GlaxoSmithKline
Omni-Channel Marketing Manager - Respiratory Biologics
GlaxoSmithKline, Durham, North Carolina, United States, 27703
Manager, Omni-Channel Marketing - Respiratory Biologics
Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new product while leading innovative execution of strategy and creative solutions for a high-profile specialty brand? If so, this role could be an excellent opportunity to consider.
As the Manager, Omni-Channel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing omni‑channel strategy and tactics to support Respiratory Biologics. Key areas of emphasis for this role include traditional media, web, digital media, and emerging technology.
Responsibilities
Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials deliver on the brand strategy and meet business objectives
Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
Work effectively and collaboratively across a matrix marketing organization.
Basic Qualifications
BS/BA with 4 years commercial experience including marketing, sales and/or market access.
Minimum 2 years' experience in US pharmaceutical/biotech in-line brand marketing.
Minimum of 2 days per week in office required (Durham or Philadelphia).
Ability to travel domestically (up to 20%).
Preferred Qualifications
Launch experience/demonstrated ability to utilize innovative go-to-market approaches.
Experience in Respiratory, Specialty and/or Rare Diseases a plus.
Strong operational experience.
Commercial experience, including:
Brand lifecycle management
Matrix team leadership
Customer insight, messaging, campaign, creative development
Project management
Promotional review
This role is hybrid, offering a mix of remote work and on‑site collaboration. The expectation is 2-3 days per week in the office.
We encourage you to apply if you are passionate about making a difference in patients' lives and are ready to take on a leadership role in a fast‑paced, innovative environment. Join us in our mission to unite science, technology, and talent to get ahead of disease together.
Please visit
GSK US Benefits Summary
to learn more about the comprehensive benefits program GSK offers US employees.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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As the Manager, Omni-Channel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing omni‑channel strategy and tactics to support Respiratory Biologics. Key areas of emphasis for this role include traditional media, web, digital media, and emerging technology.
Responsibilities
Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials deliver on the brand strategy and meet business objectives
Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
Work effectively and collaboratively across a matrix marketing organization.
Basic Qualifications
BS/BA with 4 years commercial experience including marketing, sales and/or market access.
Minimum 2 years' experience in US pharmaceutical/biotech in-line brand marketing.
Minimum of 2 days per week in office required (Durham or Philadelphia).
Ability to travel domestically (up to 20%).
Preferred Qualifications
Launch experience/demonstrated ability to utilize innovative go-to-market approaches.
Experience in Respiratory, Specialty and/or Rare Diseases a plus.
Strong operational experience.
Commercial experience, including:
Brand lifecycle management
Matrix team leadership
Customer insight, messaging, campaign, creative development
Project management
Promotional review
This role is hybrid, offering a mix of remote work and on‑site collaboration. The expectation is 2-3 days per week in the office.
We encourage you to apply if you are passionate about making a difference in patients' lives and are ready to take on a leadership role in a fast‑paced, innovative environment. Join us in our mission to unite science, technology, and talent to get ahead of disease together.
Please visit
GSK US Benefits Summary
to learn more about the comprehensive benefits program GSK offers US employees.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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