THM Media™
About the Role
THM Media is seeking a highly skilled, execution‑focused Social Media Manager to lead day‑to‑day management, execution, and growth of THM Media’s social media presence across all current and future platforms. This role hands‑on executes organic and paid social media for the brand, client‑facing ads, and Digital Connect services, turning strategy into consistent, high‑quality content and measurable results. Key Responsibilities
Organic Social Media Management (THM Media Brands)
Own the execution of organic social media posting across all platforms, including emerging channels. Collaborate with Marketing to align social content with broader brand and campaign strategies. Execute platform‑specific content calendars that balance national brand messaging with market‑specific and localized content. Maintain a consistent brand voice while adapting content to each platform’s best practices and audience behavior. Digital Connect Program Execution
Own the execution of THM Media’s Digital Connect product, creating and managing social content on behalf of clients. Connect to client social media accounts to create, schedule, and publish organic posts that build a consistent and professional social presence. Develop and execute paid social campaigns for Digital Connect clients, including ad creation, optimization, and performance monitoring. Ensure content is customized for each client while maintaining quality, consistency, and alignment with platform best practices. Serve as a key execution partner to sales and account teams for Digital Connect fulfillment. Paid Social Media & Client Advertising Execution
Execute paid social media advertising campaigns for clients across THM Media social channels. Work directly with sales representatives and execution teams to support client‑paid social advertising, ensuring campaigns are launched accurately and on schedule. Manage ad setup, targeting, creative execution, optimization, and pacing across platforms. Ensure paid social campaigns align with client goals, approved creative, and THM Media standards. Community Engagement & Audience Growth
Actively manage community engagement across all social platforms, responding to comments, messages, and interactions. Proactively engage audiences to grow followers, increase reach, and drive meaningful homeowner actions and engagement. Monitor conversations, trends, and audience behavior to inform ongoing content and engagement approaches. Support influencer‑related efforts and collaborations when applicable. Reporting, Insights & Optimization
Own social media reporting across organic, paid, and Digital Connect efforts. Track key performance metrics including reach, engagement, follower growth, conversions, and paid campaign results. Deliver clear, client‑ready and internal‑facing reports that communicate results, insights, and recommendations. Use data to continuously optimize content, campaigns, and engagement strategies. Cross‑Functional Collaboration
Partner closely with Marketing, Sales, and Client Services teams to ensure social execution aligns with business goals. Support sales conversations by providing insight into social capabilities, execution timelines, and performance expectations. Coordinate with creative and content teams as needed to support social initiatives. Qualifications & Experience
4+ years of hands‑on experience managing organic and paid social media for a brand, agency, or multi‑market organization. Proven experience executing (not just planning) social media campaigns across multiple platforms. Strong experience running paid social advertising, including targeting, optimization, and reporting. Experience managing social media on behalf of clients or multiple brands is strongly preferred. Demonstrated ability to manage market‑specific or localized social content at scale. Strong understanding of community management, engagement strategies, and audience growth. Experience working with performance data and translating insights into action. Preferred Qualifications
Experience working with large brands, multi‑location businesses, or media organizations. Home Improvement Industry experience. Familiarity with influencer marketing and hyper‑local social media strategies. Experience supporting sales‑driven or client‑facing marketing products. Comfort working across multiple markets with varying content needs. Highly organized, proactive, and execution‑focused mindset. Seniority Level
Mid‑Senior level Employment Type
Full‑time Job Function
Marketing and Sales Industries: Advertising Services
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THM Media is seeking a highly skilled, execution‑focused Social Media Manager to lead day‑to‑day management, execution, and growth of THM Media’s social media presence across all current and future platforms. This role hands‑on executes organic and paid social media for the brand, client‑facing ads, and Digital Connect services, turning strategy into consistent, high‑quality content and measurable results. Key Responsibilities
Organic Social Media Management (THM Media Brands)
Own the execution of organic social media posting across all platforms, including emerging channels. Collaborate with Marketing to align social content with broader brand and campaign strategies. Execute platform‑specific content calendars that balance national brand messaging with market‑specific and localized content. Maintain a consistent brand voice while adapting content to each platform’s best practices and audience behavior. Digital Connect Program Execution
Own the execution of THM Media’s Digital Connect product, creating and managing social content on behalf of clients. Connect to client social media accounts to create, schedule, and publish organic posts that build a consistent and professional social presence. Develop and execute paid social campaigns for Digital Connect clients, including ad creation, optimization, and performance monitoring. Ensure content is customized for each client while maintaining quality, consistency, and alignment with platform best practices. Serve as a key execution partner to sales and account teams for Digital Connect fulfillment. Paid Social Media & Client Advertising Execution
Execute paid social media advertising campaigns for clients across THM Media social channels. Work directly with sales representatives and execution teams to support client‑paid social advertising, ensuring campaigns are launched accurately and on schedule. Manage ad setup, targeting, creative execution, optimization, and pacing across platforms. Ensure paid social campaigns align with client goals, approved creative, and THM Media standards. Community Engagement & Audience Growth
Actively manage community engagement across all social platforms, responding to comments, messages, and interactions. Proactively engage audiences to grow followers, increase reach, and drive meaningful homeowner actions and engagement. Monitor conversations, trends, and audience behavior to inform ongoing content and engagement approaches. Support influencer‑related efforts and collaborations when applicable. Reporting, Insights & Optimization
Own social media reporting across organic, paid, and Digital Connect efforts. Track key performance metrics including reach, engagement, follower growth, conversions, and paid campaign results. Deliver clear, client‑ready and internal‑facing reports that communicate results, insights, and recommendations. Use data to continuously optimize content, campaigns, and engagement strategies. Cross‑Functional Collaboration
Partner closely with Marketing, Sales, and Client Services teams to ensure social execution aligns with business goals. Support sales conversations by providing insight into social capabilities, execution timelines, and performance expectations. Coordinate with creative and content teams as needed to support social initiatives. Qualifications & Experience
4+ years of hands‑on experience managing organic and paid social media for a brand, agency, or multi‑market organization. Proven experience executing (not just planning) social media campaigns across multiple platforms. Strong experience running paid social advertising, including targeting, optimization, and reporting. Experience managing social media on behalf of clients or multiple brands is strongly preferred. Demonstrated ability to manage market‑specific or localized social content at scale. Strong understanding of community management, engagement strategies, and audience growth. Experience working with performance data and translating insights into action. Preferred Qualifications
Experience working with large brands, multi‑location businesses, or media organizations. Home Improvement Industry experience. Familiarity with influencer marketing and hyper‑local social media strategies. Experience supporting sales‑driven or client‑facing marketing products. Comfort working across multiple markets with varying content needs. Highly organized, proactive, and execution‑focused mindset. Seniority Level
Mid‑Senior level Employment Type
Full‑time Job Function
Marketing and Sales Industries: Advertising Services
#J-18808-Ljbffr