The Walt Disney Company (Germany) GmbH
Sr Analyst, Consumer & Advertiser Insights - Thought Leadership & Strategic Rese
The Walt Disney Company (Germany) GmbH, Washington, District of Columbia, us, 20022
Department/Group Overview:
The Consumer & Advertiser Insights group works within the Data and Measurement Science team at Disney Advertising to manage custom/primary research studies, thought‑leadership, compile/analyze data to address strategic questions, and turn learnings into actionable insights as part of custom research solutions developed for advertising partners. This department supports the entire Disney media portfolio (including Disney/Disney+, Hulu, ABC, ESPN, FX, Nat Geo and Freeform) and measurement applies to multiple types of media (TV, Digital, Social, etc.).
Job Summary: The Sr Analyst is responsible for assisting with and co‑managing custom primary research studies, projects, and analyses (from inception to completion) to drive strategy within Disney Advertising and to demonstrate Disney’s strength in thought leadership within the advertising and media spaces. In addition to assisting with all aspects of day‑to‑day research study management (objective setting, study design and execution, data analysis, reporting, and socialization/presentation of insights to both internal and external stakeholders), this individual will also be largely responsible for managing and executing quick turn surveys through the team’s two survey communities. This role will report to the Sr Manager.
Responsibilities:
Assist the Sr Manager with and/or manage both custom qualitative and quantitative studies from inception to completion, largely in partnership with third‑party research vendors.
Write research briefs, co‑lead/participate in research design conversations, vet vendor proposals, support the research process end‑to‑end (optimize custom research deliverables to ensure quality and accuracy), conduct stimulus collection, data analysis, reporting (including implications/thought‑starters), and present findings/insights to key stakeholders (internal management and external advertising clients).
Co‑manage two survey community panels with fellow team members; create and deploy custom surveys through these panels (full questionnaire development, survey programming/testing/deployment, data analysis, reporting, and presentation of results).
Build research‑based content for the online Disney Insights Hub; turn insights into publicly facing articles, one‑sheets, and infographics; work closely with marketing, legal, and communications teams to socialize.
Support internal ad‑hoc requests, business questions, and/or sales needs; analyze a variety of data sets from across research efforts, summarize and communicate key insights in an easy‑to‑understand, succinct fashion.
Support a broad group of internal stakeholders and partners, including sales, marketing, comms, category strategy, sales enablement, product, integrated marketing, Disney Campaign Manager, sports brand solutions, entertainment brand solutions, leadership teams, etc.
Qualifications:
3+ years of demonstrated primary/custom research experience required, largely managing custom research (across both qualitative and quantitative studies) and working with syndicated media‑related resources.
Strong experience in survey writing (i.e., taking a concept or key questions from stakeholders and building out a sound survey design).
Experience conducting primary research (quantitative/qualitative studies such as focus groups, online surveys, etc.) for an agency or company in advertising, media, and/or entertainment/streaming (with a strong focus in advertising research preferred).
Experience with project management and data analysis – highly detailed and well‑organized; ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneously in a fast‑paced environment.
Strong analytical skills – synthesize information into a highly visual, concise story (expertise in PowerPoint or Keynote) for both sales and/or strategic purposes.
Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others).
Demonstrated interpersonal and relationship‑building skills.
Enthusiastic and positive “can‑do” outlook, even when under pressure.
Self‑motivated – self‑start projects and solicit collaborations.
Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities.
Analytical and out‑of‑the‑box thinker with passion for learning/insights, enjoys problem‑solving.
Experience using SPSS is a plus.
Experience in managing and/or directing outside research agencies a plus.
Experience with media‑related syndicated tools (Comscore, Nielsen TV ratings products, MRI/Simmons, Adobe Omniture Sitecatalyst, Nielsen Monitor‑Plus, TNS/Kantar Media) a plus.
Some light travel may be required (including attendance at evening focus groups).
Computer skills: Word, Excel, PowerPoint, Outlook.
Bachelor’s degree preferred.
Compensation: #J-18808-Ljbffr
Job Summary: The Sr Analyst is responsible for assisting with and co‑managing custom primary research studies, projects, and analyses (from inception to completion) to drive strategy within Disney Advertising and to demonstrate Disney’s strength in thought leadership within the advertising and media spaces. In addition to assisting with all aspects of day‑to‑day research study management (objective setting, study design and execution, data analysis, reporting, and socialization/presentation of insights to both internal and external stakeholders), this individual will also be largely responsible for managing and executing quick turn surveys through the team’s two survey communities. This role will report to the Sr Manager.
Responsibilities:
Assist the Sr Manager with and/or manage both custom qualitative and quantitative studies from inception to completion, largely in partnership with third‑party research vendors.
Write research briefs, co‑lead/participate in research design conversations, vet vendor proposals, support the research process end‑to‑end (optimize custom research deliverables to ensure quality and accuracy), conduct stimulus collection, data analysis, reporting (including implications/thought‑starters), and present findings/insights to key stakeholders (internal management and external advertising clients).
Co‑manage two survey community panels with fellow team members; create and deploy custom surveys through these panels (full questionnaire development, survey programming/testing/deployment, data analysis, reporting, and presentation of results).
Build research‑based content for the online Disney Insights Hub; turn insights into publicly facing articles, one‑sheets, and infographics; work closely with marketing, legal, and communications teams to socialize.
Support internal ad‑hoc requests, business questions, and/or sales needs; analyze a variety of data sets from across research efforts, summarize and communicate key insights in an easy‑to‑understand, succinct fashion.
Support a broad group of internal stakeholders and partners, including sales, marketing, comms, category strategy, sales enablement, product, integrated marketing, Disney Campaign Manager, sports brand solutions, entertainment brand solutions, leadership teams, etc.
Qualifications:
3+ years of demonstrated primary/custom research experience required, largely managing custom research (across both qualitative and quantitative studies) and working with syndicated media‑related resources.
Strong experience in survey writing (i.e., taking a concept or key questions from stakeholders and building out a sound survey design).
Experience conducting primary research (quantitative/qualitative studies such as focus groups, online surveys, etc.) for an agency or company in advertising, media, and/or entertainment/streaming (with a strong focus in advertising research preferred).
Experience with project management and data analysis – highly detailed and well‑organized; ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneously in a fast‑paced environment.
Strong analytical skills – synthesize information into a highly visual, concise story (expertise in PowerPoint or Keynote) for both sales and/or strategic purposes.
Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others).
Demonstrated interpersonal and relationship‑building skills.
Enthusiastic and positive “can‑do” outlook, even when under pressure.
Self‑motivated – self‑start projects and solicit collaborations.
Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities.
Analytical and out‑of‑the‑box thinker with passion for learning/insights, enjoys problem‑solving.
Experience using SPSS is a plus.
Experience in managing and/or directing outside research agencies a plus.
Experience with media‑related syndicated tools (Comscore, Nielsen TV ratings products, MRI/Simmons, Adobe Omniture Sitecatalyst, Nielsen Monitor‑Plus, TNS/Kantar Media) a plus.
Some light travel may be required (including attendance at evening focus groups).
Computer skills: Word, Excel, PowerPoint, Outlook.
Bachelor’s degree preferred.
Compensation: #J-18808-Ljbffr