Confidential
Chief Marketing Officer (CMO)
About the Company
Nationally acclaimed healthcare & retail organization
Industry Hospital & Health Care
Type Privately Held
About the Role
The Company is in search of a Chief Marketing Officer (CMO) to spearhead the creation and implementation of a robust marketing and brand strategy. The successful candidate will be a pivotal figure in the executive team, responsible for driving the performance of marketing across all channels and ensuring a balance between immediate results and the long-term health of the brand. Key responsibilities for the CMO include championing the customer journey, overseeing all marketing aspects from paid media to in-store experiences, and leading a high-performing team with a focus on clear KPIs and development goals. The role also demands a strong integration of data and analytics to optimize performance and a commitment to serving as the brand guardian, maintaining consistency and enhancing the customer experience.
Applicants for the CMO position at the company should have a minimum of 20 years' marketing experience, with at least 15 years in senior leadership roles. A proven track record in customer acquisition, brand, digital, and growth marketing, particularly in a multi-location or consumer services business, is essential. The ideal candidate will have a background in healthcare, retail, or consumer services, and be adept at leading diverse teams, motivating staff, and scaling operations. Proficiency in modern marketing technology stacks, CRM/loyalty tools, and performance dashboards is required, as is the ability to represent the brand as a thought leader in the relevant industry. The CMO will be expected to work closely with field operations, merchandising, and business leaders to ensure that the marketing strategy is in line with the company's growth objectives.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Nationally acclaimed healthcare & retail organization
Industry Hospital & Health Care
Type Privately Held
About the Role
The Company is in search of a Chief Marketing Officer (CMO) to spearhead the creation and implementation of a robust marketing and brand strategy. The successful candidate will be a pivotal figure in the executive team, responsible for driving the performance of marketing across all channels and ensuring a balance between immediate results and the long-term health of the brand. Key responsibilities for the CMO include championing the customer journey, overseeing all marketing aspects from paid media to in-store experiences, and leading a high-performing team with a focus on clear KPIs and development goals. The role also demands a strong integration of data and analytics to optimize performance and a commitment to serving as the brand guardian, maintaining consistency and enhancing the customer experience.
Applicants for the CMO position at the company should have a minimum of 20 years' marketing experience, with at least 15 years in senior leadership roles. A proven track record in customer acquisition, brand, digital, and growth marketing, particularly in a multi-location or consumer services business, is essential. The ideal candidate will have a background in healthcare, retail, or consumer services, and be adept at leading diverse teams, motivating staff, and scaling operations. Proficiency in modern marketing technology stacks, CRM/loyalty tools, and performance dashboards is required, as is the ability to represent the brand as a thought leader in the relevant industry. The CMO will be expected to work closely with field operations, merchandising, and business leaders to ensure that the marketing strategy is in line with the company's growth objectives.
Travel Percent Less than 10%
Functions
Marketing