Confidential
Chief Marketing Officer (CMO)
About the Company
Industry-leading franchise organization with a large portfolio of restaurant brands
Industry Restaurants
Type Franchise
About the Role
The Company is seeking a Chief Marketing Officer to join their dynamic team. The CMO will be responsible for developing and executing innovative marketing strategies that enhance brand equity and drive revenue across a diverse portfolio of restaurant concepts. This pivotal executive leadership role requires a candidate with 10-15+ years of senior marketing experience, including at least 5 years in an executive position, and a strong background in digital marketing, CRM, and traditional advertising. The successful candidate will be a strategic thinker, results-oriented, and possess exceptional leadership and team management skills.
Key responsibilities for the Chief Marketing Officer include formulating and implementing annual and long-term marketing plans, overseeing brand positioning and advertising, leading digital transformation efforts, and collaborating with various stakeholders to ensure marketing alignment. The role also involves market research, budgetary oversight, and team management to foster a culture of innovation. The ideal candidate will have a Bachelor's degree in marketing, business administration, or a related field, with an MBA being highly desired, and a proven track record in consumer insights, data analytics, and ROI optimization. The CMO will be based in Dallas, Texas, and must be able to work on-site at the corporate offices.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Industry-leading franchise organization with a large portfolio of restaurant brands
Industry Restaurants
Type Franchise
About the Role
The Company is seeking a Chief Marketing Officer to join their dynamic team. The CMO will be responsible for developing and executing innovative marketing strategies that enhance brand equity and drive revenue across a diverse portfolio of restaurant concepts. This pivotal executive leadership role requires a candidate with 10-15+ years of senior marketing experience, including at least 5 years in an executive position, and a strong background in digital marketing, CRM, and traditional advertising. The successful candidate will be a strategic thinker, results-oriented, and possess exceptional leadership and team management skills.
Key responsibilities for the Chief Marketing Officer include formulating and implementing annual and long-term marketing plans, overseeing brand positioning and advertising, leading digital transformation efforts, and collaborating with various stakeholders to ensure marketing alignment. The role also involves market research, budgetary oversight, and team management to foster a culture of innovation. The ideal candidate will have a Bachelor's degree in marketing, business administration, or a related field, with an MBA being highly desired, and a proven track record in consumer insights, data analytics, and ROI optimization. The CMO will be based in Dallas, Texas, and must be able to work on-site at the corporate offices.
Travel Percent Less than 10%
Functions
Marketing