AstraZeneca
Associate Director, Hematology Marketing – DTC/NPP
AstraZeneca, Gaithersburg, Maryland, us, 20883
The Associate Director, Hematology Marketing – DTC/NPP
The Associate Director, Hematology Marketing – DTC/NPP will manage the Hematology HCP NPP & DTC strategy and execution. This includes all media strategy, digital strategy, and creative execution across multiple indications. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels. The role will require effective collaboration with numerous cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs.
Typical Accountabilities
Strategic and tactical responsibilities include: insight generation, strategic plans, tactical plans, media plans, messaging, feeding into overarching hematology brand strategy, AI and omnichannel planning
Lead and collaborate effectively with key cross‑functional partners and manage both internal and external stakeholders to develop robust market‑shaping activities for launch success.
Engage with patient support groups, corporate affairs and other patient related organizations
Responsible for video strategy & execution across linear & connected TV for DTC audiences
Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business.
Execute the DTC & NPP digital and media planning across all indications (in line and new launches) included within hematology
Identify new capabilities that will be required for launch success and build plans to integrate into the organization
Collaborate cross‑functionally, including with Brand leads, Sales leadership, MLR, & Field to ensure strategic plans align with business goals
Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
Develops and delivers key brand presentations and provide input into business reviews to leadership
Work with internal and external partners to define success metrics and analyse performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures
Lead partner agency relationships, workflow, and related expense budgets
Qualification, Skills and Experience Essential
Bachelor’s Degree in relevant field
Experience building and integrating new capabilities that are relevant for launch success
Available to travel up to 30%
Effective communication and cross‑functional collaboration skills
Driven to be proactive, strategic and innovative
Ability to manage multiple complex projects
Demonstrated ability to lead without authority
Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
Comfort operating in a highly regulated environment and industry
Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
High ethical standards and personal integrity
Preferred
MBA in relevant field
Oncology experience – highly preferred – Hematology, CAR‑T, bispecifics
5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, managed markets, brand marketing, sales, market research/analytics, strategic planning
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non‑Personal and Digital, Patient marketing)
Launch, management, and customer‑facing experience
Experience working in commercial alliance/partnership environment
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life‑changing medicines. In‑person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
At AstraZeneca, we are driven by an entrepreneurial spirit, enabling us to proactively take initiatives, speak up and see first‑hand the difference we’ve made. We are trusted and empowered to be creative, solving problems by taking risks with science as our guardrail. We embrace continuous change and improvement, encouraged to think differently and develop game‑changing ideas. We believe in co‑creation, harnessing our diverse strengths and sharing best practices to build the future of our business and industry together.
Ready to make your mark? Apply today and join us in transforming the lives of patients living with cancer across the world!
The annual base pay for this position ranges from $180,800- $271,300. Hourly and salaried non‑exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job‑related knowledge, skills, and experience. In addition, our positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at‑will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
#LI‑Hybrid
Compensation Pay Range 180,875.20 – 271,312.80 USD Annual
The annual base pay (or hourly rate of compensation) for this position is outlined above. Hourly and salaried non‑exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job‑related knowledge, skills, and experience. In addition, our positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at‑will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Date Posted 09-Jan-2026
Closing Date 21-Jan-2026
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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Typical Accountabilities
Strategic and tactical responsibilities include: insight generation, strategic plans, tactical plans, media plans, messaging, feeding into overarching hematology brand strategy, AI and omnichannel planning
Lead and collaborate effectively with key cross‑functional partners and manage both internal and external stakeholders to develop robust market‑shaping activities for launch success.
Engage with patient support groups, corporate affairs and other patient related organizations
Responsible for video strategy & execution across linear & connected TV for DTC audiences
Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business.
Execute the DTC & NPP digital and media planning across all indications (in line and new launches) included within hematology
Identify new capabilities that will be required for launch success and build plans to integrate into the organization
Collaborate cross‑functionally, including with Brand leads, Sales leadership, MLR, & Field to ensure strategic plans align with business goals
Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
Develops and delivers key brand presentations and provide input into business reviews to leadership
Work with internal and external partners to define success metrics and analyse performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures
Lead partner agency relationships, workflow, and related expense budgets
Qualification, Skills and Experience Essential
Bachelor’s Degree in relevant field
Experience building and integrating new capabilities that are relevant for launch success
Available to travel up to 30%
Effective communication and cross‑functional collaboration skills
Driven to be proactive, strategic and innovative
Ability to manage multiple complex projects
Demonstrated ability to lead without authority
Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
Comfort operating in a highly regulated environment and industry
Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
High ethical standards and personal integrity
Preferred
MBA in relevant field
Oncology experience – highly preferred – Hematology, CAR‑T, bispecifics
5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, managed markets, brand marketing, sales, market research/analytics, strategic planning
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non‑Personal and Digital, Patient marketing)
Launch, management, and customer‑facing experience
Experience working in commercial alliance/partnership environment
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life‑changing medicines. In‑person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
At AstraZeneca, we are driven by an entrepreneurial spirit, enabling us to proactively take initiatives, speak up and see first‑hand the difference we’ve made. We are trusted and empowered to be creative, solving problems by taking risks with science as our guardrail. We embrace continuous change and improvement, encouraged to think differently and develop game‑changing ideas. We believe in co‑creation, harnessing our diverse strengths and sharing best practices to build the future of our business and industry together.
Ready to make your mark? Apply today and join us in transforming the lives of patients living with cancer across the world!
The annual base pay for this position ranges from $180,800- $271,300. Hourly and salaried non‑exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job‑related knowledge, skills, and experience. In addition, our positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at‑will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
#LI‑Hybrid
Compensation Pay Range 180,875.20 – 271,312.80 USD Annual
The annual base pay (or hourly rate of compensation) for this position is outlined above. Hourly and salaried non‑exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job‑related knowledge, skills, and experience. In addition, our positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at‑will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Date Posted 09-Jan-2026
Closing Date 21-Jan-2026
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
#J-18808-Ljbffr