Tahoe Daily Tribune
Content and Marketing Coordinator - Breckenridge Tourism Office
Tahoe Daily Tribune, Breckenridge, Colorado, United States, 80424
Content and Marketing Coordinator
Join the Breckenridge Tourism Office (BTO) marketing team as a versatile and highly collaborative content and marketing coordinator. The role focuses on managing all aspects of the organization’s organic social media platforms, social listening, email campaigns, and website content to boost brand awareness and loyalty.
ESSENTIAL DUTIES & RESPONSIBILITIES
Content Creation: Manage day-to-day coordination and content curation for captivating posts for social platforms, ensuring that content is creative, aligns with BTO destination‑focused marketing strategies and brand voice, and drives social engagement.
Strategy Development: Develop a social content calendar and roadmap that outlines content type, posting schedule, and overall campaign tone, aligning with a balanced seasonal destination strategy and occasional sustainability messaging.
Platform Management: Manage BTO’s social platforms in accordance with brand guidelines, including Facebook, Instagram, TikTok, YouTube, and other digital/social platforms as needed.
Analytics & Reporting: Utilize Meltwater to monitor monthly social performance, BTO share of voice, and online reputation; analyze reports, identify areas of opportunity, and monitor performance metrics to align with key performance indicators (KPIs) for organic social engagement.
Email Marketing: Manage email marketing campaigns end-to-end, including database health, data segmentation, creating newsletters and automations, plus pulling analytics for monthly reporting.
Website Support: Support the Marketing Manager to ensure all content on GoBreck.com is current, accurate, and drives engagement by updating links, copy, and imagery.
QUALIFICATIONS
Bachelor’s degree in marketing, communications, or similar with 1-3 years of experience.
Creative inspiration and expressiveness in creating shareable content resonating with BTO’s destination audiences.
Strong understanding of different social media platforms and best practices.
Proficiency in shooting and editing high‑quality photos and videos.
Experience managing social media platforms using engaging storytelling and meticulous editing skills.
Ability to analyze social media data and pivot with new digital trends or business needs.
Excellent organizational, communication, and interpersonal skills.
Adobe Photoshop, Canva, or other photo editing software a plus.
BENEFITS
Opportunities for professional development and growth.
Collaborative and dynamic work environment.
Competitive salary, $24‑$28 per hour.
Generous benefit package for full‑time employees including Health/Dental/Vision Insurance, Wellness plan, 401(k) plan, Vacation/PTO/Sick time, and employee parking.
Submit Cover letter and resume to accountingmanager@gobreck.com. Application deadline is January 30th or until the position is filled. Breckenridge Tourism Office is an equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
For more information, visit https://gobreck.com/work-for-us.
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ESSENTIAL DUTIES & RESPONSIBILITIES
Content Creation: Manage day-to-day coordination and content curation for captivating posts for social platforms, ensuring that content is creative, aligns with BTO destination‑focused marketing strategies and brand voice, and drives social engagement.
Strategy Development: Develop a social content calendar and roadmap that outlines content type, posting schedule, and overall campaign tone, aligning with a balanced seasonal destination strategy and occasional sustainability messaging.
Platform Management: Manage BTO’s social platforms in accordance with brand guidelines, including Facebook, Instagram, TikTok, YouTube, and other digital/social platforms as needed.
Analytics & Reporting: Utilize Meltwater to monitor monthly social performance, BTO share of voice, and online reputation; analyze reports, identify areas of opportunity, and monitor performance metrics to align with key performance indicators (KPIs) for organic social engagement.
Email Marketing: Manage email marketing campaigns end-to-end, including database health, data segmentation, creating newsletters and automations, plus pulling analytics for monthly reporting.
Website Support: Support the Marketing Manager to ensure all content on GoBreck.com is current, accurate, and drives engagement by updating links, copy, and imagery.
QUALIFICATIONS
Bachelor’s degree in marketing, communications, or similar with 1-3 years of experience.
Creative inspiration and expressiveness in creating shareable content resonating with BTO’s destination audiences.
Strong understanding of different social media platforms and best practices.
Proficiency in shooting and editing high‑quality photos and videos.
Experience managing social media platforms using engaging storytelling and meticulous editing skills.
Ability to analyze social media data and pivot with new digital trends or business needs.
Excellent organizational, communication, and interpersonal skills.
Adobe Photoshop, Canva, or other photo editing software a plus.
BENEFITS
Opportunities for professional development and growth.
Collaborative and dynamic work environment.
Competitive salary, $24‑$28 per hour.
Generous benefit package for full‑time employees including Health/Dental/Vision Insurance, Wellness plan, 401(k) plan, Vacation/PTO/Sick time, and employee parking.
Submit Cover letter and resume to accountingmanager@gobreck.com. Application deadline is January 30th or until the position is filled. Breckenridge Tourism Office is an equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
For more information, visit https://gobreck.com/work-for-us.
#J-18808-Ljbffr