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Puffy

Digital Marketing Manager (AI-Powered)

Puffy, New York, New York, us, 10261

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AI-First Digital Marketing Manager Base Pay Range:

$110,000 – $130,000 per year

Compensation:

USD $130,000 per annum + up to 25% Performance Bonus (Total Annual Package: Up to USD $167,300)

Location:

Remote

Role Overview Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi‑channel paid strategies that drive 8‑figure revenue impact.

You will launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You will work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.

What Is In It For You

Own Multi‑Channel Strategy with Revenue Accountability

You’ll architect campaigns from scratch with clear success metrics. No vanity metrics. Just revenue, ROAS, and scalable systems. You’re in the accounts daily—building campaigns, testing creatives, analyzing attribution, and shipping experiments fast.

Partner with the 1%

Work with our Forbes Council Member CEO to gain firsthand exposure to strategic decisions and high‑velocity execution that drives a global brand.

Embrace Radical Flexibility

Work from anywhere globally. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time.

Build the Marketing Playbook Others Will Copy

Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimizations get adopted across channels.

What You’ll Need

5+ years of combined experience, with at least 2 years managing Meta campaigns for D2C brands and proven success driving revenue across multiple digital channels.

Working knowledge of Affiliate, SEO, SEM, Email and ability to contribute to strategy.

Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms with a track record of meeting or exceeding ROAS goals.

Proficient in campaign tracking, attribution analysis, and data interpretation for data‑driven decisions.

Experience optimizing funnels from awareness through conversion, including ad‑to‑LP optimization.

Creative ideation skills and ability to guide assets with design teams.

Background in mattress, furniture, or home goods sector.

Experience with programmatic channels and TikTok Ads.

Familiar with automated ad creation tools and DCO.

Experience creating and optimizing video content for social and search platforms.

Knowledge of Meta Shopping features and other social commerce integrations.

The Puffy DNA

Be the Owner

– We don’t hire employees; we welcome owners. You’re accountable for results, not activity.

Execute with Urgency

– We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.

Demand Excellence

– We solve hard problems and push the boundaries of our craft.

Be AI‑First

– Daily multi‑turn AI conversations challenge your assumptions.

Team Unity

– When the mission demands it, we rally as one team to cross the finish line.

Benefits

Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance).

The Leaders Club – Elite lifestyle transformation program with premium wellness memberships, exclusive professional networking events, and annual leadership retreats.

We Are’ Champion – Monthly recognition program with gift vouchers and company‑wide celebration for exceptional contributions.

Comprehensive medical, dental, and vision insurance (US‑based employees).

Health insurance stipend (International employees).

Generous Paid Time Off (PTO) + Public holidays (based on location).

AI‑First organization with access to AI‑native tool stack.

Remote First – Work from anywhere globally.

International team collaboration (14+ nationalities).

401(k) with Company Match (US employees).

Free Puffy mattress after 6 months completion.

1,000 Puffy / Halo Board store credit after 1 year completion.

Ready to Shape Your Story? The alternative is another year where your campaigns hit plateaus and your strategic insights die in committee.

Click “Apply” and take the first step.

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