Kantar Group Defunct
Job Details
Title:
Associate, Client Service, Media
Location:
New York (Hybrid)
About the team Our media effectiveness client service team are experts in understanding the changing media landscape. They help organizations optimize their media campaigns, identify target audiences, and measure the impact of their marketing efforts. With a focus on cutting edge technologies, audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment.
About the role The Associate is responsible for servicing media clients through the development of quality of work, efficient delivery and developing strong relationships. In this role, they will build their skills and expertise as a research partner to our clients in advising on strategy for digital and multi-platform media campaigns. This person will have strong communication and organization skills, attention to detail and interest in what makes advertising great on various media platforms.
Primary Responsibilities
Execute advertising campaign effectiveness research studies for Kantar's top brand, agency and media platform clients.
Utilize various tools and partners to complete studies from start to finish.
Lead kick-off calls, study setup, survey design, data analysis, report writing and presentation of results.
Manage project timelines and quality, collaborating with client teams and across departments.
Lead meetings to scope and kickoff new projects and present data results to clients and their ad agencies.
Develop actionable media and creative recommendations based on measurement results.
Perform quality checks to ensure project accuracy and proactively address issues.
Continuously seek to improve skills through training and team support.
Build understanding of media capabilities and analytic methods.
Exhibit critical thinking, seek process improvements, and foster a positive, inclusive environment.
Essential Knowledge & Experience
Bachelor's degree in market research/marketing or related social science and analytic disciplines.
1+ years of professional market research experience with exposure to quantitative methodologies.
1+ years of experience in client-facing roles and a track record of success in client interactions.
Basic understanding of digital advertising principles and practices.
Strong process and time management skills; capable of prioritizing and delivering against multiple competing deadlines; prior project management experience preferred.
Proficient computer skills in Microsoft Office and Google Suite tools, and ability to master other needed business tools (e.g., data management / cross tab and other proprietary tools).
Strong detail-orientation with ability to manage multiple work streams and collaborate cross-functionally.
Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving.
Natural curiosity, a can-do attitude, driven and ability to take initiative.
Kantar Benefits
Medical plans with comprehensive, affordable coverage for a range of health services.
Health Savings Account/FSA.
Dental, Vision and benefits to cover unique healthcare needs.
Wellness Program.
401k with match.
Tuition Reimbursement, Commuter benefits.
Unlimited PTO.
Salary Range: $64,300 - $85,000.
Location New York, World Trade Center, United States of America.
Privacy and Legal Statement By applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited. Your details will be kept on our internal ATS for as long as necessary for recruitment and may be shared with the hiring manager.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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Associate, Client Service, Media
Location:
New York (Hybrid)
About the team Our media effectiveness client service team are experts in understanding the changing media landscape. They help organizations optimize their media campaigns, identify target audiences, and measure the impact of their marketing efforts. With a focus on cutting edge technologies, audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment.
About the role The Associate is responsible for servicing media clients through the development of quality of work, efficient delivery and developing strong relationships. In this role, they will build their skills and expertise as a research partner to our clients in advising on strategy for digital and multi-platform media campaigns. This person will have strong communication and organization skills, attention to detail and interest in what makes advertising great on various media platforms.
Primary Responsibilities
Execute advertising campaign effectiveness research studies for Kantar's top brand, agency and media platform clients.
Utilize various tools and partners to complete studies from start to finish.
Lead kick-off calls, study setup, survey design, data analysis, report writing and presentation of results.
Manage project timelines and quality, collaborating with client teams and across departments.
Lead meetings to scope and kickoff new projects and present data results to clients and their ad agencies.
Develop actionable media and creative recommendations based on measurement results.
Perform quality checks to ensure project accuracy and proactively address issues.
Continuously seek to improve skills through training and team support.
Build understanding of media capabilities and analytic methods.
Exhibit critical thinking, seek process improvements, and foster a positive, inclusive environment.
Essential Knowledge & Experience
Bachelor's degree in market research/marketing or related social science and analytic disciplines.
1+ years of professional market research experience with exposure to quantitative methodologies.
1+ years of experience in client-facing roles and a track record of success in client interactions.
Basic understanding of digital advertising principles and practices.
Strong process and time management skills; capable of prioritizing and delivering against multiple competing deadlines; prior project management experience preferred.
Proficient computer skills in Microsoft Office and Google Suite tools, and ability to master other needed business tools (e.g., data management / cross tab and other proprietary tools).
Strong detail-orientation with ability to manage multiple work streams and collaborate cross-functionally.
Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving.
Natural curiosity, a can-do attitude, driven and ability to take initiative.
Kantar Benefits
Medical plans with comprehensive, affordable coverage for a range of health services.
Health Savings Account/FSA.
Dental, Vision and benefits to cover unique healthcare needs.
Wellness Program.
401k with match.
Tuition Reimbursement, Commuter benefits.
Unlimited PTO.
Salary Range: $64,300 - $85,000.
Location New York, World Trade Center, United States of America.
Privacy and Legal Statement By applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited. Your details will be kept on our internal ATS for as long as necessary for recruitment and may be shared with the hiring manager.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
#J-18808-Ljbffr