Connolly Music Company
String Instrument Brand Manager
Connolly Music Company, East Northport, New York, United States, 11731
Salary Range
$110,000.00/yr - $130,000.00/yr
Brand Manager – Responsibilities The Brand Manager should be adept at connecting strategy and artistry — combining sharp analytical skills with the ability to translate product knowledge into dealer support and brand messaging.
Brand Strategy & Stewardship
P&L ownership, oversight, and engagement for overall brand success.
Own the positioning, identity, and tone of voice for multiple brands across all B2B and B2C channels — shaping and maintaining compelling brand stories.
Develop and implement market introduction plans, messaging, and brand launch, relaunch, and refresh initiatives.
Champion brand visibility across markets and internal teams.
Partner with Sales to support territory growth and assist in advancing or closing key opportunities.
Actively participate in dealer visits, trainings, demos, and promotional efforts—both in person and virtually.
Provide competitive insights, product positioning, and deal & promotional enabling tools.
Identify high‑potential dealer opportunities, drive growth, and help close business.
Conduct ongoing research with educators, dealers, and end‑users to inform strategy and messaging.
Lead school bid processes, rental program strategies, and other education‑market initiatives.
Represent brands at trade shows, educator conferences, and dealer events.
Product Management
Guide development and launch of new or revitalized product lines aligned with brand strategy, market positioning, and profitability goals.
Audit product lines for gaps, overlap, and improvement opportunities.
Establish product line structure, naming conventions, and positioning frameworks.
Collaborate with internal luthiers, supply chain, and vendors as needed to maintain accurate specifications, pricing, and quality standards.
Support refinement of existing offerings based on dealer feedback and market needs.
Manage product lifecycle from SKU rationalization to new model introductions to ongoing assessment.
Maintain internal systems and processes related to product and brand development, launches, and lifecycle updates.
Brand Operations
Drive budget planning, margin targets, and pricing alignment, while supporting inventory forecasting for each brand.
Manage SKU architecture processes, ensuring consistent structure, lifecycle timing, and clean internal system documentation across product lines.
Coordinate with Supply Chain and Inventory teams on availability, demand planning, and vendor timelines to support sales opportunities.
Collaborate with Marketing on brand-level initiatives, campaigns, and content that reflect accurate positioning and support revenue targets.
Qualifications & Experience
Bachelor’s degree in business or marketing.
Must have bowed string instrument experience.
8‑12 years of experience in product or brand management, strong organizational and communication skills, plus a background in strings performance or pedagogy.
Strong analytical and problem‑solving skills.
Travel up to 35‑50%; if not located within the East Northport area, may work from home up to 35‑50%.
Benefits Health & dental insurance, vision, life insurance, 401(k), and paid time off.
Position Details
Seniority: Director
Employment type: Full‑time
Job function: Marketing, Strategy/Planning, and Advertising
Industry: Musicians and Manufacturing
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Brand Manager – Responsibilities The Brand Manager should be adept at connecting strategy and artistry — combining sharp analytical skills with the ability to translate product knowledge into dealer support and brand messaging.
Brand Strategy & Stewardship
P&L ownership, oversight, and engagement for overall brand success.
Own the positioning, identity, and tone of voice for multiple brands across all B2B and B2C channels — shaping and maintaining compelling brand stories.
Develop and implement market introduction plans, messaging, and brand launch, relaunch, and refresh initiatives.
Champion brand visibility across markets and internal teams.
Partner with Sales to support territory growth and assist in advancing or closing key opportunities.
Actively participate in dealer visits, trainings, demos, and promotional efforts—both in person and virtually.
Provide competitive insights, product positioning, and deal & promotional enabling tools.
Identify high‑potential dealer opportunities, drive growth, and help close business.
Conduct ongoing research with educators, dealers, and end‑users to inform strategy and messaging.
Lead school bid processes, rental program strategies, and other education‑market initiatives.
Represent brands at trade shows, educator conferences, and dealer events.
Product Management
Guide development and launch of new or revitalized product lines aligned with brand strategy, market positioning, and profitability goals.
Audit product lines for gaps, overlap, and improvement opportunities.
Establish product line structure, naming conventions, and positioning frameworks.
Collaborate with internal luthiers, supply chain, and vendors as needed to maintain accurate specifications, pricing, and quality standards.
Support refinement of existing offerings based on dealer feedback and market needs.
Manage product lifecycle from SKU rationalization to new model introductions to ongoing assessment.
Maintain internal systems and processes related to product and brand development, launches, and lifecycle updates.
Brand Operations
Drive budget planning, margin targets, and pricing alignment, while supporting inventory forecasting for each brand.
Manage SKU architecture processes, ensuring consistent structure, lifecycle timing, and clean internal system documentation across product lines.
Coordinate with Supply Chain and Inventory teams on availability, demand planning, and vendor timelines to support sales opportunities.
Collaborate with Marketing on brand-level initiatives, campaigns, and content that reflect accurate positioning and support revenue targets.
Qualifications & Experience
Bachelor’s degree in business or marketing.
Must have bowed string instrument experience.
8‑12 years of experience in product or brand management, strong organizational and communication skills, plus a background in strings performance or pedagogy.
Strong analytical and problem‑solving skills.
Travel up to 35‑50%; if not located within the East Northport area, may work from home up to 35‑50%.
Benefits Health & dental insurance, vision, life insurance, 401(k), and paid time off.
Position Details
Seniority: Director
Employment type: Full‑time
Job function: Marketing, Strategy/Planning, and Advertising
Industry: Musicians and Manufacturing
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