SBH Fashion
Position Summary
The Field Director serves as the primary liaison between Corporate and the Field organization, acting as the voice of the brand at retail. This role leads all store-level execution, training, and visual merchandising initiatives while ensuring brand standards, productivity, and profitability across all retail partners. The Field Director manages and leads a regional Field Team to drive best‑in‑class in‑store presentation, sales performance, and retailer partnerships.
Key Responsibilities
Build, lead, and manage a Field Team of approximately 10 Field Representatives across key regions.
Establish clear directives, priorities, and execution standards for the Field Team and stores.
Serve as the primary point of accountability for all store-level execution.
Coach, develop, and performance‑manage Field Team members to ensure consistent brand execution.
Consolidate and oversee all Field Team reporting to Corporate.
Act as the main liaison between Corporate teams (Sales, Merchandising, Design, Production, Planning) and the Field.
Translate corporate strategy into actionable store-level directives.
Ensure clear, timely, and consistent communication across all stakeholders.
Own store training initiatives, ensuring all product knowledge training flows through the Field Director and Field Team.
Develop and deliver product knowledge seminars, training tools, and presentation decks for stores.
Partner with retailer teams to educate associates, department managers, and visual teams on product, fit, and brand storytelling.
Own visual merchandising standards and execution in‑store and showroom environments.
Develop and communicate visual directives for stores and Field Team execution.
Oversee showroom visual merchandising to ensure brand consistency and best presentation.
Manage all shop installs, shop moves, fixtures, mannequins, and in‑store hardware execution.
Ensure alignment with retailer visual standards while protecting brand integrity.
Partner closely with Retailer Department Managers, Visual Teams, and Store Design Teams.
Serve as the brand ambassador and advocate within retail environments.
Monitor and protect square footage and productivity by floor space.
Ensure optimal adjacencies and product placement within each store.
Secure outpost opportunities, double exposure placements, and window presentation opportunities.
Oversee and consolidate Field Team reporting, ensuring consistent, accurate, and actionable insights.
Report on sales vs. plan by store, including performance drivers and opportunities.
Gather and share key store-level feedback related to fit, quality, fabric, and damages; production or delivery issues; customer response and competitive insights; and provide actionable recommendations to Corporate teams based on Field insights.
Qualifications Required
Bachelor’s degree or equivalent experience.
8–12+ years of experience in field leadership, retail operations, visual merchandising, or wholesale brand management.
Proven experience managing and scaling a multi‑region Field Team.
Strong understanding of retail environments, floor productivity, and in‑store execution.
Exceptional leadership, communication, and organizational skills.
Preferred
Experience working with major department stores and specialty retailers.
Background in apparel, fashion, or consumer brands.
Experience collaborating with visual, store design, and merchandising teams.
Salary $85,000–$100,000.
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Key Responsibilities
Build, lead, and manage a Field Team of approximately 10 Field Representatives across key regions.
Establish clear directives, priorities, and execution standards for the Field Team and stores.
Serve as the primary point of accountability for all store-level execution.
Coach, develop, and performance‑manage Field Team members to ensure consistent brand execution.
Consolidate and oversee all Field Team reporting to Corporate.
Act as the main liaison between Corporate teams (Sales, Merchandising, Design, Production, Planning) and the Field.
Translate corporate strategy into actionable store-level directives.
Ensure clear, timely, and consistent communication across all stakeholders.
Own store training initiatives, ensuring all product knowledge training flows through the Field Director and Field Team.
Develop and deliver product knowledge seminars, training tools, and presentation decks for stores.
Partner with retailer teams to educate associates, department managers, and visual teams on product, fit, and brand storytelling.
Own visual merchandising standards and execution in‑store and showroom environments.
Develop and communicate visual directives for stores and Field Team execution.
Oversee showroom visual merchandising to ensure brand consistency and best presentation.
Manage all shop installs, shop moves, fixtures, mannequins, and in‑store hardware execution.
Ensure alignment with retailer visual standards while protecting brand integrity.
Partner closely with Retailer Department Managers, Visual Teams, and Store Design Teams.
Serve as the brand ambassador and advocate within retail environments.
Monitor and protect square footage and productivity by floor space.
Ensure optimal adjacencies and product placement within each store.
Secure outpost opportunities, double exposure placements, and window presentation opportunities.
Oversee and consolidate Field Team reporting, ensuring consistent, accurate, and actionable insights.
Report on sales vs. plan by store, including performance drivers and opportunities.
Gather and share key store-level feedback related to fit, quality, fabric, and damages; production or delivery issues; customer response and competitive insights; and provide actionable recommendations to Corporate teams based on Field insights.
Qualifications Required
Bachelor’s degree or equivalent experience.
8–12+ years of experience in field leadership, retail operations, visual merchandising, or wholesale brand management.
Proven experience managing and scaling a multi‑region Field Team.
Strong understanding of retail environments, floor productivity, and in‑store execution.
Exceptional leadership, communication, and organizational skills.
Preferred
Experience working with major department stores and specialty retailers.
Background in apparel, fashion, or consumer brands.
Experience collaborating with visual, store design, and merchandising teams.
Salary $85,000–$100,000.
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