Recruitment Marketing Leader

Job Description - Recruitment Marketing Leader (62430) Job Description Recruitment Marketing Leader - ( 62430 ) Description Responsible for the top of funnel results for four brands across ten US and Canada local, state, and nationwide job markets. Manage digital advertising sources, including job boards, PPC, radio, print, retargeting, and paid social. Oversee ad content creation, including ad copy and graphic design and video content. Create and manage job postings content, titles, and placement optimizing for job sets for efficacy Manage recruitment marketing budget and mix to drive to cost per application and improve candidate quality. Manage the applicant tracking system as it relates to marketing automation and candidate experience. Integrate marketing systems into existing talent acquisition technologies. Analyze data to improve marketing results over time, identifying trends, and making adjustments to improve efficiency. Coordinate with recruiters and hiring managers to ensure strong workforce planning and adjust campaigns to align with changing business requirements. Build the employer brand and identify opportunities to position company in the market. Track and report on recruitment marketing KPI's and budget to senior leadership

#J-18808-Ljbffr