Capital Credit Union
Digital and Product Marketing Manager
Capital Credit Union, Green Bay, Wisconsin, United States, 54311
Digital and Product Marketing Manager – Capital Credit Union
Position Purpose — Upholds the Credit Union’s mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by developing and executing data‑driven marketing strategies to drive growth in product lines, member engagement, and retention. This role oversees digital and product marketing efforts across channels, including SEO, SEM, paid media, email marketing, and website optimization, with a focus on improving user experience and conversion rates.
Essential Responsibilities
Work closely with VP of Marketing to develop and execute data‑driven marketing strategies to grow product lines and improve member engagement and retention rates, across business lines such as Mortgage, Auto/Personal Loans, lines of credit, Capital Investment Group, Business, and specific segments outlined in the company strategy.
Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the VP of Marketing on recommended changes or optimization opportunities.
Manage launch of new products or enhancements and manage the cross‑functional implementation of the plan.
Develop go‑to‑market strategies for products, outline deployment timelines, and stay up to date on market and user trends.
Lead, mentor, and develop a high‑performing marketing activation team; foster a culture of innovation, collaboration, and continuous improvement.
Plan and execute digital marketing initiatives and efforts, including SEO/SEM, email marketing, and paid media advertising campaigns, and analyze performance to extract meaningful insights and optimization.
Create compelling product messaging, define the product storytelling vision, and provide guidance in the development of marketing content for various channels.
Design, test and iterate marketing messages and campaigns, coordinate changes to marketing disclosures, terms, etc. across marketing channels.
Drive Web Page Strategy: conduct competitive/UX research, own A/B testing strategy for value propositions and UX design for high‑traffic product websites and landing pages, improving end‑to‑end conversion online and on mobile.
Collaborate with product teams to influence product strategy and roadmap development; participate in idea exploration with team members to facilitate innovation.
Track, analyze, and report on campaign and product performance using metrics such as ROIs and KPIs to inform future strategies.
Necessary Qualifications and Requirements
Marketing or performance background, ideally in financial services or a similar industry.
2 + years of management experience.
2 – 5 years of experience in SEM, SEO, and digital advertising.
2 – 5 years of hands‑on experience with Google Analytics, AdWords, Advanced Analytics, and Google Search Console.
Proficiency in reporting platforms such as Microsoft Power BI, Google Analytics, Siteimprove, and Microsoft Excel.
Go‑to‑market experience in product development and new product release.
Intermediate knowledge of paid search, social, and display campaign strategies.
Proficient in developing targeting strategies with Google AdWords.
Proven success in consumer journeys and sales funnel optimization, improving user experience and conversion rates.
Ability to compute rates, ratios, and percentages.
HTML/CSS & CMS experience a plus.
Ability to quickly learn specialized software.
Proficient with basic Windows applications such as Outlook, Word, and Excel.
Excellent customer service skills.
Equivalent combination of education and experience may substitute for stated qualifications.
Work Environment and Physical Requirements
Office environment with moderate level of noise.
Frequent use of telephone, copier, computer, fax machine, and other office machines.
Prolonged sitting or standing.
Frequent mental and visual concentration.
Minimal lifting of up to 25 pounds.
Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify.
Learn more about Capital Credit Union and employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
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Position Purpose — Upholds the Credit Union’s mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by developing and executing data‑driven marketing strategies to drive growth in product lines, member engagement, and retention. This role oversees digital and product marketing efforts across channels, including SEO, SEM, paid media, email marketing, and website optimization, with a focus on improving user experience and conversion rates.
Essential Responsibilities
Work closely with VP of Marketing to develop and execute data‑driven marketing strategies to grow product lines and improve member engagement and retention rates, across business lines such as Mortgage, Auto/Personal Loans, lines of credit, Capital Investment Group, Business, and specific segments outlined in the company strategy.
Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the VP of Marketing on recommended changes or optimization opportunities.
Manage launch of new products or enhancements and manage the cross‑functional implementation of the plan.
Develop go‑to‑market strategies for products, outline deployment timelines, and stay up to date on market and user trends.
Lead, mentor, and develop a high‑performing marketing activation team; foster a culture of innovation, collaboration, and continuous improvement.
Plan and execute digital marketing initiatives and efforts, including SEO/SEM, email marketing, and paid media advertising campaigns, and analyze performance to extract meaningful insights and optimization.
Create compelling product messaging, define the product storytelling vision, and provide guidance in the development of marketing content for various channels.
Design, test and iterate marketing messages and campaigns, coordinate changes to marketing disclosures, terms, etc. across marketing channels.
Drive Web Page Strategy: conduct competitive/UX research, own A/B testing strategy for value propositions and UX design for high‑traffic product websites and landing pages, improving end‑to‑end conversion online and on mobile.
Collaborate with product teams to influence product strategy and roadmap development; participate in idea exploration with team members to facilitate innovation.
Track, analyze, and report on campaign and product performance using metrics such as ROIs and KPIs to inform future strategies.
Necessary Qualifications and Requirements
Marketing or performance background, ideally in financial services or a similar industry.
2 + years of management experience.
2 – 5 years of experience in SEM, SEO, and digital advertising.
2 – 5 years of hands‑on experience with Google Analytics, AdWords, Advanced Analytics, and Google Search Console.
Proficiency in reporting platforms such as Microsoft Power BI, Google Analytics, Siteimprove, and Microsoft Excel.
Go‑to‑market experience in product development and new product release.
Intermediate knowledge of paid search, social, and display campaign strategies.
Proficient in developing targeting strategies with Google AdWords.
Proven success in consumer journeys and sales funnel optimization, improving user experience and conversion rates.
Ability to compute rates, ratios, and percentages.
HTML/CSS & CMS experience a plus.
Ability to quickly learn specialized software.
Proficient with basic Windows applications such as Outlook, Word, and Excel.
Excellent customer service skills.
Equivalent combination of education and experience may substitute for stated qualifications.
Work Environment and Physical Requirements
Office environment with moderate level of noise.
Frequent use of telephone, copier, computer, fax machine, and other office machines.
Prolonged sitting or standing.
Frequent mental and visual concentration.
Minimal lifting of up to 25 pounds.
Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify.
Learn more about Capital Credit Union and employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
#J-18808-Ljbffr