Microtech Knives, Inc.
Digital Growth & E-Commerce Manager
Microtech Knives, Inc., Fletcher, North Carolina, United States, 28732
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Digital Growth & E-Commerce Manager Full Time Professional Mills River, NC, US
3 days ago Requisition ID: 1343
Salary Range: $90,000.00 To $120,000.00 Annually
Digital Growth & E-Commerce Manager Location:
Fletcher, NC Department:
Marketing / Digital Commerce Reports To:
Channel Operations Manager FLSA Status:
Exempt Employment Type:
Full-Time
About the Role Microtech Knives is looking for a
hands-on Digital Growth & E-Commerce Manager
to power the performance of our direct-to-consumer website. This role sits at the intersection of brand, technology, and revenue—owning the execution that turns traffic into customers and customers into lifelong collectors.
This is not a high-level strategy role. This is a
builder role . You’ll be inside the systems every day—optimizing pages, improving performance, executing SEO, and refining the digital experience to ensure our website performs at the same elite level as the products we make.
If you thrive on execution, care deeply about user experience, and love seeing measurable impact from your work, this role was built for you.
What You’ll Own
Website performance, conversion, and revenue efficiency
Organic growth through SEO and site optimization
Site readiness for paid media, launches, and high-traffic events
Customer experience across product discovery, purchase, and checkout
A premium digital storefront that reflects Microtech’s craftsmanship and brand standards
What You’ll Do Website Experience & Optimization
Own the day-to-day health, performance, and usability of the Microtech Knives website
Build, optimize, and maintain product pages, landing pages, and collections
Support product launches, promotions, and content updates in partnership with Marketing
Ensure mobile responsiveness, fast page speed, and best-in-class UX
Troubleshoot site issues and drive solutions quickly
SEO & Organic Growth
Execute on-page SEO strategies including metadata, internal linking, content optimization, and site structure
Monitor keyword rankings, organic traffic, and technical SEO performance
Conduct regular SEO audits and implement improvements
Partner with content and marketing teams to expand search visibility and demand capture
Conversion & Customer Experience
Optimize product pages and checkout flows to reduce friction and increase conversion
Analyze user behavior and site data to uncover opportunities for improvement
Support testing initiatives to continuously improve performance
Ensure the digital experience supports premium purchasing behavior
Traffic & Launch Enablement
Partner with paid media and marketing teams to ensure landing pages support campaign goals
Prepare the site for product drops, launches, and high-traffic events
Maintain site stability and performance during peak demand periods
Analytics & Performance Reporting
Track and report on key metrics including conversion rate, revenue per session, traffic sources, engagement, and page performance
Deliver clear performance insights and recommendations to the Channel Operations Manager
Proactively identify risks, opportunities, and optimization priorities
What You Bring
4–7 years of hands-on experience in e-commerce, digital growth, or website management
Strong working knowledge of web design, site optimization, and CMS platforms
Proven experience executing SEO initiatives that drive measurable results
Understanding of conversion optimization and customer experience best practices
Comfort working directly in e-commerce platforms, analytics tools, and testing environments
High attention to detail, strong execution discipline, and a builder mindset
Nice-to-Have Experience
Shopify or custom e-commerce platforms
GA4 and advanced website analytics tools
SEO tools such as Google Search Console, SEMrush, and similar
Basic HTML/CSS knowledge
Experience supporting premium, enthusiast, or collector-driven brands
Familiarity with email and SMS platforms in a supporting capacity
Core Strengths for Success
Brand stewardship and attention to detail
Conversion Rate Optimization (CRO)
Cross-functional collaboration
Digital traffic support and readiness
Ownership and accountability
Revenue and performance analytics
Strategic execution
Competitive salary based on experience
Performance-based bonus tied to website optimization and growth
Opportunity to grow with a premium, American-made brand
Why Microtech Knives Microtech Knives is built on precision, craftsmanship, and uncompromising quality. Our customers expect excellence at every touchpoint—from the first click to the final product in hand. This role is critical to delivering a digital experience that reflects the innovation, performance, and attention to detail that define our brand.
Equal Opportunity Employer Microtech Knives is an Equal Opportunity Employer (EOE). We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on any legally protected characteristic.
