BioSpace
Senior Director, Darovasertib Brand Lead
BioSpace, South San Francisco, California, us, 94083
Overview
Senior Director, Darovasertib Brand Lead role at IDEAYA Biosciences. Lead the overall US brand strategy and launch execution for Darovasertib, a first-in-class precision oncology therapy in uveal melanoma. This position is based in South San Francisco and requires onsite presence four days per week. Job Description
What you’ll do: Lead the overall Darovasertib brand strategy and launch execution, including positioning, messaging, and go-to-market planning across HCP and patient segments. Drive commercial readiness and ensure alignment across Medical Affairs, Market Access, Sales, Corporate Communications, and IDEAYA’s partner, Servier, for consistent life-cycle planning. Work with digital and patient lead to ensure alignment with brand strategy across various tactics. Translate complex clinical and scientific data into compelling, differentiated brand narratives that resonate with stakeholders. Oversee marketing campaigns, including omnichannel execution (digital, field, congress, peer-to-peer), content creation, and tactical planning. Partner with Sales Leadership and Field Teams to translate brand strategy into actionable field tactics, tools, and messaging. Develop and deliver field training materials and launch resources that ensure alignment, consistency, and confidence across all customer-facing teams. Collaborate with field insights and analytics to identify market opportunities, feedback trends, and competitive intelligence to refine brand tactics. Serve as the strategic bridge between marketing and sales, ensuring real-time communication and shared accountability for launch and post-launch success. Manage budget, agencies, and vendors to ensure high-quality, efficient execution and fiscal discipline. Lead a small team at the beginning with opportunity to grow with the brand/lifecycle. Continuously monitor brand performance and market dynamics, leveraging insights to optimize strategy and execution. Lead, mentor, and empower cross-functional teams, fostering a collaborative and high-performing culture. Represent the commercial voice in senior leadership discussions and contribute strategic input to pipeline and life-cycle planning. Travel: ~20% Requirements
Bachelor’s degree in Business, Marketing, or Life Sciences. MBA or advanced degree in Life Sciences preferred. 10+ years of pharmaceutical/biotech commercial experience, including significant oncology brand leadership. Proven success launching a first-in-class or specialty oncology product in the US. Deep understanding of oncology market dynamics, HCP engagement, and patient-centric marketing. Demonstrated ability to translate scientific data into clear strategic positioning and communication. Experience leading cross-functional launch teams, delivering in a matrix environment, and managing agency partnerships. Excellent strategic thinking, communication, and leadership skills. Experience in rare disease or ophthalmic oncology strongly preferred. Familiarity with digital marketing, omnichannel engagement, and data-driven decision making. Global or lifecycle management experience in a Biotech. Strategic Leadership: Anticipates market dynamics and translates insights into bold, actionable strategies. Cross-Functional Influence: Excels in matrixed environments, aligning diverse teams around shared goals. Patient-Centric Mindset: Keeps patient needs at the heart of every decision. Scientific Acumen: Communicates complex clinical data in an accessible and differentiated way. Execution Excellence: Delivers results with urgency, quality, and agility. Collaborative Culture Builder: Inspires and empowers high-performing teams. Total Rewards
Along with our inspiring mission and collaborative environment, IDEAYA offers a competitive total rewards package including merit-based salary increases, discretionary short-term incentive participation, and discretionary stock option awards (board approval). Benefits include medical/dental/vision coverage (100% company-paid for employees and 90% for dependents), 401k, ESPP, and wellness programs. The expected salary range for the role is $273,000-$337,000. Final offer depends on factors including location, experience, disease-area expertise, and interview performance. The Company complies with applicable equal employment opportunity laws and does not discriminate based on race, color, religion, sex, national origin, age, marital or veteran status, disability, sexual orientation, or any other protected status. This position requires onsite work in IDEAYA facilities for training and meetings, with work-from-home flexibility. All employees working in IDEAYA facilities must be fully vaccinated against COVID-19, subject to legal accommodations. IDEAYA is an equal opportunity employer (EOE/AA/Vets). Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Internet News Referrals increase your chances of interviewing at BioSpace by 2x Get notified about new Brand Director jobs in
South San Francisco, CA .
