TikTok
Associate Gaming Creator Growth Manager - TikTok LIVE
TikTok, Los Angeles, California, United States, 90079
Responsibilities
Apply and refine a tier-based segmentation model for creators by content type and growth stage.
Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self‑serve resources).
Responsible for end‑to‑end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis.
Operationalise creator sprints, rewards systems, and incentive campaigns aligned to tier‑based goals.
Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities.
Translate performance trends into actionable recommendations that inform program strategy and execution.
Co‑develop toolkits, guides, and training materials that help creators improve content output and monetisation.
Ensure content is clear, modular, and scalable to reduce the need for manual support.
Assist in driving adoption of key TikTok LIVE features among creators.
Track usage, gather creator feedback, and help optimise roll‑outs with the Product and Ops teams.
Work closely with Campaign, Content, and Product teams to execute publisher‑side campaigns, ensuring alignment across creator, content, and feature strategy.
Support creator participation by monitoring performance, growth impact, and campaign execution quality.
Help surface key learnings to inform future co‑branded initiatives and activation models.
Monitor creator behaviour, platform trends, and competitive benchmarks.
Contribute ideas and insights to improve growth playbooks and campaign strategy.
Qualifications
0‑3 years of experience in creator strategy, content operations, or growth marketing.
Proven ability to execute programmes and initiatives with measurable impact.
Strong analytical skills with comfort navigating dashboards and campaign metrics.
Experience working with creators, influencers, or publisher campaigns (gaming or livestreaming preferred).
Collaborative mindset and ability to work cross‑functionally with content, product, and data teams.
Clear communicator with strong project ownership.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together we create value for our communities, inspire creativity and bring joy - a mission that we work towards every day. We strive to do great things with great people. We lead with curiosity, humility and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information
Compensation Description (Annually)
The base salary range for this position in the selected city is $83,600 – $143,556 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognise employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programmes at any time, with or without notice.
Seniority level
Associate
Employment type
Full‑time
Job function
Design, Art/Creative and Information Technology Industries: Technology, Information and Internet
#J-18808-Ljbffr
Apply and refine a tier-based segmentation model for creators by content type and growth stage.
Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self‑serve resources).
Responsible for end‑to‑end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis.
Operationalise creator sprints, rewards systems, and incentive campaigns aligned to tier‑based goals.
Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities.
Translate performance trends into actionable recommendations that inform program strategy and execution.
Co‑develop toolkits, guides, and training materials that help creators improve content output and monetisation.
Ensure content is clear, modular, and scalable to reduce the need for manual support.
Assist in driving adoption of key TikTok LIVE features among creators.
Track usage, gather creator feedback, and help optimise roll‑outs with the Product and Ops teams.
Work closely with Campaign, Content, and Product teams to execute publisher‑side campaigns, ensuring alignment across creator, content, and feature strategy.
Support creator participation by monitoring performance, growth impact, and campaign execution quality.
Help surface key learnings to inform future co‑branded initiatives and activation models.
Monitor creator behaviour, platform trends, and competitive benchmarks.
Contribute ideas and insights to improve growth playbooks and campaign strategy.
Qualifications
0‑3 years of experience in creator strategy, content operations, or growth marketing.
Proven ability to execute programmes and initiatives with measurable impact.
Strong analytical skills with comfort navigating dashboards and campaign metrics.
Experience working with creators, influencers, or publisher campaigns (gaming or livestreaming preferred).
Collaborative mindset and ability to work cross‑functionally with content, product, and data teams.
Clear communicator with strong project ownership.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together we create value for our communities, inspire creativity and bring joy - a mission that we work towards every day. We strive to do great things with great people. We lead with curiosity, humility and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information
Compensation Description (Annually)
The base salary range for this position in the selected city is $83,600 – $143,556 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognise employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programmes at any time, with or without notice.
Seniority level
Associate
Employment type
Full‑time
Job function
Design, Art/Creative and Information Technology Industries: Technology, Information and Internet
#J-18808-Ljbffr