Equahire
Get AI-powered advice on this job and more exclusive features.
Location: Memphis, TN preferred (remote considered) | Full-time
Equahire has partnered with a growth-focused, multi-location company to hire a
Digital Marketing Manager .
This person will own paid search strategy and execution across multiple brands and markets—turning ad spend into qualified leads, opportunities, and revenue. If you’re comfortable living in the numbers and explaining what they mean to non-marketers, you’ll fit in well.
The Role You’ll sit on an in-house digital team and be responsible for planning, managing, and optimizing PPC campaigns across platforms like Google and Bing. Your work will directly impact lead volume, cost per acquisition, and overall marketing efficiency.
What You’ll Do
Build and execute PPC strategy for assigned brands and territories
Set up, manage, and optimize campaigns in Google Ads, Bing/Microsoft Ads, and similar platforms
Collaborate with internal marketing and business stakeholders to align campaigns with goals and budgets
Continuously refine campaign structure, keyword strategy, targeting, and bidding to improve performance
Integrate CRM and call/lead tracking data to better understand and optimize for true conversions
Own weekly and monthly performance reporting, surfacing insights and clear next steps
Present campaign results and recommendations in regular check-ins with stakeholders
Monitor spend and results daily, adjusting bids and allocations to improve ROI and lead quality
Perform keyword research and audience segmentation to uncover new opportunities
Track KPIs, troubleshoot performance issues, and run tests to improve results over time
Keep an eye on competitive activity and broader search trends
Communicate timelines, priorities, and outcomes clearly with the broader team
What You Bring
A data-driven mindset and comfort digging into performance metrics to find root causes
Experience managing moderate to large PPC accounts (multi-brand or multi-location a plus)
Strong practical knowledge of:
Google Ads, Bing/Microsoft Ads, (Bonus) Other paid media channels and tools
Ability to translate complex performance data into clear, simple explanations for non-marketers
Strong ownership mentality, follow-through, and reliability
Excellent time management and organization across multiple campaigns and stakeholders
High attention to detail in ad copy, targeting, budgets, and reporting
Google Ads / Bing certifications are a plus
BS/BA degree preferred, but relevant hands-on experience is highly valued
Travel & Location
Ability to travel up to ~30% for onsite meetings and team sessions
Memphis, TN HQ is preferred
Remote candidates will be considered for the right fit
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Marketing Services
#J-18808-Ljbffr
Location: Memphis, TN preferred (remote considered) | Full-time
Equahire has partnered with a growth-focused, multi-location company to hire a
Digital Marketing Manager .
This person will own paid search strategy and execution across multiple brands and markets—turning ad spend into qualified leads, opportunities, and revenue. If you’re comfortable living in the numbers and explaining what they mean to non-marketers, you’ll fit in well.
The Role You’ll sit on an in-house digital team and be responsible for planning, managing, and optimizing PPC campaigns across platforms like Google and Bing. Your work will directly impact lead volume, cost per acquisition, and overall marketing efficiency.
What You’ll Do
Build and execute PPC strategy for assigned brands and territories
Set up, manage, and optimize campaigns in Google Ads, Bing/Microsoft Ads, and similar platforms
Collaborate with internal marketing and business stakeholders to align campaigns with goals and budgets
Continuously refine campaign structure, keyword strategy, targeting, and bidding to improve performance
Integrate CRM and call/lead tracking data to better understand and optimize for true conversions
Own weekly and monthly performance reporting, surfacing insights and clear next steps
Present campaign results and recommendations in regular check-ins with stakeholders
Monitor spend and results daily, adjusting bids and allocations to improve ROI and lead quality
Perform keyword research and audience segmentation to uncover new opportunities
Track KPIs, troubleshoot performance issues, and run tests to improve results over time
Keep an eye on competitive activity and broader search trends
Communicate timelines, priorities, and outcomes clearly with the broader team
What You Bring
A data-driven mindset and comfort digging into performance metrics to find root causes
Experience managing moderate to large PPC accounts (multi-brand or multi-location a plus)
Strong practical knowledge of:
Google Ads, Bing/Microsoft Ads, (Bonus) Other paid media channels and tools
Ability to translate complex performance data into clear, simple explanations for non-marketers
Strong ownership mentality, follow-through, and reliability
Excellent time management and organization across multiple campaigns and stakeholders
High attention to detail in ad copy, targeting, budgets, and reporting
Google Ads / Bing certifications are a plus
BS/BA degree preferred, but relevant hands-on experience is highly valued
Travel & Location
Ability to travel up to ~30% for onsite meetings and team sessions
Memphis, TN HQ is preferred
Remote candidates will be considered for the right fit
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Marketing Services
#J-18808-Ljbffr