Insight Global
Job Description
Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
HTML & CSS
Intermediate Javascript Knowledge
Digital creative/design via Adobe Photoshop; full Adobe suite a plus
Email campaign development
Proven marketing campaign optimization experienceA/B Testing Salesforce Marketing Cloud Email Studio
Ampscript coding via Salesforce Marketing Cloud
Email journey development
Experience with Movable Ink
Solid understanding of email analytics data for optimizing campaigns and for reporting A/B testing results
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Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
HTML & CSS
Intermediate Javascript Knowledge
Digital creative/design via Adobe Photoshop; full Adobe suite a plus
Email campaign development
Proven marketing campaign optimization experienceA/B Testing Salesforce Marketing Cloud Email Studio
Ampscript coding via Salesforce Marketing Cloud
Email journey development
Experience with Movable Ink
Solid understanding of email analytics data for optimizing campaigns and for reporting A/B testing results
#J-18808-Ljbffr