PowerToFly
This Lead Analyst, Market Development will be responsible for facilitating the implementation of growth strategies and development plans consistent with overall business objectives of our Instruments ProCare Services business. The role will increase brand recognition, adoption, and retention of ProCare agreements through data-driven insights, Customer feedback, regional market activation, and cross-functional collaboration with Sales, Product, and Leadership teams. This role would provide marketing and analytical support needed to scale ProCare adoption while ensuring revenue continuity and margin protection.
What you will do:
Lead the development and execution of local marketing plans with the goal of driving ProCare awareness and adoption within the US market
Conduct formal business review presentations
Utilize market analytics to determine appropriate locations for awareness and adoption campaigns
Execute integrated marketing campaigns and strategies
Determine appropriate tactics based on market dynamics and investigate new avenues
Assess the impact of competitive dynamics and points of parity / points of difference through competitive analysis
Responsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and tradeshows)
Explain different product features to different customers as appropriate to their needs
Understand what current and potential customers need to drive value in the portfolio
Analyze market pricing data to help set price
Develop pricing approach/level consistent with the Marketing Strategy and brand positioning
What you need:
Bachelor’s degree
4+ years of work experience
Preferred
Proven experience in market research and analytics to develop strategies to improve business outcomes
Medical device experience in Non-Original Equipment Manufacturing (OEM) market
Experience with Power BI or other visualization tools
$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
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What you will do:
Lead the development and execution of local marketing plans with the goal of driving ProCare awareness and adoption within the US market
Conduct formal business review presentations
Utilize market analytics to determine appropriate locations for awareness and adoption campaigns
Execute integrated marketing campaigns and strategies
Determine appropriate tactics based on market dynamics and investigate new avenues
Assess the impact of competitive dynamics and points of parity / points of difference through competitive analysis
Responsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and tradeshows)
Explain different product features to different customers as appropriate to their needs
Understand what current and potential customers need to drive value in the portfolio
Analyze market pricing data to help set price
Develop pricing approach/level consistent with the Marketing Strategy and brand positioning
What you need:
Bachelor’s degree
4+ years of work experience
Preferred
Proven experience in market research and analytics to develop strategies to improve business outcomes
Medical device experience in Non-Original Equipment Manufacturing (OEM) market
Experience with Power BI or other visualization tools
$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
#J-18808-Ljbffr