Interactive Brokers Group, Inc.
Senior Director, Head of Media & Media Analytics
Interactive Brokers Group, Inc., Greenwich, Connecticut, us, 06831
Senior Director, Head of Media & Media Analytics
Company Overview
Interactive Brokers Group, Inc. (Nasdaq: IBKR) is a global financial services company headquartered in Greenwich, CT, USA, with offices in over 15 countries. We have been at the forefront of financial innovation for over four decades, known for our cutting‑edge technology and client commitment.
IBKR affiliates provide global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories. We serve individual investors and institutions, including financial advisors, hedge funds and introducing brokers. Our advanced technology, competitive pricing, and global market help our clients to make the most of their investments.
Barron's has recognized Interactive Brokers as the #1 online broker for six consecutive years. Join our dynamic, multi‑national team and be a part of a company that simplifies and enhances financial opportunities using state‑of‑the‑art technology.
This is Hybrid role (3 days in office /2 days remote)
About your Team:
This role will grow and lead IBKR’s Global Media, Analytics & Measurement function. This team will sit at the intersection of media strategy, analytics, experimentation, and optimization, serving as the analytical and strategic backbone of IBKR’s global marketing organization.
Responsibilities Media Strategy & Budget Ownership
Own and lead IBKR’s global, integrated media strategy across performance, mid‑funnel, and upper‑funnel channels
Oversee media investment across Search, Social, Video, Display, TV, and Out‑of‑Home (OOH)
Serve as the senior owner of a large global media budget, with accountability for ROI and business impact
Develop and govern budget allocation, pacing, and scenario‑planning frameworks across regions and channels
Partner closely with Finance, Growth, and regional marketing teams to align media strategy with business objectives
Analytics & Measurement
Leverage advanced analytics and AI‑driven modeling techniques to enhance media measurement, including attribution, incrementality, forecasting, and decisioning at scale.
Design and implement IBKR’s global media measurement framework
Lead the development and execution of causal measurement approaches
Establish measurement best practices across media investment
Ensure measurement systems are actionable, scalable, and embedded into planning and optimization workflows
Performance Optimization
Translate measurement and analytics outputs into clear, actionable guidance for media, creative and growth teams
Identify cross‑channel trends, saturation points, and diminishing returns across performance and brand media
Drive a continuous testing and learning agenda to improve media efficiency and effectiveness at scale
Partner with media buying and optimization teams to ensure data‑informed investment decisions
Reporting & Insights
Build and maintain executive‑level dashboards and reporting infrastructure connecting media investment to business outcomes
Develop forecasting models to project performance, business outcomes, and growth under varying investment scenarios
Present insights, trade‑offs, and strategic recommendations to senior marketing leadership and executive stakeholders
Team Leadership & Capability Building
Build, lead, and scale a high‑performing global media and media analytics organization
Mentor and develop mid‑level talent, including media analytics and optimization leaders
Establish ad platform partnerships while building strong internal capabilities
Required Skills
Bachelor’s degree in Marketing, Statistics, Economics, Data Science, or a related field (Master’s degree preferred)
10+ years of experience in media strategy, marketing analytics, or performance marketing, with demonstrated people leadership
Proven experience managing and optimizing large, multi‑channel media budgets in a global environment
Deep expertise in experimentation, media measurement, and performance analysis
Strong understanding of full‑funnel media strategy, including performance and brand media
Extensive experience with Google’s advertising and measurement platforms
Strong analytical skills, including SQL and experience working with large datasets
Ability to communicate complex analytical concepts clearly to senior, non‑technical stakeholders
Success Factors
Self‑motivated and able to handle tasks with minimal supervision.
Superb analytical and problem‑solving skills.
Excellent collaboration and communication (Verbal and written) skills.
Outstanding organizational and time management skills.
Benefits & Perks
Competitive salary, annual performance‑based bonus and stock grant
Retirement plan 401(k) with competitive company match
Excellent health and wellness benefits, including medical, dental, and vision benefits. Company‑paid medical healthcare premium.
Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP)
Paid time off and a generous parental leave policy
Daily company lunch allowance provided and a fully stocked kitchen with healthy options for breakfast and snack
Corporate events including team outings, dinners, volunteer activities and company sports teams
Education reimbursement and learning opportunities
Modern offices with multi‑monitor setups
Equal Employment Opportunity As set forth in Interactive Brokers’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
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IBKR affiliates provide global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories. We serve individual investors and institutions, including financial advisors, hedge funds and introducing brokers. Our advanced technology, competitive pricing, and global market help our clients to make the most of their investments.
Barron's has recognized Interactive Brokers as the #1 online broker for six consecutive years. Join our dynamic, multi‑national team and be a part of a company that simplifies and enhances financial opportunities using state‑of‑the‑art technology.
This is Hybrid role (3 days in office /2 days remote)
About your Team:
This role will grow and lead IBKR’s Global Media, Analytics & Measurement function. This team will sit at the intersection of media strategy, analytics, experimentation, and optimization, serving as the analytical and strategic backbone of IBKR’s global marketing organization.
Responsibilities Media Strategy & Budget Ownership
Own and lead IBKR’s global, integrated media strategy across performance, mid‑funnel, and upper‑funnel channels
Oversee media investment across Search, Social, Video, Display, TV, and Out‑of‑Home (OOH)
Serve as the senior owner of a large global media budget, with accountability for ROI and business impact
Develop and govern budget allocation, pacing, and scenario‑planning frameworks across regions and channels
Partner closely with Finance, Growth, and regional marketing teams to align media strategy with business objectives
Analytics & Measurement
Leverage advanced analytics and AI‑driven modeling techniques to enhance media measurement, including attribution, incrementality, forecasting, and decisioning at scale.
Design and implement IBKR’s global media measurement framework
Lead the development and execution of causal measurement approaches
Establish measurement best practices across media investment
Ensure measurement systems are actionable, scalable, and embedded into planning and optimization workflows
Performance Optimization
Translate measurement and analytics outputs into clear, actionable guidance for media, creative and growth teams
Identify cross‑channel trends, saturation points, and diminishing returns across performance and brand media
Drive a continuous testing and learning agenda to improve media efficiency and effectiveness at scale
Partner with media buying and optimization teams to ensure data‑informed investment decisions
Reporting & Insights
Build and maintain executive‑level dashboards and reporting infrastructure connecting media investment to business outcomes
Develop forecasting models to project performance, business outcomes, and growth under varying investment scenarios
Present insights, trade‑offs, and strategic recommendations to senior marketing leadership and executive stakeholders
Team Leadership & Capability Building
Build, lead, and scale a high‑performing global media and media analytics organization
Mentor and develop mid‑level talent, including media analytics and optimization leaders
Establish ad platform partnerships while building strong internal capabilities
Required Skills
Bachelor’s degree in Marketing, Statistics, Economics, Data Science, or a related field (Master’s degree preferred)
10+ years of experience in media strategy, marketing analytics, or performance marketing, with demonstrated people leadership
Proven experience managing and optimizing large, multi‑channel media budgets in a global environment
Deep expertise in experimentation, media measurement, and performance analysis
Strong understanding of full‑funnel media strategy, including performance and brand media
Extensive experience with Google’s advertising and measurement platforms
Strong analytical skills, including SQL and experience working with large datasets
Ability to communicate complex analytical concepts clearly to senior, non‑technical stakeholders
Success Factors
Self‑motivated and able to handle tasks with minimal supervision.
Superb analytical and problem‑solving skills.
Excellent collaboration and communication (Verbal and written) skills.
Outstanding organizational and time management skills.
Benefits & Perks
Competitive salary, annual performance‑based bonus and stock grant
Retirement plan 401(k) with competitive company match
Excellent health and wellness benefits, including medical, dental, and vision benefits. Company‑paid medical healthcare premium.
Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP)
Paid time off and a generous parental leave policy
Daily company lunch allowance provided and a fully stocked kitchen with healthy options for breakfast and snack
Corporate events including team outings, dinners, volunteer activities and company sports teams
Education reimbursement and learning opportunities
Modern offices with multi‑monitor setups
Equal Employment Opportunity As set forth in Interactive Brokers’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
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