City of New York
Digital Media Producer
THE SELECTED CANDIDATE WILL BE OFFERED A SALARY BETWEEN $80,000.00 - $90,000.00
The Administration for Children Services (ACS) protects and promotes the safety and well-being of New York City's children and families by providing child welfare, juvenile justice, and early care programs. ACS contracts with private nonprofit organizations to support and stabilize families at risk of a crisis through preventive services and provides foster care services for children who are not able to safely remain at home. Each year the agency's Division of Child Protection responds to more than 50,000 reports of suspected child abuse or juvenile justice. ACS manages and funds services including detention and placement, intensive community-based alternatives for youth and support services for families. ACS is also a key part of NYC's early childhood and education continuum, providing childcare assistance to thousands of child‑welfare‑involved and low‑income children so they can access safe, affordable, quality care.
The Office of Communications and Marketing is responsible for developing and implementing a messaging strategy to broaden awareness of ACS's mission and programs. Communications proactively pitches positive news stories and prepares senior leaders for media interviews. The office responds to a high volume of inquiries from the media and communicates complex confidential issues with clarity and accuracy. Marketing creates public‑awareness advertising campaigns, guides branding for the agency, produces videos, designs brochures, reports, banners, and creates graphics.
Role Overview The Digital Media Producer plays a key role in shaping how ACS communicates its mission, services, and impact to the public. This position develops multimedia storytelling content. The ideal candidate is a creative storyteller and digital strategist who is passionate about public service, children, and family well‑being and experienced in building authentic engagement through digital media.
Responsibilities Digital Storytelling & Content Production
Create engaging, accessible, and visually compelling multimedia content.
Conceptualize and produce multimedia stories that highlight the people, programs, and impact of ACS through video, photography, audio, and written content.
Partner with program areas and leadership to identify compelling stories that humanize ACS's work and uplift family and youth voices.
Manage digital campaigns from concept to execution including timelines, creative briefs, and partner coordination as needed.
Ensure brand consistency and compliance with the ACS Brand Guidelines.
Collaborate with the Communications and Marketing team to produce polished digital content for web and social platforms.
Analytics & Strategy
Track and report on key performance indicators (KPIs) for digital engagement.
Use data insights to refine content strategy and improve reach and effectiveness.
Stay current on digital trends, tools, and best practices in public‑sector communications.
Collaboration & Internal Support
Work closely with the External Affairs Communications and Marketing team members on integrated campaigns.
Support agency leadership with digital coverage for press events, internal events, community initiatives, public‑service messages, and announcements.
Ensure all digital content adheres to accessibility guidelines.
TO APPLY APPLICATIONS MUST BE SUBMITTED ELECTRONICALLY USING ONE OF THE OPTIONS BELOW:
For current NYC employees: go to the NYC website and search for Job ID #759165.
NO PHONE CALLS, FAXES, OR PERSONAL INQUIRIES PERMITTED.
NOTE: ONLY THOSE CANDIDATES UNDER CONSIDERATION WILL BE CONTACTED.
Additional Information
THE SELECTED CANDIDATE WILL BE OFFERED A SALARY BETWEEN $80,000.00 - $90,000.00
Section 424-A of the New York Social Services Law requires an authorized agency to inquire whether a candidate for employment with child‑caring responsibilities has been the subject of a child abuse and maltreatment report.
Qualifications
A baccalaureate degree from an accredited college and two years of experience in community work or community‑centered activities in an area related to the duties described above; or
High school graduation or equivalent and six years of experience in community work or community‑centered activities in an area related to the duties described above; or
Education and/or experience which is equivalent to 1 or 2 above. However, all candidates must have at least one year of experience as described in 1 above.
