The Sliding Door Company
Marketing Coordinator
The Sliding Door Company, Los Angeles, California, United States, 90079
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Position Overview The Marketing Coordinator manages and executes digital marketing efforts, focusing on boosting online visibility through search engine optimization (SEO) campaigns, while supporting broader campaigns, by creating and coordinating content, tracking performance, and ensuring brand consistency, all to drive sales and achieve company goals.
Compensation
Base: $70-75k (Based on experience)
Responsibilities
Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
Conduct market research and identify trends
Develop and manage content and social media marketing programs, including blogs and public relations efforts
Coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
Create, proofread, and edit copy for various marketing channels, ensuring consistent messaging
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports for the management team
Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for SEO
Perform ongoing keyword discovery, expansions, and optimization
Research and implement search engine optimization recommendations
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Other duties as needed assigned by supervisor
Experience Required
5+ years of experience in marketing coordination, preferably in Architectural, Construction, or Home Improvement industry
Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
In-depth experience with website analytics tools (e.g., SEM Rush, Click Equations, Marin, Kenshoo, Search Ignite)
Must have strong organizational and project management skills, as well as attention to detail
Excellent verbal and written communication skills, as well as outstanding copywriting and proofreading skills
Must be a self-starter individual with the ability to independently move projects forward, prioritize tasks, and meet deadlines
Strong documentation, analytical and reporting capabilities
High level of creativity
Education/Licenses/Certification/Formal Training
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
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Position Overview The Marketing Coordinator manages and executes digital marketing efforts, focusing on boosting online visibility through search engine optimization (SEO) campaigns, while supporting broader campaigns, by creating and coordinating content, tracking performance, and ensuring brand consistency, all to drive sales and achieve company goals.
Compensation
Base: $70-75k (Based on experience)
Responsibilities
Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
Conduct market research and identify trends
Develop and manage content and social media marketing programs, including blogs and public relations efforts
Coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
Create, proofread, and edit copy for various marketing channels, ensuring consistent messaging
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports for the management team
Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for SEO
Perform ongoing keyword discovery, expansions, and optimization
Research and implement search engine optimization recommendations
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Other duties as needed assigned by supervisor
Experience Required
5+ years of experience in marketing coordination, preferably in Architectural, Construction, or Home Improvement industry
Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
In-depth experience with website analytics tools (e.g., SEM Rush, Click Equations, Marin, Kenshoo, Search Ignite)
Must have strong organizational and project management skills, as well as attention to detail
Excellent verbal and written communication skills, as well as outstanding copywriting and proofreading skills
Must be a self-starter individual with the ability to independently move projects forward, prioritize tasks, and meet deadlines
Strong documentation, analytical and reporting capabilities
High level of creativity
Education/Licenses/Certification/Formal Training
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
#J-18808-Ljbffr