SalaryGuide
Manager, Marketing Planning - UCAN
SalaryGuide, Los Angeles, California, United States, 90079
Responsibilities
Contribute to the strategic development and regional campaign management of series, film, and LIVE event campaigns from upstream development to campaign rollout to ensure global resonance and impact outside of the home territory.
Drive early strategy and creative alignment with US teams for campaigns that originate outside of the US for campaign cohesion.
Partner with cross-functional teams (Creative and Regional Marketing, Publicity, Operations, Social, Consumer Products & Experiences, Games, Marketing Partnerships, Brand, Franchise Planning Content, Product Marketing) to define the campaign strategy and roadmap e.g. via review of culturally applicable positioning, early brief and timeline development, initial IP strategy and brand guides for franchises.
Build strong working relationships with key internal Marcomms partners and external stakeholders/creators.
Understand our global business and regional and cultural nuances that inform our strategies and campaigns.
Manage global kickoffs and regional taskforces to advise and align cross-functional teams on campaign strategy and considerations as they build their respective tactics.
Lead global brainstorms and identify creatively excellent ideas and unique media tactics that can scale across markets and generate conversation/earned media.
Collaborate on the development of creative concept toolkits for cross functional teams to leverage for campaign cohesion.
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Contribute to the strategic development and regional campaign management of series, film, and LIVE event campaigns from upstream development to campaign rollout to ensure global resonance and impact outside of the home territory.
Drive early strategy and creative alignment with US teams for campaigns that originate outside of the US for campaign cohesion.
Partner with cross-functional teams (Creative and Regional Marketing, Publicity, Operations, Social, Consumer Products & Experiences, Games, Marketing Partnerships, Brand, Franchise Planning Content, Product Marketing) to define the campaign strategy and roadmap e.g. via review of culturally applicable positioning, early brief and timeline development, initial IP strategy and brand guides for franchises.
Build strong working relationships with key internal Marcomms partners and external stakeholders/creators.
Understand our global business and regional and cultural nuances that inform our strategies and campaigns.
Manage global kickoffs and regional taskforces to advise and align cross-functional teams on campaign strategy and considerations as they build their respective tactics.
Lead global brainstorms and identify creatively excellent ideas and unique media tactics that can scale across markets and generate conversation/earned media.
Collaborate on the development of creative concept toolkits for cross functional teams to leverage for campaign cohesion.
#J-18808-Ljbffr