Medela
Salary:
Starting at $110K
About Medela Medela is a global leader in the
mom and baby category , delivering science-based products that support mothers, babies, and healthcare professionals. As a
brand owner and seller on Amazon , Medela operates its own Amazon storefront and advertising programs to drive growth across North America.
This is an
in-house role at Medela , responsible for managing and optimizing Medela’s Amazon advertising investments and performance.
Position Overview Medela is seeking an experienced
Amazon Digital Marketing Manager
to
own and lead Amazon advertising for Medela’s brand , managing all Amazon advertising activity across the
U.S. and Canadian marketplaces .
This position serves as Medela’s
internal Amazon advertising expert , responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser.
The ideal candidate brings
deep, hands‑on experience across the full Amazon advertising and analytics ecosystem
and thrives in a high‑accountability, in‑house brand environment.
Key Responsibilities In‑House Ownership of Amazon Advertising (Core Focus)
Own and manage
Medela’s Amazon advertising strategy
across all Amazon digital tools, including:
Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Act as Medela’s internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
Own and manage Medela’s
Amazon advertising budget
across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization
Performance Analytics & Optimization
Analyze and optimize Medela’s campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
Leverage Amazon tools and data sources including:
Amazon Advertising Console
Amazon DSP
Amazon Marketing Cloud (AMC)
Brand Analytics
Third‑party platforms (e.g., Pacvue)
Translate performance data into actionable insights to drive continuous improvement and ROI
Reporting & Strategic Communication
Deliver clear, data‑driven performance updates and optimization recommendations to Medela’s internal stakeholders
Build and maintain
Quarterly Business Reviews (QBRs)
focused on Medela’s business objectives and growth opportunities
Communicate forward‑looking strategies and investment rationale to leadership
Cross‑Functional & Marketplace Collaboration
Partner internally with Medela’s Sales, E‑Commerce, and Marketing teams to align Amazon advertising with:
Promotional calendars
Media activations
Broader commercial goals
Collaborate externally with Amazon account teams as Medela’s brand representative to incorporate category insights, competitive analysis, and beta opportunities
Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom‑baby category
PDP & Brand Experience Optimization
Partner with Medela’s E‑Commerce and Global Marketing teams to optimize Amazon PDPs, including:
A+ Content
Brand Store
SEO, imagery, and copy
Ensure a cohesive, compliant, and high‑performing brand experience aligned with Medela’s standards
Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field
Minimum of 5 years of hands‑on Amazon advertising experience working for a brand, seller, or agency
Expert‑level proficiency across the
Amazon Ads ecosystem , including DSP and advanced analytics tools
Proven success managing and optimizing
large Amazon advertising budgets for a brand
Strong analytical skills with the ability to translate data into actionable insights
Experience managing campaigns across
U.S. and Canadian marketplaces
Strong communication, collaboration, and stakeholder management skills
Excellent organizational and project management abilities
Proficiency in Microsoft Office Suite
Preferred Experience
Experience in
mom & baby, consumer products, healthcare, or regulated categories
Experience working
in‑house for a brand or with brand‑owned Amazon accounts
Hands‑on experience with
Pacvue or similar Amazon optimization platforms
Experience operating in global or matrixed organizations
Additional Information
Hybrid office environment with occasional on‑site events
Travel up to 20%, including occasional international travel
Ability to lift up to 25 pounds occasionally
Work environment includes office settings, travel, and occasional healthcare‑related environments
This role is ideal for a
brand‑side Amazon advertising expert
who wants ownership of strategy and performance and who thrives managing Amazon as a growth channel from the inside of a trusted mom‑baby brand.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.
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Starting at $110K
About Medela Medela is a global leader in the
mom and baby category , delivering science-based products that support mothers, babies, and healthcare professionals. As a
brand owner and seller on Amazon , Medela operates its own Amazon storefront and advertising programs to drive growth across North America.
This is an
in-house role at Medela , responsible for managing and optimizing Medela’s Amazon advertising investments and performance.
Position Overview Medela is seeking an experienced
Amazon Digital Marketing Manager
to
own and lead Amazon advertising for Medela’s brand , managing all Amazon advertising activity across the
U.S. and Canadian marketplaces .
This position serves as Medela’s
internal Amazon advertising expert , responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser.
The ideal candidate brings
deep, hands‑on experience across the full Amazon advertising and analytics ecosystem
and thrives in a high‑accountability, in‑house brand environment.
Key Responsibilities In‑House Ownership of Amazon Advertising (Core Focus)
Own and manage
Medela’s Amazon advertising strategy
across all Amazon digital tools, including:
Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Act as Medela’s internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
Own and manage Medela’s
Amazon advertising budget
across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization
Performance Analytics & Optimization
Analyze and optimize Medela’s campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
Leverage Amazon tools and data sources including:
Amazon Advertising Console
Amazon DSP
Amazon Marketing Cloud (AMC)
Brand Analytics
Third‑party platforms (e.g., Pacvue)
Translate performance data into actionable insights to drive continuous improvement and ROI
Reporting & Strategic Communication
Deliver clear, data‑driven performance updates and optimization recommendations to Medela’s internal stakeholders
Build and maintain
Quarterly Business Reviews (QBRs)
focused on Medela’s business objectives and growth opportunities
Communicate forward‑looking strategies and investment rationale to leadership
Cross‑Functional & Marketplace Collaboration
Partner internally with Medela’s Sales, E‑Commerce, and Marketing teams to align Amazon advertising with:
Promotional calendars
Media activations
Broader commercial goals
Collaborate externally with Amazon account teams as Medela’s brand representative to incorporate category insights, competitive analysis, and beta opportunities
Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom‑baby category
PDP & Brand Experience Optimization
Partner with Medela’s E‑Commerce and Global Marketing teams to optimize Amazon PDPs, including:
A+ Content
Brand Store
SEO, imagery, and copy
Ensure a cohesive, compliant, and high‑performing brand experience aligned with Medela’s standards
Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field
Minimum of 5 years of hands‑on Amazon advertising experience working for a brand, seller, or agency
Expert‑level proficiency across the
Amazon Ads ecosystem , including DSP and advanced analytics tools
Proven success managing and optimizing
large Amazon advertising budgets for a brand
Strong analytical skills with the ability to translate data into actionable insights
Experience managing campaigns across
U.S. and Canadian marketplaces
Strong communication, collaboration, and stakeholder management skills
Excellent organizational and project management abilities
Proficiency in Microsoft Office Suite
Preferred Experience
Experience in
mom & baby, consumer products, healthcare, or regulated categories
Experience working
in‑house for a brand or with brand‑owned Amazon accounts
Hands‑on experience with
Pacvue or similar Amazon optimization platforms
Experience operating in global or matrixed organizations
Additional Information
Hybrid office environment with occasional on‑site events
Travel up to 20%, including occasional international travel
Ability to lift up to 25 pounds occasionally
Work environment includes office settings, travel, and occasional healthcare‑related environments
This role is ideal for a
brand‑side Amazon advertising expert
who wants ownership of strategy and performance and who thrives managing Amazon as a growth channel from the inside of a trusted mom‑baby brand.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.
#J-18808-Ljbffr