Key Skills
Quality Assurance
Production Budgets
Production Schedules
Social Platforms
Content Development
Personnel Management
Client Relationships
Project Management
Content Marketing
Control Room
Creative concepts
Newsgathering
Show Content
Video production
The City of New York is an inclusive, equal‑opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
Remote Work: No
Employment Type: Full‑time
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The Administration for Children Services (ACS) protects and promotes the safety and well-being of New York City's children and families by providing child welfare, juvenile justice, and early care programs. ACS contracts with private nonprofit organizations to support and stabilize families at risk of a crisis through preventive services and provides foster care services for children who are not able to safely remain at home. Each year the agency's Division of Child Protection responds to more than 50,000 reports of suspected child abuse or juvenile justice. ACS manages and funds services including detention and placement, intensive community-based alternatives for youth and support services for families. ACS is also a key part of NYC's early childhood and education continuum, providing childcare assistance to thousands of child‑welfare‑involved and low‑income children so they can access safe, affordable, quality care.
The Office of Communications and Marketing is responsible for developing and implementing a messaging strategy to broaden awareness of ACS's mission and programs. Communications proactively pitches positive news stories and prepares senior leaders for media interviews. The office responds to a high volume of inquiries from the media and communicates complex confidential issues with clarity and accuracy. Marketing creates public‑awareness advertising campaigns, guides branding for the agency, produces videos, designs brochures, reports, banners, and creates graphics.
Role Overview The Digital Media Producer plays a key role in shaping how ACS communicates its mission, services, and impact to the public. This position develops multimedia storytelling content. The ideal candidate is a creative storyteller and digital strategist who is passionate about public service, children, and family well‑being and experienced in building authentic engagement through digital media.
Responsibilities Digital Storytelling & Content Production
Create engaging, accessible, and visually compelling multimedia content.
Conceptualize and produce multimedia stories that highlight the people, programs, and impact of ACS through video, photography, audio, and written content.
Partner with program areas and leadership to identify compelling stories that humanize ACS's work and uplift family and youth voices.
Manage digital campaigns from concept to execution including timelines, creative briefs, and partner coordination as needed.
Ensure brand consistency and compliance with the ACS Brand Guidelines.
Collaborate with the Communications and Marketing team to produce polished digital content for web and social platforms.
Analytics & Strategy
Track and report on key performance indicators (KPIs) for digital engagement.
Use data insights to refine content strategy and improve reach and effectiveness.
Stay current on digital trends, tools, and best practices in public‑sector communications.
Collaboration & Internal Support
Work closely with the External Affairs Communications and Marketing team members on integrated campaigns.
Support agency leadership with digital coverage for press events, internal events, community initiatives, public‑service messages, and announcements.
Ensure all digital content adheres to accessibility guidelines.
TO APPLY APPLICATIONS MUST BE SUBMITTED ELECTRONICALLY USING ONE OF THE OPTIONS BELOW:
For current NYC employees: go to the NYC website and search for Job ID #759165.
NO PHONE CALLS, FAXES, OR PERSONAL INQUIRIES PERMITTED.
NOTE: ONLY THOSE CANDIDATES UNDER CONSIDERATION WILL BE CONTACTED.
Additional Information
THE SELECTED CANDIDATE WILL BE OFFERED A SALARY BETWEEN $80,000.00 - $90,000.00
Section 424-A of the New York Social Services Law requires an authorized agency to inquire whether a candidate for employment with child‑caring responsibilities has been the subject of a child abuse and maltreatment report.
Qualifications
A baccalaureate degree from an accredited college and two years of experience in community work or community‑centered activities in an area related to the duties described above; or
High school graduation or equivalent and six years of experience in community work or community‑centered activities in an area related to the duties described above; or
Education and/or experience which is equivalent to 1 or 2 above. However, all candidates must have at least one year of experience as described in 1 above.
Key Skills
Quality Assurance
Production Budgets
Production Schedules
Social Platforms
Content Development
Personnel Management
Client Relationships
Project Management
Content Marketing
Control Room
Creative concepts
Newsgathering
Show Content
Video production
The City of New York is an inclusive, equal‑opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
Remote Work: No
Employment Type: Full‑time
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