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Wisconsin Economic Development Corporation

Public Relations Strategist

Wisconsin Economic Development Corporation, Jackson, Michigan, United States, 49203

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Public Relations Strategist (Creative Design) Jackson-Hillsdale Community Mental Health Board

The Public Relations Strategist supports LifeWays mission by developing and executing communication, marketing, and public relations initiatives that increase public awareness and understanding of mental health and substance use services. Working collaboratively with leadership and internal teams, this role ensures consistent branding, effective outreach, and meaningful community engagement.

Key Responsibilities

Plan and execute community events, trainings, and outreach initiatives with internal and external partners

Develop and manage advertising and public relations campaigns across digital, print, and media platforms

Maintain and update the LifeWays website, including blogs, event calendars, and media content

Create and enforce brand standards to ensure consistent representation of LifeWays

Manage social media strategy, content creation, engagement, and analytics

Coordinate media relations, including press materials and responses to inquiries

Oversee production of promotional materials, branded merchandise, video content, and printed materials

Manage the LifeWays eCommerce store and vendor relationships

Develop the annual marketing plan, annual report, and performance metrics

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