Meltwater
Marketing Operations Manager
Melwater – Senior‑level position in the Americas region focusing on marketing operations.
What We’re Looking For This individual‑contributor role serves as a marketing automation expert and Marketo system administrator, enabling scalable, high‑quality demand generation. The role also supports global programs, data initiatives, and technology integrations, partnering directly with the AMER field marketing team for regional campaigns and specialized projects.
What You’ll Do Primary Responsibilities
Serve as the primary Marketo administrator and operational support resource for AMER demand generation teams
Build, execute, and optimize Marketo programs and campaigns in partnership with field marketing
Manage the Marketo–Salesforce relationship related to lead flow, campaign configuration, data sync, and core reporting
Platform, Data & Integrations
Understand and support marketing technology integrations including CRM, webinar platforms, and data enrichment tools
Monitor and maintain data quality within Marketo in coordination with Salesforce and other data stakeholders
Manage the AMER contact database, including list uploads, segmentation, and ongoing data hygiene standards
Optimize email deliverability in alignment with best practices and compliance requirements
Operational Enablement & Continuous Improvement
Support prioritized requests for reporting, functionality, and process guidance within established SLAs
Communicate proactively with peers, managers, and leadership on plans, progress, risks, and dependencies
Identify and implement opportunities to improve operational efficiency and automation across marketing disciplines
Contribute to the development and documentation of processes, standards, and best practices
Stay current on trends and advancements in marketing automation, email and nurture marketing, and global data privacy regulations
Support essential marketing operations initiatives and other duties as required
What You’ll Bring
3‑5+ years of hands‑on experience with Marketo and Salesforce, ideally in a global B2B environment
Marketo certification preferred; HubSpot experience a plus
Strong understanding of the technical relationship between marketing automation platforms and Salesforce
Demonstrated ability to learn, evaluate, and operationalize new marketing technologies
Knowledge of email deliverability requirements and data privacy regulations across North America, EMEA, and APAC
Strong problem‑solving, analytical, prioritization, and execution skills with exceptional attention to detail
Proven ability to manage multiple concurrent initiatives in a fast‑paced, changing environment
Collaborative mindset with the ability to influence without authority and build strong cross‑functional relationships
Ability to independently manage tasks and projects with consistency, reliability, and sound judgment
Strong written and verbal communication skills, with the ability to translate complex processes and data into clear, actionable insights
Track record of delivering high‑quality work on time and within defined guidelines
Technical Skills
Marketing automation and CRM platforms, including Marketo and Salesforce
Project management tools such as Asana (or similar)
Webinar and virtual event platforms such as ON24, Goldcast, and Cvent
Attribution and performance measurement tools, such as Hockeystack (preferred, not required)
Familiarity with data and analytics tools such as Snowflake and Tableau (nice to have)
Experience working within a modern B2B marketing technology stack and collaborating across systems with shared ownership
What We Offer
Flexible paid time off for work‑life balance
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Complimentary CalmApp subscription for you and your loved ones
Hybrid work style for balance and collaboration
Professional development opportunities to advance your career
Competitive salary: $84,000–$112,000 USD per year + 5% annual bonus
Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best‑in‑class technology empowers 27,000 customers worldwide to make better business decisions through data. We are innovators who embrace challenges and find new solutions for our customers.
Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. All employment decisions are made based on business needs, job requirements, and individual qualifications without regard to protected status. We actively promote a culture of respect, fairness, and inclusivity.
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What We’re Looking For This individual‑contributor role serves as a marketing automation expert and Marketo system administrator, enabling scalable, high‑quality demand generation. The role also supports global programs, data initiatives, and technology integrations, partnering directly with the AMER field marketing team for regional campaigns and specialized projects.
What You’ll Do Primary Responsibilities
Serve as the primary Marketo administrator and operational support resource for AMER demand generation teams
Build, execute, and optimize Marketo programs and campaigns in partnership with field marketing
Manage the Marketo–Salesforce relationship related to lead flow, campaign configuration, data sync, and core reporting
Platform, Data & Integrations
Understand and support marketing technology integrations including CRM, webinar platforms, and data enrichment tools
Monitor and maintain data quality within Marketo in coordination with Salesforce and other data stakeholders
Manage the AMER contact database, including list uploads, segmentation, and ongoing data hygiene standards
Optimize email deliverability in alignment with best practices and compliance requirements
Operational Enablement & Continuous Improvement
Support prioritized requests for reporting, functionality, and process guidance within established SLAs
Communicate proactively with peers, managers, and leadership on plans, progress, risks, and dependencies
Identify and implement opportunities to improve operational efficiency and automation across marketing disciplines
Contribute to the development and documentation of processes, standards, and best practices
Stay current on trends and advancements in marketing automation, email and nurture marketing, and global data privacy regulations
Support essential marketing operations initiatives and other duties as required
What You’ll Bring
3‑5+ years of hands‑on experience with Marketo and Salesforce, ideally in a global B2B environment
Marketo certification preferred; HubSpot experience a plus
Strong understanding of the technical relationship between marketing automation platforms and Salesforce
Demonstrated ability to learn, evaluate, and operationalize new marketing technologies
Knowledge of email deliverability requirements and data privacy regulations across North America, EMEA, and APAC
Strong problem‑solving, analytical, prioritization, and execution skills with exceptional attention to detail
Proven ability to manage multiple concurrent initiatives in a fast‑paced, changing environment
Collaborative mindset with the ability to influence without authority and build strong cross‑functional relationships
Ability to independently manage tasks and projects with consistency, reliability, and sound judgment
Strong written and verbal communication skills, with the ability to translate complex processes and data into clear, actionable insights
Track record of delivering high‑quality work on time and within defined guidelines
Technical Skills
Marketing automation and CRM platforms, including Marketo and Salesforce
Project management tools such as Asana (or similar)
Webinar and virtual event platforms such as ON24, Goldcast, and Cvent
Attribution and performance measurement tools, such as Hockeystack (preferred, not required)
Familiarity with data and analytics tools such as Snowflake and Tableau (nice to have)
Experience working within a modern B2B marketing technology stack and collaborating across systems with shared ownership
What We Offer
Flexible paid time off for work‑life balance
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Complimentary CalmApp subscription for you and your loved ones
Hybrid work style for balance and collaboration
Professional development opportunities to advance your career
Competitive salary: $84,000–$112,000 USD per year + 5% annual bonus
Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best‑in‑class technology empowers 27,000 customers worldwide to make better business decisions through data. We are innovators who embrace challenges and find new solutions for our customers.
Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. All employment decisions are made based on business needs, job requirements, and individual qualifications without regard to protected status. We actively promote a culture of respect, fairness, and inclusivity.
#J-18808-Ljbffr