The Walt Disney Company
Sr Manager Audiences & Data Enablement
The Walt Disney Company, New York, New York, us, 10261
Sr Manager Audiences & Data Enablement
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Job ID
10138960
Location
New York, New York, United States
Business
ESPN
Date posted
Jan. 06, 2026
Job Summary: Departmental Summary:
The Customer Experience drives ESPN’s DTC growth by building strategies and roadmaps that improve fan engagement across lifecycle states, focusing on acquisition, onboarding and retention. We focus on optimizing every touchpoint, creating loyal fans + subscribers.
Position Summary:
The Sr. Manager, Audiences and Data Enablement ensures data is activated effectively in Braze to power personalized, multi-channel messaging. This role bridges data, technology and marketing, turning insights into action that drive engagement, ROI and subscriber growth. This position is based in New York, NY and is a 1-year project-based role.
Responsibilities:
Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation
Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact
Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals
Monitor and report on campaign performance, delivering insights that improve audience strategies
Ensure compliance with data governance and internal policies
Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies
Document and translate complex audience strategies into clear, actionable guidance for partners
Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)
Required Qualifications:
Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
Proven ability to:
Act as subject matter expert on state of the data, audiences, technology
Learn new data and technology systems and maximize the value they can deliver
Manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed
Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
Proven success influencing leaders from other teams and organizations with audience prioritization
Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity
Required Education:
Bachelor’s degree or equivalent in Marketing, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $121,000.00 to $162,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About ESPN: Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans — however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc. , which is part of a business we call ESPN .
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Job ID
10138960
Location
New York, New York, United States
Business
ESPN
Date posted
Jan. 06, 2026
Job Summary: Departmental Summary:
The Customer Experience drives ESPN’s DTC growth by building strategies and roadmaps that improve fan engagement across lifecycle states, focusing on acquisition, onboarding and retention. We focus on optimizing every touchpoint, creating loyal fans + subscribers.
Position Summary:
The Sr. Manager, Audiences and Data Enablement ensures data is activated effectively in Braze to power personalized, multi-channel messaging. This role bridges data, technology and marketing, turning insights into action that drive engagement, ROI and subscriber growth. This position is based in New York, NY and is a 1-year project-based role.
Responsibilities:
Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation
Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact
Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals
Monitor and report on campaign performance, delivering insights that improve audience strategies
Ensure compliance with data governance and internal policies
Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies
Document and translate complex audience strategies into clear, actionable guidance for partners
Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)
Required Qualifications:
Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
Proven ability to:
Act as subject matter expert on state of the data, audiences, technology
Learn new data and technology systems and maximize the value they can deliver
Manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed
Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
Proven success influencing leaders from other teams and organizations with audience prioritization
Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity
Required Education:
Bachelor’s degree or equivalent in Marketing, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $121,000.00 to $162,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About ESPN: Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans — however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc. , which is part of a business we call ESPN .
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Sign up to receive new job alerts and company information based on your preferences.
#J-18808-Ljbffr