning complex technology into stories that matter, Keysight offers the opportunity to learn fast, experiment, and make a real impact.
Pay Range MIN $54,510.00 - MAX $112,140.00
Benefits
Medical, dental and vision
Health Savings Account
Health Care and Dependent Care Flexible Spending Accounts
Life, Accident, Disability insurance
Business Travel Accident and Business Travel Health
401(k) Plan
Flexible Time Off, Paid Holidays
Paid Family Leave
Discounts, Perks
Tuition Reimbursement
Adoption Assistance
ESPP (Employee Stock Purchase Plan)
Equal Opportunity Statement Keysight is an Equal Opportunity Employer.
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Thought Leadership Content Specialist, Grid Modernization & Emerging Technologies
role at
Keysight Technologies
Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world‑class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
Responsibilities
Thought Leadership Strategy & Messaging: Support the development of messaging frameworks, narratives, and go‑to‑market plans for Keysight’s grid modernization and emerging technology solutions. Work cross‑functionally with product managers, engineers, field marketing, and sales teams to ensure consistency and clarity across regions and campaigns.
Content Creation & Campaign Execution: Create and contribute to global thought leadership assets, including white papers, eBooks, blogs, videos, webinars, and event content. Support select in‑person and virtual industry events to educate the market, shape perception, and influence audiences that are nurtured into high‑quality marketing leads.
Channel Activation & Performance Measurement: Adapt content for Keysight’s digital and social channels, working with designers, brand teams, and email specialists to maximize reach and engagement. Track performance against defined audience and engagement goals and use insights to refine future campaigns.
Qualifications
Bachelor’s degree in engineering, energy systems, physics, or a related technical field (or equivalent technical experience)
Strong curiosity about energy, grid modernization, and emerging technologies
Ability to quickly grasp complex technical topics and translate them into accessible, high‑quality content
Excellent writing, editing, and presentation skills
Strong ability to manage timelines and projects
Experience with or interest in thought leadership, technical marketing, or B2B content creation
Ability to perform competitive and industry analysis
Strong analytical mindset; experience with tools like DOMO or Adobe Analytics is a plus
Comfortable working with global, cross‑functional teams
Why Keysight If the idea of helping shape how the industry thinks about the future of energy and grid modernization excites you, and you enjoy turning complex technology into stories that matter, Keysight offers the opportunity to learn fast, experiment, and make a real impact.
Pay Range MIN $54,510.00 - MAX $112,140.00
Benefits
Medical, dental and vision
Health Savings Account
Health Care and Dependent Care Flexible Spending Accounts
Life, Accident, Disability insurance
Business Travel Accident and Business Travel Health
401(k) Plan
Flexible Time Off, Paid Holidays
Paid Family Leave
Discounts, Perks
Tuition Reimbursement
Adoption Assistance
ESPP (Employee Stock Purchase Plan)
Equal Opportunity Statement Keysight is an Equal Opportunity Employer.
#J-18808-Ljbffr