Vita Coco
Main Responsibilities:
Brand Management
Understand consumer insights, brand & business growth levers, and 360 marketing
Lead cohesive campaigns, providing direction to other marketing teams on brand strategy
Commercial Strategy
Develop strategic, conceptual, creative, and executional retail & shopper programs
Work on elevating & optimizing trade marketing tactics, retailer integration, and conversion
Partnerships & Experiential Marketing
Work collaboratively with external partners & understand how to bring partnerships to life
Oversee different field marketing activities from sampling to consumer events
Qualifications:
4-6 years of Brand Management experience, with experience on brand(s) with a large multicultural consumer base
Mandatory
Knowledge of the CPG industry and beverage experience preferred
Experience managing others – this role will manage a brand specialist
Experience with trade & commercial marketing, partnerships & experiential marketing
Strong business acumen, able to understand & develop a brand P&L
Highly organized, detail-oriented, self-motivated, and strategic thinker who is eager to build a strong brand
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $100,000-$120,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
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Brand Management
Understand consumer insights, brand & business growth levers, and 360 marketing
Lead cohesive campaigns, providing direction to other marketing teams on brand strategy
Commercial Strategy
Develop strategic, conceptual, creative, and executional retail & shopper programs
Work on elevating & optimizing trade marketing tactics, retailer integration, and conversion
Partnerships & Experiential Marketing
Work collaboratively with external partners & understand how to bring partnerships to life
Oversee different field marketing activities from sampling to consumer events
Qualifications:
4-6 years of Brand Management experience, with experience on brand(s) with a large multicultural consumer base
Mandatory
Knowledge of the CPG industry and beverage experience preferred
Experience managing others – this role will manage a brand specialist
Experience with trade & commercial marketing, partnerships & experiential marketing
Strong business acumen, able to understand & develop a brand P&L
Highly organized, detail-oriented, self-motivated, and strategic thinker who is eager to build a strong brand
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $100,000-$120,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
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