Lingua Franca NYC INC
Manager of Trunk Show & VIP Growth
Lingua Franca is an NYC-based luxury clothing and accessory brand known for their hand-embroidered cashmere goods and ethically sourced ready-to-wear collection. Their pieces are designed to spark conversation and showcase an irreverent point of view. Founded in 2016, Lingua Franca's unique embroidery aesthetic has gained a loyal following.
Role Description Lingua Franca is seeking a commercially driven Trunk Show & VIP Growth Manager to own and scale our trunk show and VIP client businesses into strategically significant revenue channels.
This role is for someone who can design strategy, execute relentlessly, and grow a team as the business scales. You will have full ownership of trunk show revenue, VIP client development, and the systems that support both.
Trunk Show Strategy & Execution
Develop and execute a national trunk show calendar aligned with product launches, partnerships, and brand storytelling moments
Identify, vet, and secure high-performing trunk show partners, venues, and hosts (brand partners and private clients)
Own all event execution end-to-end: outreach, invitations, staffing, product assortment, visual setup, POS, fulfillment coordination, and post-event reporting
Serve as the on-the-ground lead for trunk shows nationwide, with frequent travel required to support in-person events
Build scalable systems, templates, and playbooks to support recurring trunk shows across markets
Track and analyze performance by show (sales, attendance, conversion, ROI) and continuously refine format, cadence, and strategy
VIP Client Program
Build and manage a formal VIP client program including segmentation, outreach, gifting, personalization, and retention strategies
Serve as the primary relationship owner for high-value clients, hosts, and stylists, delivering a consistent white-glove experience
Partner with Marketing and E-commerce to identify and activate repeat purchasers, top spenders, and brand advocates
Host private appointments, previews, and one-on-one fittings in the West Village studio and at select offsite locations
Sales & Revenue Ownership
Own and exceed monthly trunk show and VIP sales targets, with a clear path to $1M+ in annualized revenue
Personally drive bookings, close sales, and upsell customization and embroidery
Collaborate with Planning and Warehouse to ensure optimal inventory allocation by event
Provide leadership with structured feedback on best-selling SKUs, client demand signals, and new product opportunities
Produce concise event recaps and sales analyses that directly inform assortment, pricing, and marketing decisions
Team & Cross-Functional Leadership
Build, train, and manage part-time and full-time support as the channel scales
Partner closely with Marketing to align trunk shows with campaigns and launches
Coordinate with Operations on logistics, shipping, returns, and post-event inventory reconciliation
Work directly with Production on custom embroidery requests, lead times, and feasibility What Success Looks Like
Trunk shows are booked 3–6 months forward with a repeatable host pipeline
Clear unit economics and performance benchmarks by market and format
VIP clients rebook and purchase without heavy discounting
Revenue targets are met consistently and predictably
You are actively building and managing a small team within 6–9 months
Requirements & Qualifications
5+ years experience in luxury retail, client relations, experiential sales, hospitality, or early-stage brand growth
Demonstrated ownership of in-person or event-driven revenue
Strong sales instinct with comfort closing and upselling
Exceptionally organized, self-directed, and detail-oriented
Professional, polished, and confident in high-touch client environments
Comfortable working cross-functionally across creative, marketing, planning, and operations teams
Willingness and ability to travel frequently for trunk shows is a non-negotiable
Experience with Shopify POS or similar systems a plus
Bachelor’s degree or equivalent experience
What We Offer
15 Days of PTO
Comprehensive health benefits including medical, dental & vision
Membership to Calm and access to other wellness benefits
401k
Summer Fridays!
Dog-friendly office!
Monthly happy hours
Lingua Franca discount
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#J-18808-Ljbffr
Role Description Lingua Franca is seeking a commercially driven Trunk Show & VIP Growth Manager to own and scale our trunk show and VIP client businesses into strategically significant revenue channels.
This role is for someone who can design strategy, execute relentlessly, and grow a team as the business scales. You will have full ownership of trunk show revenue, VIP client development, and the systems that support both.
Trunk Show Strategy & Execution
Develop and execute a national trunk show calendar aligned with product launches, partnerships, and brand storytelling moments
Identify, vet, and secure high-performing trunk show partners, venues, and hosts (brand partners and private clients)
Own all event execution end-to-end: outreach, invitations, staffing, product assortment, visual setup, POS, fulfillment coordination, and post-event reporting
Serve as the on-the-ground lead for trunk shows nationwide, with frequent travel required to support in-person events
Build scalable systems, templates, and playbooks to support recurring trunk shows across markets
Track and analyze performance by show (sales, attendance, conversion, ROI) and continuously refine format, cadence, and strategy
VIP Client Program
Build and manage a formal VIP client program including segmentation, outreach, gifting, personalization, and retention strategies
Serve as the primary relationship owner for high-value clients, hosts, and stylists, delivering a consistent white-glove experience
Partner with Marketing and E-commerce to identify and activate repeat purchasers, top spenders, and brand advocates
Host private appointments, previews, and one-on-one fittings in the West Village studio and at select offsite locations
Sales & Revenue Ownership
Own and exceed monthly trunk show and VIP sales targets, with a clear path to $1M+ in annualized revenue
Personally drive bookings, close sales, and upsell customization and embroidery
Collaborate with Planning and Warehouse to ensure optimal inventory allocation by event
Provide leadership with structured feedback on best-selling SKUs, client demand signals, and new product opportunities
Produce concise event recaps and sales analyses that directly inform assortment, pricing, and marketing decisions
Team & Cross-Functional Leadership
Build, train, and manage part-time and full-time support as the channel scales
Partner closely with Marketing to align trunk shows with campaigns and launches
Coordinate with Operations on logistics, shipping, returns, and post-event inventory reconciliation
Work directly with Production on custom embroidery requests, lead times, and feasibility What Success Looks Like
Trunk shows are booked 3–6 months forward with a repeatable host pipeline
Clear unit economics and performance benchmarks by market and format
VIP clients rebook and purchase without heavy discounting
Revenue targets are met consistently and predictably
You are actively building and managing a small team within 6–9 months
Requirements & Qualifications
5+ years experience in luxury retail, client relations, experiential sales, hospitality, or early-stage brand growth
Demonstrated ownership of in-person or event-driven revenue
Strong sales instinct with comfort closing and upselling
Exceptionally organized, self-directed, and detail-oriented
Professional, polished, and confident in high-touch client environments
Comfortable working cross-functionally across creative, marketing, planning, and operations teams
Willingness and ability to travel frequently for trunk shows is a non-negotiable
Experience with Shopify POS or similar systems a plus
Bachelor’s degree or equivalent experience
What We Offer
15 Days of PTO
Comprehensive health benefits including medical, dental & vision
Membership to Calm and access to other wellness benefits
401k
Summer Fridays!
Dog-friendly office!
Monthly happy hours
Lingua Franca discount
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#J-18808-Ljbffr