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Traffic Advertising

Search Engine Optimization Specialist

Traffic Advertising, Palm Harbor, Florida, United States, 34683

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Traffic Advertising is a full-service advertising agency based in the Tampa Bay area, known for its strong client relationships and partnerships within local communities. By conducting detailed market analysis, we create marketing strategies tailored to the unique needs of each client and their audience. Our hands‑on approach and open communication enable us to deliver measurable results while staying closely connected to our clients and their communities. At Traffic Advertising, we aim to be more than a service provider—we strive to be a reliable partner for success.

About the Role We are a performance‑driven digital advertising agency seeking an experienced

Local SEO Specialist

to help our clients dominate their local markets.

Our objective is straightforward: when someone in a client’s service area searches for help, we want our client to be the first business they see and the first one they contact.

This role is ideal for someone who understands that in local SEO,

rankings and traffic are secondary to calls, form fills, direction requests, and booked appointments . You will own and optimize our clients’ local digital presence, with a strong emphasis on Google Business Profiles, reputation management, and high‑intent local search visibility.

Key Responsibilities Local SEO & Google Business Profile (GBP)

Fully manage and optimize Google Business Profiles to improve visibility in the Local Map Pack

Publish GBP posts, manage photos, services, and categories

Ensure accurate and consistent NAP (Name, Address, Phone) data across all platforms

Citation Building & Local Authority

Build, audit, and maintain citations across major local directories (e.g., Yelp, Apple Maps, Bing Places, Yellow Pages)

Identify and leverage niche‑specific directories relevant to each client’s industry

Implement and manage review generation strategies to increase high‑quality reviews

Draft and post professional, brand‑appropriate responses to reviews across platforms

Hyper‑Local Keyword Strategy

Research and target high‑intent, location‑based keywords (e.g., "[service] near me," "[service] in [city]"

Align keyword strategy

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