Astrix
Pay Rate Low:
120000 |
Pay Rate High:
135000 Location:
Los Angeles, CA Salary:
$120K - $135K Job type:
Direct-hire
Job Summary:
We are seeking a Senior Social Media Manager to lead and evolve a global social media presence across bioscience, health, and wellness audiences. This senior-level role is responsible for developing and executing high-impact social media strategies that strengthen brand leadership, grow engaged communities, and drive measurable business outcomes.
Core Responsibilities Strategic Leadership
Develop and own the end-to-end social media and community strategy aligned with brand, product, and business objectives.
Establish a long-term vision for social platforms, identifying opportunities for innovation, investment, and differentiation.
Set annual and quarterly KPIs, lead reporting cadences and present insights, performance, and recommendations to senior leadership.
Monitor the competitive and cultural social landscape to identify trends, opportunities, and risks that inform content and channel strategy.
Content Strategy & Oversight
Oversee the creation of high-quality, scientifically accurate, and visually compelling content, including video, animation, graphics, stories, and integrated campaigns.
Lead content ideation and ensure all materials meet creative excellence and regulatory standards, including FDA and claims compliance where applicable.
Drive experimentation with emerging formats, platforms, and interactive content, with an emphasis on short-form video.
Team & Cross-Functional Collaboration
Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales teams to ensure cohesive, accurate brand storytelling.
Provide clear direction and feedback to internal creators, agencies, freelancers, and production partners.
Mentor junior team members, supporting growth in strategic thinking, creativity, and platform best practices.
Performance Optimization & Analytics
Oversee platform analytics using tools such as Meltwater, Later, and other social and digital analytics solutions.
Analyze engagement, reach, traffic, conversions, and sentiment to inform optimization strategies.
Proactively manage crisis and reputation-related situations with strategic judgment and cross-functional alignment.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; advanced degree preferred.
7+ years of professional social media marketing experience, ideally within regulated, scientific, or highly competitive industries (e.g., bioscience, health, wellness, biotechnology, or technology).
Demonstrated experience leading channel strategy across Instagram, TikTok, LinkedIn, YouTube, Facebook, Reddit, and X (Twitter).
Proven ability to translate complex scientific or technical concepts into engaging, consumer-friendly content.
Strong experience with social media management platforms (e.g., Meltwater, Later) and digital analytics tools.
Working knowledge of SEO, content marketing, and paid social fundamentals.
Highly collaborative, proactive, and comfortable in a fast-paced, innovation-driven environment.
Strong project management skills with the ability to prioritize multiple initiatives and manage multiple social media accounts.
Curiosity and passion for science, biotechnology, and wellness innovation.
This job description is a complete list of all desired skills, but not all are required. We strongly encourage candidates who have some of the skills to apply. We look forward to a conversation to learn more about you!
#J-18808-Ljbffr
120000 |
Pay Rate High:
135000 Location:
Los Angeles, CA Salary:
$120K - $135K Job type:
Direct-hire
Job Summary:
We are seeking a Senior Social Media Manager to lead and evolve a global social media presence across bioscience, health, and wellness audiences. This senior-level role is responsible for developing and executing high-impact social media strategies that strengthen brand leadership, grow engaged communities, and drive measurable business outcomes.
Core Responsibilities Strategic Leadership
Develop and own the end-to-end social media and community strategy aligned with brand, product, and business objectives.
Establish a long-term vision for social platforms, identifying opportunities for innovation, investment, and differentiation.
Set annual and quarterly KPIs, lead reporting cadences and present insights, performance, and recommendations to senior leadership.
Monitor the competitive and cultural social landscape to identify trends, opportunities, and risks that inform content and channel strategy.
Content Strategy & Oversight
Oversee the creation of high-quality, scientifically accurate, and visually compelling content, including video, animation, graphics, stories, and integrated campaigns.
Lead content ideation and ensure all materials meet creative excellence and regulatory standards, including FDA and claims compliance where applicable.
Drive experimentation with emerging formats, platforms, and interactive content, with an emphasis on short-form video.
Team & Cross-Functional Collaboration
Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales teams to ensure cohesive, accurate brand storytelling.
Provide clear direction and feedback to internal creators, agencies, freelancers, and production partners.
Mentor junior team members, supporting growth in strategic thinking, creativity, and platform best practices.
Performance Optimization & Analytics
Oversee platform analytics using tools such as Meltwater, Later, and other social and digital analytics solutions.
Analyze engagement, reach, traffic, conversions, and sentiment to inform optimization strategies.
Proactively manage crisis and reputation-related situations with strategic judgment and cross-functional alignment.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; advanced degree preferred.
7+ years of professional social media marketing experience, ideally within regulated, scientific, or highly competitive industries (e.g., bioscience, health, wellness, biotechnology, or technology).
Demonstrated experience leading channel strategy across Instagram, TikTok, LinkedIn, YouTube, Facebook, Reddit, and X (Twitter).
Proven ability to translate complex scientific or technical concepts into engaging, consumer-friendly content.
Strong experience with social media management platforms (e.g., Meltwater, Later) and digital analytics tools.
Working knowledge of SEO, content marketing, and paid social fundamentals.
Highly collaborative, proactive, and comfortable in a fast-paced, innovation-driven environment.
Strong project management skills with the ability to prioritize multiple initiatives and manage multiple social media accounts.
Curiosity and passion for science, biotechnology, and wellness innovation.
This job description is a complete list of all desired skills, but not all are required. We strongly encourage candidates who have some of the skills to apply. We look forward to a conversation to learn more about you!
#J-18808-Ljbffr