#J-18808-Ljbffr
Digital Growth & E-Commerce Manager Full Time Professional Mills River, NC, US
3 days ago Requisition ID: 1343
Salary Range: $90,000.00 To $120,000.00 Annually
Digital Growth & E-Commerce Manager Location:
Fletcher, NC Department:
Marketing / Digital Commerce Reports To:
Channel Operations Manager FLSA Status:
Exempt Employment Type:
Full-Time
About the Role Microtech Knives is looking for a
hands-on Digital Growth & E-Commerce Manager
to power the performance of our direct-to-consumer website. This role sits at the intersection of brand, technology, and revenue—owning the execution that turns traffic into customers and customers into lifelong collectors.
This is not a high-level strategy role. This is a
builder role . You’ll be inside the systems every day—optimizing pages, improving performance, executing SEO, and refining the digital experience to ensure our website performs at the same elite level as the products we make.
If you thrive on execution, care deeply about user experience, and love seeing measurable impact from your work, this role was built for you.
What You’ll Own
Website performance, conversion, and revenue efficiency
Organic growth through SEO and site optimization
Site readiness for paid media, launches, and high-traffic events
Customer experience across product discovery, purchase, and checkout
A premium digital storefront that reflects Microtech’s craftsmanship and brand standards
What You’ll Do Website Experience & Optimization
Own the day-to-day health, performance, and usability of the Microtech Knives website
Build, optimize, and maintain product pages, landing pages, and collections
Support product launches, promotions, and content updates in partnership with Marketing
Ensure mobile responsiveness, fast page speed, and best-in-class UX
Troubleshoot site issues and drive solutions quickly
SEO & Organic Growth
Execute on-page SEO strategies including metadata, internal linking, content optimization, and site structure
Monitor keyword rankings, organic traffic, and technical SEO performance
Conduct regular SEO audits and implement improvements
Partner with content and marketing teams to expand search visibility and demand capture
Conversion & Customer Experience
Optimize product pages and checkout flows to reduce friction and increase conversion
Analyze user behavior and site data to uncover opportunities for improvement
Support testing initiatives to continuously improve performance
Ensure the digital experience supports premium purchasing behavior
Traffic & Launch Enablement
Partner with paid media and marketing teams to ensure landing pages support campaign goals
Prepare the site for product drops, launches, and high-traffic events
Maintain site stability and performance during peak demand periods
Analytics & Performance Reporting
Track and report on key metrics including conversion rate, revenue per session, traffic sources, engagement, and page performance
Deliver clear performance insights and recommendations to the Channel Operations Manager
Proactively identify risks, opportunities, and optimization priorities
What You Bring
4–7 years of hands-on experience in e-commerce, digital growth, or website management
Strong working knowledge of web design, site optimization, and CMS platforms
Proven experience executing SEO initiatives that drive measurable results
Understanding of conversion optimization and customer experience best practices
Comfort working directly in e-commerce platforms, analytics tools, and testing environments
High attention to detail, strong execution discipline, and a builder mindset
Nice-to-Have Experience
Shopify or custom e-commerce platforms
GA4 and advanced website analytics tools
SEO tools such as Google Search Console, SEMrush, and similar
Basic HTML/CSS knowledge
Experience supporting premium, enthusiast, or collector-driven brands
Familiarity with email and SMS platforms in a supporting capacity
Core Strengths for Success
Brand stewardship and attention to detail
Conversion Rate Optimization (CRO)
Cross-functional collaboration
Digital traffic support and readiness
Ownership and accountability
Revenue and performance analytics
Strategic execution
Competitive salary based on experience
Performance-based bonus tied to website optimization and growth
Opportunity to grow with a premium, American-made brand
Why Microtech Knives Microtech Knives is built on precision, craftsmanship, and uncompromising quality. Our customers expect excellence at every touchpoint—from the first click to the final product in hand. This role is critical to delivering a digital experience that reflects the innovation, performance, and attention to detail that define our brand.
Equal Opportunity Employer Microtech Knives is an Equal Opportunity Employer (EOE). We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on any legally protected characteristic.
#J-18808-Ljbffr