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Senior Director, Darovasertib Brand Lead role at IDEAYA Biosciences. Lead the overall US brand strategy and launch execution for Darovasertib, a first-in-class precision oncology therapy in uveal melanoma. This position is based in South San Francisco and requires onsite presence four days per week. Job Description
What you’ll do: Lead the overall Darovasertib brand strategy and launch execution, including positioning, messaging, and go-to-market planning across HCP and patient segments. Drive commercial readiness and ensure alignment across Medical Affairs, Market Access, Sales, Corporate Communications, and IDEAYA’s partner, Servier, for consistent life-cycle planning. Work with digital and patient lead to ensure alignment with brand strategy across various tactics. Translate complex clinical and scientific data into compelling, differentiated brand narratives that resonate with stakeholders. Oversee marketing campaigns, including omnichannel execution (digital, field, congress, peer-to-peer), content creation, and tactical planning. Partner with Sales Leadership and Field Teams to translate brand strategy into actionable field tactics, tools, and messaging. Develop and deliver field training materials and launch resources that ensure alignment, consistency, and confidence across all customer-facing teams. Collaborate with field insights and analytics to identify market opportunities, feedback trends, and competitive intelligence to refine brand tactics. Serve as the strategic bridge between marketing and sales, ensuring real-time communication and shared accountability for launch and post-launch success. Manage budget, agencies, and vendors to ensure high-quality, efficient execution and fiscal discipline. Lead a small team at the beginning with opportunity to grow with the brand/lifecycle. Continuously monitor brand performance and market dynamics, leveraging insights to optimize strategy and execution. Lead, mentor, and empower cross-functional teams, fostering a collaborative and high-performing culture. Represent the commercial voice in senior leadership discussions and contribute strategic input to pipeline and life-cycle planning. Travel: ~20% Requirements
Bachelor’s degree in Business, Marketing, or Life Sciences. MBA or advanced degree in Life Sciences preferred. 10+ years of pharmaceutical/biotech commercial experience, including significant oncology brand leadership. Proven success launching a first-in-class or specialty oncology product in the US. Deep understanding of oncology market dynamics, HCP engagement, and patient-centric marketing. Demonstrated ability to translate scientific data into clear strategic positioning and communication. Experience leading cross-functional launch teams, delivering in a matrix environment, and managing agency partnerships. Excellent strategic thinking, communication, and leadership skills. Experience in rare disease or ophthalmic oncology strongly preferred. Familiarity with digital marketing, omnichannel engagement, and data-driven decision making. Global or lifecycle management experience in a Biotech. Strategic Leadership: Anticipates market dynamics and translates insights into bold, actionable strategies. Cross-Functional Influence: Excels in matrixed environments, aligning diverse teams around shared goals. Patient-Centric Mindset: Keeps patient needs at the heart of every decision. Scientific Acumen: Communicates complex clinical data in an accessible and differentiated way. Execution Excellence: Delivers results with urgency, quality, and agility. Collaborative Culture Builder: Inspires and empowers high-performing teams. Total Rewards
Along with our inspiring mission and collaborative environment, IDEAYA offers a competitive total rewards package including merit-based salary increases, discretionary short-term incentive participation, and discretionary stock option awards (board approval). Benefits include medical/dental/vision coverage (100% company-paid for employees and 90% for dependents), 401k, ESPP, and wellness programs. The expected salary range for the role is $273,000-$337,000. Final offer depends on factors including location, experience, disease-area expertise, and interview performance. The Company complies with applicable equal employment opportunity laws and does not discriminate based on race, color, religion, sex, national origin, age, marital or veteran status, disability, sexual orientation, or any other protected status. This position requires onsite work in IDEAYA facilities for training and meetings, with work-from-home flexibility. All employees working in IDEAYA facilities must be fully vaccinated against COVID-19, subject to legal accommodations. IDEAYA is an equal opportunity employer (EOE/AA/Vets). Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Internet News Referrals increase your chances of interviewing at BioSpace by 2x Get notified about new Brand Director jobs in
South San Francisco, CA .
#J-18808-Ljbffr