Sinclair Broadcast Group
Senior O&O Ad Ops Coordinator
Sinclair Broadcast Group, Cockeysville, Maryland, United States, 21030
The Senior O&O Ad Ops Coordinator oversees a significant portion of News station advertising operations, inventory strategy, and sales fulfillment for local sales across the country. This role serves as a senior subject‑matter expert across News and Sports digital ad operations and the full owned & operated product suite.
In this highly visible role, you will act as a strategic partner for Sales, Operations, and Leadership‑providing expert guidance on inventory availability, campaign strategy, and digital execution. You will lead complex campaign management initiatives, ensure flawless order execution, proactively optimize delivery and yield, and mentor junior campaign managers. Your work will directly impact revenue performance, operational excellence, and client satisfaction across O&O advertising operations.
Key Responsibilities
Report directly to the Sr. Manager, while serving as a senior advisor to sales and operational leadership
Maintain expert‑level knowledge of all O&O digital products, inventory, and monetization strategies across News and Sports
Own complex availability requests, inventory planning, and impression forecasting for assigned markets and high‑value campaigns
Lead campaign management workflows in the Order Management System (AOS), ensuring order accuracy, scalability, and full delivery
Proactively communicate with Sales on inventory constraints, optimization opportunities, and campaign performance insights
Provide advanced reporting, analysis, and actionable recommendations to Sales and leadership teams
Oversee QA for creative assets, sponsorships, and third‑party implementations, ensuring adherence to technical and contractual standards
Launch, monitor, optimize, and troubleshoot video and display campaigns within Google Ad Manager (GAM)
Identify yield optimization opportunities, track sponsorship delivery, and support revenue growth initiatives
Serve as the primary digital expert for the local sales organization‑translating technical concepts into sales‑friendly insights
Support and mentor junior campaign managers, acting as a peer leader and escalation point for complex issues
Maintain inventory shares and ensure compliance with contractual inventory mandates
Partner closely with trafficking and ad operations teams on GAM optimizations, queries, creative execution, and workflow enhancements
Drive adoption of new tools, processes, and workstreams with agility and a continuous‑improvement mindset
Provide clear, concise, and executive‑ready communication to sales teams and internal leadership
Demonstrate a solutions‑oriented, collaborative approach while fostering strong cross‑functional relationships
Required Qualifications & Experience
3 plus years of experience
in digital advertising operations, campaign management, ad operations, or a related field
Proven experience managing and optimizing
video and display campaigns
across multiple digital properties
Strong working knowledge of
Google Ad Manager (GAM)
and digital ad serving best practices
Experience using
Sales Management and order‑entry platforms
(AOS or Operative strongly preferred)
Demonstrated ability to manage inventory analysis, impression forecasting, and campaign pacing at scale
Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
Experience supporting
local or regional sales teams
and managing direct stakeholder relationships
Ability to independently manage complex workflows, prioritize competing deadlines, and elevate issues proactively
Excellent written and verbal communication skills with the ability to present technical concepts clearly to non‑technical audiences
Proven ability to mentor peers, lead by influence, and collaborate cross‑functionally
This role will follow a hybrid schedule based in either Hunt Valley, MD or Las Vegas.
Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team The life‑blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The hourly compensation range for this role is $25.00 to $27.74. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full‑time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
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In this highly visible role, you will act as a strategic partner for Sales, Operations, and Leadership‑providing expert guidance on inventory availability, campaign strategy, and digital execution. You will lead complex campaign management initiatives, ensure flawless order execution, proactively optimize delivery and yield, and mentor junior campaign managers. Your work will directly impact revenue performance, operational excellence, and client satisfaction across O&O advertising operations.
Key Responsibilities
Report directly to the Sr. Manager, while serving as a senior advisor to sales and operational leadership
Maintain expert‑level knowledge of all O&O digital products, inventory, and monetization strategies across News and Sports
Own complex availability requests, inventory planning, and impression forecasting for assigned markets and high‑value campaigns
Lead campaign management workflows in the Order Management System (AOS), ensuring order accuracy, scalability, and full delivery
Proactively communicate with Sales on inventory constraints, optimization opportunities, and campaign performance insights
Provide advanced reporting, analysis, and actionable recommendations to Sales and leadership teams
Oversee QA for creative assets, sponsorships, and third‑party implementations, ensuring adherence to technical and contractual standards
Launch, monitor, optimize, and troubleshoot video and display campaigns within Google Ad Manager (GAM)
Identify yield optimization opportunities, track sponsorship delivery, and support revenue growth initiatives
Serve as the primary digital expert for the local sales organization‑translating technical concepts into sales‑friendly insights
Support and mentor junior campaign managers, acting as a peer leader and escalation point for complex issues
Maintain inventory shares and ensure compliance with contractual inventory mandates
Partner closely with trafficking and ad operations teams on GAM optimizations, queries, creative execution, and workflow enhancements
Drive adoption of new tools, processes, and workstreams with agility and a continuous‑improvement mindset
Provide clear, concise, and executive‑ready communication to sales teams and internal leadership
Demonstrate a solutions‑oriented, collaborative approach while fostering strong cross‑functional relationships
Required Qualifications & Experience
3 plus years of experience
in digital advertising operations, campaign management, ad operations, or a related field
Proven experience managing and optimizing
video and display campaigns
across multiple digital properties
Strong working knowledge of
Google Ad Manager (GAM)
and digital ad serving best practices
Experience using
Sales Management and order‑entry platforms
(AOS or Operative strongly preferred)
Demonstrated ability to manage inventory analysis, impression forecasting, and campaign pacing at scale
Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
Experience supporting
local or regional sales teams
and managing direct stakeholder relationships
Ability to independently manage complex workflows, prioritize competing deadlines, and elevate issues proactively
Excellent written and verbal communication skills with the ability to present technical concepts clearly to non‑technical audiences
Proven ability to mentor peers, lead by influence, and collaborate cross‑functionally
This role will follow a hybrid schedule based in either Hunt Valley, MD or Las Vegas.
Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team The life‑blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The hourly compensation range for this role is $25.00 to $27.74. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full‑time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
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