Broadhead Equipment
Social Media Manager
Birmingham, AL - $110,000.00-$140,000.00
Responsibilities
Own the content management and curation cycle
Lead the development of high‑quality graphics, videos, photos, and digital assets that bring campaigns to life and ensure all content reflects strategic priorities and elevates the Broadhead Equipment brand presence
Concept, shoot, and produce short‑form content (Reels, TikToks, YouTube Shorts) and long‑form storytelling pieces
Execute a distinct strategy for each social media platform (Facebook, Instagram, YouTube, X, TikTok, etc.)
Stay up to date with industry trends, social media algorithm changes, and emerging platforms to keep our strategy fresh
Increase organic visibility across all social platforms
Work with our paid search and social media advertising agency to ensure consistency in brand image across campaigns
Keep all social profiles up to date with current information/imagery
Ensure the website and blog remain up to date by coordinating timely content updates and aligning digital messaging with current campaigns and creative direction
Monitor, analyze, and report on social media performance and reviews
Be the company expert regarding public‑facing platforms
Requirements
1‑3 years of experience working directly with social media for a brand
Bachelor’s degree in marketing or a related field
Experience working with multiple social media platforms
Excellent organization, multi‑tasking, and time‑management skills
Proven ability to shoot, edit, and publish content independently (both photo and video)
Knowledge of social media platforms, trends, and best practices
Familiarity with analytics tools (e.g., Google Analytics, social media insights) is a plus
Competency in Adobe Creative Suite (Adobe Express, Lightroom, Photoshop, Premiere, etc.)
Creative thinker with a strong attention to detail
Portfolio of photo/video work preferred
Job Type Full‑time
Benefits
Health insurance
Paid time off
Vision insurance
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Retail
Referral Program Referrals increase your chances of interviewing at Broadhead Equipment by 2x.
#J-18808-Ljbffr
Responsibilities
Own the content management and curation cycle
Lead the development of high‑quality graphics, videos, photos, and digital assets that bring campaigns to life and ensure all content reflects strategic priorities and elevates the Broadhead Equipment brand presence
Concept, shoot, and produce short‑form content (Reels, TikToks, YouTube Shorts) and long‑form storytelling pieces
Execute a distinct strategy for each social media platform (Facebook, Instagram, YouTube, X, TikTok, etc.)
Stay up to date with industry trends, social media algorithm changes, and emerging platforms to keep our strategy fresh
Increase organic visibility across all social platforms
Work with our paid search and social media advertising agency to ensure consistency in brand image across campaigns
Keep all social profiles up to date with current information/imagery
Ensure the website and blog remain up to date by coordinating timely content updates and aligning digital messaging with current campaigns and creative direction
Monitor, analyze, and report on social media performance and reviews
Be the company expert regarding public‑facing platforms
Requirements
1‑3 years of experience working directly with social media for a brand
Bachelor’s degree in marketing or a related field
Experience working with multiple social media platforms
Excellent organization, multi‑tasking, and time‑management skills
Proven ability to shoot, edit, and publish content independently (both photo and video)
Knowledge of social media platforms, trends, and best practices
Familiarity with analytics tools (e.g., Google Analytics, social media insights) is a plus
Competency in Adobe Creative Suite (Adobe Express, Lightroom, Photoshop, Premiere, etc.)
Creative thinker with a strong attention to detail
Portfolio of photo/video work preferred
Job Type Full‑time
Benefits
Health insurance
Paid time off
Vision insurance
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Retail
Referral Program Referrals increase your chances of interviewing at Broadhead Equipment by 2x.
#J-18808-Ljbffr