Slingco
COMPANY BACKGROUND
Slingco is an award-winning supplier of installation tools for the energy infrastructure industries, including Utility, Oil & Gas and Renewables. With over 40 years of industry heritage, we serve customers in over 80 countries worldwide from our Head Quarters in the UK and distribution center in the United States.
Our products are used in safety critical applications for a wide range of markets. With sectors including oil & gas, civil engineering, aerospace, transport, utilities, marine/offshore and the military – there is no room for error. That is why we do everything with the utmost care and precision.
We design and manufacture to the highest specifications and test to destruction. If our products do not meet and exceed the most stringent national and international standards, they’re not good enough for our customers.
At Slingco, our goal is to create innovative high-quality products that our customers can depend on, whilst providing a positive experience for our customers and our employees. Every aspect of our work, culture and commitment to innovation is driven by our core values.
TYPE Full Time
PAY $80,000 to $95,000 per annum
BENEFITS Health Insurance / 401k / PTO
POSITION SUMMARY The purpose of the Marketing and Enablement Manager role is to align Marketing and Sales by equipping the sales organization with the tools, resources, and operational support needed to execute the sales process effectively. Reporting to the Director of Marketing and partnering closely with Sales leadership, this role is responsible for developing and maintaining sales collateral, coordinating product launches, ensuring CRM data accuracy and integrity, and managing the company’s participation in key industry events.
This role supports the B2B sales cycle by enabling sales teams to operate efficiently, consistently, and with the information required to achieve revenue objectives.
KEY DUTIES & RESPONSIBILITIES
Develop, maintain, and govern a comprehensive sales enablement content library, including sales materials, presentations, case studies, battle cards, and proposal templates; conduct regular audits to ensure accuracy, consistency, and relevance.
Lead sales readiness for new product launches by developing go-to-market toolkits, training materials, and launch collateral, and coordinating internal kickoff activities.
Serve as the primary Zoho CRM administrator, ensuring data accuracy, lead routing, and system optimization; build and maintain dashboards to track pipeline health, conversion rates, and forecast accuracy; establish and enforce data hygiene standards through audits, training, and documented processes.
Oversee the end-to-end lead management process from marketing handoff through sales acceptance; define, monitor, and enforce SLAs related to response times, follow-up cadence, and lead qualification.
Analyze lead sources, conversion rates, and lead quality in partnership with Digital Marketing; provide structured feedback to Sales and collaborate on lead scoring improvements.
Plan and manage the company’s participation in major trade shows, conferences, and industry events, including booth design, collateral development, promotional items, logistics, vendor coordination, and budget oversight.
Develop pre-event enablement materials such as prospect lists, meeting scripts, and presentations, and manage post-event follow-up campaigns; track and report event ROI using lead and pipeline metrics.
Maintain regular communication with the sales organization through meetings and newsletters; gather feedback to prioritize enablement initiatives; source and manage promotional items and client gifts.
Collaborate with Channel Marketing to support partner enablement and co-selling resources; work with Digital Marketing to ensure alignment between sales content, campaigns, and lead generation efforts.
Partner with Market Analytics to integrate market research, competitive intelligence, and customer insights into sales presentations, battle cards, and training materials.
Measure and report on enablement program effectiveness, product launch adoption, and sales team satisfaction; continuously improve processes based on performance data and stakeholder feedback.
PERSON SPECIFICATION
Strong understanding of B2B sales processes, buyer journeys, and common sales methodologies.
Demonstrated ability to translate market research, competitive intelligence, and performance data into practical, actionable sales tools.
Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
Highly analytical with the ability to interpret data and communicate insights effectively.
Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
Proven ability to collaborate cross-functionally with sales, digital marketing, channel marketing, and analytics teams.
Self-directed, proactive, and able to work independently while contributing effectively within a team environment.
Detail-oriented with a strong commitment to data accuracy, process discipline, and continuous improvement.
Comfortable working in a fast-paced, growth-oriented B2B environment.
EXPERIENCE AND QUALIFICATIONS
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Significant experience in marketing enablement, marketing operations, or a related B2B role.
Demonstrated experience administering CRM platforms (Zoho preferred), including reporting, dashboard creation, and user management.
Proven experience developing and managing sales collateral and enablement materials that support sales effectiveness.
Experience planning and executing large-scale trade shows, conferences, and industry events.
Hands-on experience with sales and marketing technologies, including CRM systems, marketing automation platforms, content management systems, and presentation tools.
Advanced proficiency in Excel for data analysis and reporting.
