WomenTech Network
***Candidates may be located by any Yardi office ***
About the Role: Real estate runs on Yardi, and your work helps clients and prospects move faster. At the intersection of product and marketing, you connect product strategy to revenue outcomes. You define buyer personas and problems, create distinctive positioning and turn complex product stories into narratives that drive engagement and sales. You own the launch calendar and orchestrate integrated campaigns with product, demand generation and field teams. You build proof through case studies, demos and clear storytelling that earns trust. You equip sales with crisp messaging, competitive guidance and training that elevates every conversation. You champion the voice of the customer and bring it into product, marketing, and sales decisions. Your work drives awareness, adoption, and retention across the customer life cycle. If you love combining data, creativity, and storytelling to bring products to life — we’d love to have you on the team.
What You’ll Do:
Define target audiences, craft compelling product positioning, and ensure consistent messaging across all marketing channels.
Plan and execute go-to-market strategies, launches, and campaigns that drive adoption and client engagement.
Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials.
Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging.
Who You Are:
Bachelor\'s degree in marketing, business, communications, or related field
Three years of experience in marketing, communications, or product marketing
Prior experience in a business-to-business (B2B) marketing organization
Proficiency in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and SharePoint
Knowledge of product launch planning, campaign development, and sales enablement practices
Writing and storytelling skills to translate product information into clear, compelling messages
Verbal and written communication skills
Proofreading and editing skills
Strong attention to detail and high accuracy
Project management skills and ability to manage multiple priorities
Strong research and analytical skills
Understanding of client needs and ability to translate feedback into marketing strategy
Excellent organizational skills
Solid interpersonal and relationship management skills
Ability to work independently and collaboratively
Initiative and accountability in managing deliverables and timelines
Analytical mindset with the ability to define and track KPIs
Ideal to Have:
Experience in specified product/market/industry
Enterprise software and real estate industry experience
Experience hosting webinars or speaking at client-facing events
Familiarity with marketing automation platforms
Experience with design tools including Adobe Suite and Figma
Proficiency with marketing tools such as project management, CRM, or website CMS platform
Real Estate runs on Yardi. About Us: Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We’ve created a team of over 10,000 employees in over 40 locations around the globe dedicated to making great real estate software products.
Discover the Yardi Difference: Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.
Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.
Annual Salary Range: $102,400 - $115,200
All submissions for open positions should be received through Yardi’s applicant portal, accessed from Yardi’s corporate website.
EOE/Race/Gender/Disability/Vets
#J-18808-Ljbffr
About the Role: Real estate runs on Yardi, and your work helps clients and prospects move faster. At the intersection of product and marketing, you connect product strategy to revenue outcomes. You define buyer personas and problems, create distinctive positioning and turn complex product stories into narratives that drive engagement and sales. You own the launch calendar and orchestrate integrated campaigns with product, demand generation and field teams. You build proof through case studies, demos and clear storytelling that earns trust. You equip sales with crisp messaging, competitive guidance and training that elevates every conversation. You champion the voice of the customer and bring it into product, marketing, and sales decisions. Your work drives awareness, adoption, and retention across the customer life cycle. If you love combining data, creativity, and storytelling to bring products to life — we’d love to have you on the team.
What You’ll Do:
Define target audiences, craft compelling product positioning, and ensure consistent messaging across all marketing channels.
Plan and execute go-to-market strategies, launches, and campaigns that drive adoption and client engagement.
Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials.
Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging.
Who You Are:
Bachelor\'s degree in marketing, business, communications, or related field
Three years of experience in marketing, communications, or product marketing
Prior experience in a business-to-business (B2B) marketing organization
Proficiency in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and SharePoint
Knowledge of product launch planning, campaign development, and sales enablement practices
Writing and storytelling skills to translate product information into clear, compelling messages
Verbal and written communication skills
Proofreading and editing skills
Strong attention to detail and high accuracy
Project management skills and ability to manage multiple priorities
Strong research and analytical skills
Understanding of client needs and ability to translate feedback into marketing strategy
Excellent organizational skills
Solid interpersonal and relationship management skills
Ability to work independently and collaboratively
Initiative and accountability in managing deliverables and timelines
Analytical mindset with the ability to define and track KPIs
Ideal to Have:
Experience in specified product/market/industry
Enterprise software and real estate industry experience
Experience hosting webinars or speaking at client-facing events
Familiarity with marketing automation platforms
Experience with design tools including Adobe Suite and Figma
Proficiency with marketing tools such as project management, CRM, or website CMS platform
Real Estate runs on Yardi. About Us: Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We’ve created a team of over 10,000 employees in over 40 locations around the globe dedicated to making great real estate software products.
Discover the Yardi Difference: Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.
Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.
Annual Salary Range: $102,400 - $115,200
All submissions for open positions should be received through Yardi’s applicant portal, accessed from Yardi’s corporate website.
EOE/Race/Gender/Disability/Vets
#J-18808-Ljbffr