Central Garden & Pet
Senior Analyst or Manager, Retail Media Performance
Central Garden & Pet, Phoenix, Arizona, United States, 85003
Senior Analyst or Manager, Retail Media Performance
The Central Garden & Pet eCommerce business accounts for a meaningful (and rapidly growing!) part of the total Central business within the Pet Segment and is a critical component to continuing to accelerate our overall business. We are actively seeking a strong Senior Analyst or Manager to own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers in addition to ad‑hoc analysis. This high‑visibility role combines hands‑on keyboard campaign expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The senior analyst/manager will serve as a cross‑BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit.
This position will be based out of either our Schaumburg, IL or Phoenix, AZ corporate offices and will report to the Vice President, Pet eCommerce. Both facilities work a hybrid schedule with Mondays & Fridays work from home; Tuesdays, Wednesdays & Thursdays in office. This hybrid schedule is subject to change, of course, as business needs fluctuate.
Key Responsibilities
Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new‑to‑brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership.
Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new‑to‑brand opportunities, and high‑ROI placements.
Partner with Finance to connect retail media spend to revenue, margin, and P&L; collaborate with digital shelf teams to link media insights to PDP performance and conversion.
Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; support BU retail media leads with training and ad‑hoc analytics; manage day‑to‑day coordination of PacVue and retailer media relationships.
Qualifications
Strong analytical and problem‑solving skills; excellent verbal and written communication skills.
Extensive prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media.
Proven ability in working cross‑functionally to achieve results.
Strong communication skills with ability to influence decision makers and indirect reports.
Ability to work independently with some direction; superior organizational skills.
Professional demeanor and integrity; works extremely well in teams.
Strong working knowledge of Microsoft Office suite; expert level Excel skills.
Minimum Experience & Education
Bachelor’s degree in business or related field required.
3+ years of relevant eCommerce/Digital Advertising Experience required.
5+ years of experience working in consumer‑packaged goods (CPG), fast‑moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred.
Working Conditions
Comfortable, corporate office environment; frequent use of phone and PC; required overnight business travel approximately 10% of the time after onboarding.
Position Information This position pays $80,000–$110,000 per year depending on experience and the geographic location of metro Chicago, IL or Phoenix, AZ. This position may also be eligible for a management incentive bonus, dependent on career level, based on individual and company performance.
Benefits Package & Employee Programs
Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401(k) with 3% company match
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on‑demand pay
Paid parental leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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This position will be based out of either our Schaumburg, IL or Phoenix, AZ corporate offices and will report to the Vice President, Pet eCommerce. Both facilities work a hybrid schedule with Mondays & Fridays work from home; Tuesdays, Wednesdays & Thursdays in office. This hybrid schedule is subject to change, of course, as business needs fluctuate.
Key Responsibilities
Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new‑to‑brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership.
Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new‑to‑brand opportunities, and high‑ROI placements.
Partner with Finance to connect retail media spend to revenue, margin, and P&L; collaborate with digital shelf teams to link media insights to PDP performance and conversion.
Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; support BU retail media leads with training and ad‑hoc analytics; manage day‑to‑day coordination of PacVue and retailer media relationships.
Qualifications
Strong analytical and problem‑solving skills; excellent verbal and written communication skills.
Extensive prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media.
Proven ability in working cross‑functionally to achieve results.
Strong communication skills with ability to influence decision makers and indirect reports.
Ability to work independently with some direction; superior organizational skills.
Professional demeanor and integrity; works extremely well in teams.
Strong working knowledge of Microsoft Office suite; expert level Excel skills.
Minimum Experience & Education
Bachelor’s degree in business or related field required.
3+ years of relevant eCommerce/Digital Advertising Experience required.
5+ years of experience working in consumer‑packaged goods (CPG), fast‑moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred.
Working Conditions
Comfortable, corporate office environment; frequent use of phone and PC; required overnight business travel approximately 10% of the time after onboarding.
Position Information This position pays $80,000–$110,000 per year depending on experience and the geographic location of metro Chicago, IL or Phoenix, AZ. This position may also be eligible for a management incentive bonus, dependent on career level, based on individual and company performance.
Benefits Package & Employee Programs
Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401(k) with 3% company match
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on‑demand pay
Paid parental leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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