TRAVEL
Ability and willingness to travel for industry events and occasional sales meetings (approximately 20–30%).
#J-18808-Ljbffr
Our products are used in safety critical applications for a wide range of markets. With sectors including oil & gas, civil engineering, aerospace, transport, utilities, marine/offshore and the military – there is no room for error. That is why we do everything with the utmost care and precision.
We design and manufacture to the highest specifications and test to destruction. If our products do not meet and exceed the most stringent national and international standards, they’re not good enough for our customers.
At Slingco, our goal is to create innovative high-quality products that our customers can depend on, whilst providing a positive experience for our customers and our employees. Every aspect of our work, culture and commitment to innovation is driven by our core values.
TYPE Full Time
PAY $80,000 to $95,000 per annum
BENEFITS Health Insurance / 401k / PTO
POSITION SUMMARY The purpose of the Marketing and Enablement Manager role is to align Marketing and Sales by equipping the sales organization with the tools, resources, and operational support needed to execute the sales process effectively. Reporting to the Director of Marketing and partnering closely with Sales leadership, this role is responsible for developing and maintaining sales collateral, coordinating product launches, ensuring CRM data accuracy and integrity, and managing the company’s participation in key industry events.
This role supports the B2B sales cycle by enabling sales teams to operate efficiently, consistently, and with the information required to achieve revenue objectives.
KEY DUTIES & RESPONSIBILITIES
Develop, maintain, and govern a comprehensive sales enablement content library, including sales materials, presentations, case studies, battle cards, and proposal templates; conduct regular audits to ensure accuracy, consistency, and relevance.
Lead sales readiness for new product launches by developing go-to-market toolkits, training materials, and launch collateral, and coordinating internal kickoff activities.
Serve as the primary Zoho CRM administrator, ensuring data accuracy, lead routing, and system optimization; build and maintain dashboards to track pipeline health, conversion rates, and forecast accuracy; establish and enforce data hygiene standards through audits, training, and documented processes.
Oversee the end-to-end lead management process from marketing handoff through sales acceptance; define, monitor, and enforce SLAs related to response times, follow-up cadence, and lead qualification.
Analyze lead sources, conversion rates, and lead quality in partnership with Digital Marketing; provide structured feedback to Sales and collaborate on lead scoring improvements.
Plan and manage the company’s participation in major trade shows, conferences, and industry events, including booth design, collateral development, promotional items, logistics, vendor coordination, and budget oversight.
Develop pre-event enablement materials such as prospect lists, meeting scripts, and presentations, and manage post-event follow-up campaigns; track and report event ROI using lead and pipeline metrics.
Maintain regular communication with the sales organization through meetings and newsletters; gather feedback to prioritize enablement initiatives; source and manage promotional items and client gifts.
Collaborate with Channel Marketing to support partner enablement and co-selling resources; work with Digital Marketing to ensure alignment between sales content, campaigns, and lead generation efforts.
Partner with Market Analytics to integrate market research, competitive intelligence, and customer insights into sales presentations, battle cards, and training materials.
Measure and report on enablement program effectiveness, product launch adoption, and sales team satisfaction; continuously improve processes based on performance data and stakeholder feedback.
PERSON SPECIFICATION
Strong understanding of B2B sales processes, buyer journeys, and common sales methodologies.
Demonstrated ability to translate market research, competitive intelligence, and performance data into practical, actionable sales tools.
Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
Highly analytical with the ability to interpret data and communicate insights effectively.
Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
Proven ability to collaborate cross-functionally with sales, digital marketing, channel marketing, and analytics teams.
Self-directed, proactive, and able to work independently while contributing effectively within a team environment.
Detail-oriented with a strong commitment to data accuracy, process discipline, and continuous improvement.
Comfortable working in a fast-paced, growth-oriented B2B environment.
EXPERIENCE AND QUALIFICATIONS
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Significant experience in marketing enablement, marketing operations, or a related B2B role.
Demonstrated experience administering CRM platforms (Zoho preferred), including reporting, dashboard creation, and user management.
Proven experience developing and managing sales collateral and enablement materials that support sales effectiveness.
Experience planning and executing large-scale trade shows, conferences, and industry events.
Hands-on experience with sales and marketing technologies, including CRM systems, marketing automation platforms, content management systems, and presentation tools.
Advanced proficiency in Excel for data analysis and reporting.
TRAVEL
Ability and willingness to travel for industry events and occasional sales meetings (approximately 20–30%).
#J-18808-Ljbffr