The CORE Institute
Responsibilities
Execute leading-edge SEO practices: on-page, off-page, and technical optimization, including metadata, schema, internal linking, and site speed.
Own and optimize all aspects of local SEO, including management and enhancement of Google Business Profile for top-tier map pack rankings and NAP consistency across directories.
Develop and implement GEO strategies to maximize brand visibility in generative AI, ensuring content is structured for both search engines and LLMs (large language models).
Build, edit, and troubleshoot WordPress-based websites and landing pages; ensure all technical SEO requirements are met and new deployments follow current best practices.
Conduct comprehensive keyword research, competitive analysis, link-building, and content optimization for both classic and generative search contexts.
Analyze website performance via GA4 and advanced analytics tools such as Ahrefs, Screaming Frog, SEMrush, and similar; generate actionable reports for monthly and ad‑hoc review.
Present findings and strategy recommendations to the marketing team, translating data into impactful marketing actions.
Proactively monitor SEO and generative search trends, algorithm shifts, and competitor activity to refine and defend rankings and share of voice.
Maintain close collaborative relationships with internal teams, contractors, and external vendors where appropriate.
Education
Bachelor's degree in Marketing, Communications, Computer Science, or a related discipline—or equivalent education and proven experience.
Experience
Minimum 3–5 years of relevant SEO experience, with demonstrated expertise in Local SEO, including Google Business Profile management and directory optimization.
Documented success executing strategies for generative AI or similar GEO‑focused search environments.
Strong background using WordPress for page building, content editing, and troubleshooting.
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Execute leading-edge SEO practices: on-page, off-page, and technical optimization, including metadata, schema, internal linking, and site speed.
Own and optimize all aspects of local SEO, including management and enhancement of Google Business Profile for top-tier map pack rankings and NAP consistency across directories.
Develop and implement GEO strategies to maximize brand visibility in generative AI, ensuring content is structured for both search engines and LLMs (large language models).
Build, edit, and troubleshoot WordPress-based websites and landing pages; ensure all technical SEO requirements are met and new deployments follow current best practices.
Conduct comprehensive keyword research, competitive analysis, link-building, and content optimization for both classic and generative search contexts.
Analyze website performance via GA4 and advanced analytics tools such as Ahrefs, Screaming Frog, SEMrush, and similar; generate actionable reports for monthly and ad‑hoc review.
Present findings and strategy recommendations to the marketing team, translating data into impactful marketing actions.
Proactively monitor SEO and generative search trends, algorithm shifts, and competitor activity to refine and defend rankings and share of voice.
Maintain close collaborative relationships with internal teams, contractors, and external vendors where appropriate.
Education
Bachelor's degree in Marketing, Communications, Computer Science, or a related discipline—or equivalent education and proven experience.
Experience
Minimum 3–5 years of relevant SEO experience, with demonstrated expertise in Local SEO, including Google Business Profile management and directory optimization.
Documented success executing strategies for generative AI or similar GEO‑focused search environments.
Strong background using WordPress for page building, content editing, and troubleshooting.
#J-18808-Ljbffr