Confidential
Vice President of Marketing & Communications
Confidential, New London, Connecticut, us, 06320
Vice President of Marketing & Communications
About the Company
Small private liberal arts college
Industry Education Management
Type Educational Institution
Founded 1911
Employees 501-1000
Categories
Education
About the Role
The Company is seeking a Vice President for Marketing and Communications to lead a transformative phase in its brand and digital presence. The successful candidate will be responsible for shaping and advancing the institution's reputation and visibility on a national and global scale. This pivotal role demands a leader with a strategic vision, creativity, and a collaborative approach to elevate the company's visibility and impact in a rapidly changing communications landscape. The VPMC will oversee all aspects of marketing and communications, including brand, advertising, media, social media, creative services, web presence, and executive communications, with a central focus on articulating the company's excellence, innovation, and commitment to equity.
As the chief communications and brand officer, the VPMC will work closely with senior administration to develop and execute strategic initiatives that support enrollment, fundraising, and institutional advancement. The role is also key in crisis management, serving as the primary spokesperson and ensuring 24/7 readiness for emergency communications. The ideal candidate will lead a skilled team, modernize marketing and digital strategies, and ensure that all communications reflect the company's values. This is an exciting opportunity for a leader to bring exceptional strategic vision, creativity, and operational expertise to a department poised for growth and modernization, and to play a critical role in defining the company's voice and maximizing its impact through technology and data-driven strategies.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Small private liberal arts college
Industry Education Management
Type Educational Institution
Founded 1911
Employees 501-1000
Categories
Education
About the Role
The Company is seeking a Vice President for Marketing and Communications to lead a transformative phase in its brand and digital presence. The successful candidate will be responsible for shaping and advancing the institution's reputation and visibility on a national and global scale. This pivotal role demands a leader with a strategic vision, creativity, and a collaborative approach to elevate the company's visibility and impact in a rapidly changing communications landscape. The VPMC will oversee all aspects of marketing and communications, including brand, advertising, media, social media, creative services, web presence, and executive communications, with a central focus on articulating the company's excellence, innovation, and commitment to equity.
As the chief communications and brand officer, the VPMC will work closely with senior administration to develop and execute strategic initiatives that support enrollment, fundraising, and institutional advancement. The role is also key in crisis management, serving as the primary spokesperson and ensuring 24/7 readiness for emergency communications. The ideal candidate will lead a skilled team, modernize marketing and digital strategies, and ensure that all communications reflect the company's values. This is an exciting opportunity for a leader to bring exceptional strategic vision, creativity, and operational expertise to a department poised for growth and modernization, and to play a critical role in defining the company's voice and maximizing its impact through technology and data-driven strategies.
Travel Percent Less than 10%
Functions
Marketing