City of East Point
Overview
This position serves as a key advisor to the City in the planning, development, implementation and control of communications, marketing, and public relations. Responsibilities
Develop and implement strategic Communications Plan and related policies that will include external public relations and media coverage and internal messaging and strategic communications Develop and recommend new communications methods and enhancements to achieve City goals, including fostering the organization’s core values and marketing City services to citizens, community groups, and other external organizations Provide leadership for cross-departmental communications projects and programs Lead external communication efforts, including ensuring consistency in presenting City information to the public in a timely and effective manner Provide leadership and management on media relations; anticipates media responses and prepares spokespersons accordingly Establish effective relationships with other departments as well as with community associations, the business community, civic organizations, regional partners, media, and various interested groups and individuals Respond to media inquiries Write and distribute news releases Produce monthly newsletter Plan, lead, organize and control print, web and TV media to enhance the City’s image and communicate City issues, actions, and services Coordinate and implement Citizens’ Leadership Academy; develop curriculum; secure speakers; coordinate participant registration and manages classes Prepare informational materials and other publications for the City Manage City Cable Television Station and contractors Manage Franchise Agreements and interlocal agreements for the City’s Cable channel Performs related duties as assigned Qualifications
A Bachelor’s degree
in journalism, communications, marketing, business administration, or a related field;
Master’s degree preferred ; a minimum of five (5) years of progressively responsible experience in marketing, public relations, public information, or related field that involves copious amounts of public contact/exposure; equivalent combination of education and experience will be considered Knowledge of principles and practices of managing and conducting information and marketing programs Knowledge of principles and practices of coordinating a public information program Knowledge of principles of organization, administration, budget, and personnel administration Knowledge of communications theory Knowledge of media sources and resources Knowledge of planning and preparing media releases and news conferences Knowledge of computer systems and software utilized in a business environment Ability to plan and coordinate effective marketing strategies, exercise information management, and facilitate and highlight public relations programs Ability to communicate clearly and concisely orally and in writing Ability to establish and maintain effective relationships with those contacted pursuant to media work Ability to exercise good judgement in the release of information Ability to write creatively, organize news materials and to determine a story slants; the preferred applicant can place emphasis upon, gather, and verify news information through interviews, observations, and research Ability to work independently and follow through on assignment with minimal direction Ability to operate and utilize contemporary computer systems, navigate software, and the internet in the performance of job duties Supervisory and Work Context
Supervisory Controls:
Duties are performed under the general supervision of the Assistant City Manager. Guidelines:
Guidelines for this position include ordinances, departmental policies, and procedures relevant to state and federal laws. Complexity:
The position consists of professional administrative, and high-performance communications related tasks. Scope and Effect:
The purpose of this position is to provide timely, accurate and complete information about operations and programs on behalf of the City. Personal Contacts:
Contacts are typically with co-workers, subordinates, members of public, media, and other city employees. Purpose of Contacts:
Contacts are typically to exchange information, resolve problems and provide services. Physical Demands:
The work is typically performed inside of an office with the employee sitting at a desk with intermittent standing or walking. The employee occasionally lifts to 20 pounds. Work Environment:
The work is performed in an office setting and may also be performed in various locations, indoors, and outdoors. Supervisory and Management Responsibility:
This position supervises the Communications Coordinator, Videographer and Graphic Designer positions.
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This position serves as a key advisor to the City in the planning, development, implementation and control of communications, marketing, and public relations. Responsibilities
Develop and implement strategic Communications Plan and related policies that will include external public relations and media coverage and internal messaging and strategic communications Develop and recommend new communications methods and enhancements to achieve City goals, including fostering the organization’s core values and marketing City services to citizens, community groups, and other external organizations Provide leadership for cross-departmental communications projects and programs Lead external communication efforts, including ensuring consistency in presenting City information to the public in a timely and effective manner Provide leadership and management on media relations; anticipates media responses and prepares spokespersons accordingly Establish effective relationships with other departments as well as with community associations, the business community, civic organizations, regional partners, media, and various interested groups and individuals Respond to media inquiries Write and distribute news releases Produce monthly newsletter Plan, lead, organize and control print, web and TV media to enhance the City’s image and communicate City issues, actions, and services Coordinate and implement Citizens’ Leadership Academy; develop curriculum; secure speakers; coordinate participant registration and manages classes Prepare informational materials and other publications for the City Manage City Cable Television Station and contractors Manage Franchise Agreements and interlocal agreements for the City’s Cable channel Performs related duties as assigned Qualifications
A Bachelor’s degree
in journalism, communications, marketing, business administration, or a related field;
Master’s degree preferred ; a minimum of five (5) years of progressively responsible experience in marketing, public relations, public information, or related field that involves copious amounts of public contact/exposure; equivalent combination of education and experience will be considered Knowledge of principles and practices of managing and conducting information and marketing programs Knowledge of principles and practices of coordinating a public information program Knowledge of principles of organization, administration, budget, and personnel administration Knowledge of communications theory Knowledge of media sources and resources Knowledge of planning and preparing media releases and news conferences Knowledge of computer systems and software utilized in a business environment Ability to plan and coordinate effective marketing strategies, exercise information management, and facilitate and highlight public relations programs Ability to communicate clearly and concisely orally and in writing Ability to establish and maintain effective relationships with those contacted pursuant to media work Ability to exercise good judgement in the release of information Ability to write creatively, organize news materials and to determine a story slants; the preferred applicant can place emphasis upon, gather, and verify news information through interviews, observations, and research Ability to work independently and follow through on assignment with minimal direction Ability to operate and utilize contemporary computer systems, navigate software, and the internet in the performance of job duties Supervisory and Work Context
Supervisory Controls:
Duties are performed under the general supervision of the Assistant City Manager. Guidelines:
Guidelines for this position include ordinances, departmental policies, and procedures relevant to state and federal laws. Complexity:
The position consists of professional administrative, and high-performance communications related tasks. Scope and Effect:
The purpose of this position is to provide timely, accurate and complete information about operations and programs on behalf of the City. Personal Contacts:
Contacts are typically with co-workers, subordinates, members of public, media, and other city employees. Purpose of Contacts:
Contacts are typically to exchange information, resolve problems and provide services. Physical Demands:
The work is typically performed inside of an office with the employee sitting at a desk with intermittent standing or walking. The employee occasionally lifts to 20 pounds. Work Environment:
The work is performed in an office setting and may also be performed in various locations, indoors, and outdoors. Supervisory and Management Responsibility:
This position supervises the Communications Coordinator, Videographer and Graphic Designer positions.
#J-18808-Ljbffr